Anta Group is a comprehensive multi-brand sporting goods group specializing in the design, production and sales of sports equipment such as sports shoes and accessories. The company was established in 199 1 and listed in Hong Kong in 2007.
Brand overview
199 1 year, Anta was founded, 199 1 year, Anta's logo was hung at the gate of a shoe-making workshop in Jinjiang, Fujian for the first time. After more than 20 years of development, Anta Sporting Goods Co., Ltd. has now become the largest comprehensive sporting goods brand company in China, and signed an Olympic champion Kong Zai 1999 to create a brand.
From 65438 to 0999, Anta signed Kong as the image spokesperson and launched the slogan "I choose my favorite brand", which created the CCTV marketing model of China sports stars. The promotion of the brand has boosted the strong growth of sales, and the turnover has quickly exceeded 200 million from more than 20 million. Since then.
Anta has completed the construction from production to brand wholesale, focusing on penetration in second-and third-tier cities. We need to be leaders in the value chain. Ding Shizhong said that in the face of more and more imitators, he always thinks about how to run faster and take the lead in Jinjiang, where the competition is becoming more and more fierce.