Rossini is a well-known national enterprise under the Hong Kong listed company Guancheng Watch & Jewellery Group Co., Ltd. (HK.00256) and a leading domestic watch brand. Rossini is based on the manufacture of clocks and watches. Formerly a watch case manufacturing factory opened by Swiss watchmakers in Singapore, it moved to Zhuhai in 1984, and established the first Sino-foreign joint venture in China watch industry, dedicated to creating high-quality, high-taste and high-tech famous watch cultural products for consumers, which attracted the attention of hundreds of millions of consumers with its unique simple style and wise connotation. After years of market operation and brand accumulation, it has grown into the only "Top 500 Asian Brands" in China watch industry, and is gradually developing into an international diversified fashion boutique group. At the same time, it has set up the boutique manufacturing and brand marketing of watch glasses and the first watch culture industry tourism project in South China. It has the ability to develop hundreds of new products and produce millions of watches every year. With 500 employees, a sales team with more than 2,000 headquarters and outlets all over the country. Its brand value, market sales and comprehensive market share rank first in China watch industry. It is a "well-known trademark in China" and the most popular brand-name product in the domestic watch industry.
1July, 1984, as the earliest Sino-foreign joint venture established in China's watch industry, Rossini was born with the aid of 365,438+million US dollars in the economic background of the oversupply of watch products. At the beginning of the business, the company introduced complete sets of equipment and processing technology for processing gold-plated watchcases from Switzerland, and relied on advanced technology to produce high-grade watchcases, forming a matching set of watches at home and abroad, and pioneered special-shaped waterproof watchcases in China, becoming a leading enterprise in producing high-grade watchcases in China. The gold-plated case produced by Rossini 1988 was recognized as a "production-oriented product" in Guangdong Province, among which 1095 and 50 14 gold-plated cases won the Guangdong Provincial Quality Product Award. 1991April, the round and irregular gold-plated case won the gold medal in the second Beijing Expo. As a result, Rossini quickly occupied the blank high-grade watch case market in China at that time and achieved good economic benefits. Since 1990, the company has adjusted the product structure in time according to the changes in the watch market, and changed from simply producing high-grade watch cases to large-scale watch production, thus strengthening the further development of the "Rossini" brand. With its unique style design, excellent quality and excellent performance, Rossini's market share is expanding year by year. In just a few years, Rossini Company has developed from a single "workshop-style" case processing factory to a watchmaking company with professional design capabilities, and has become the only national second-class enterprise in Zhuhai 199 1.