To be exact, AJ is a series of Nike, originally for 1985 Michael Jordan's personal signature shoes. One of the most obvious differences between the two is logo, Nike's iconic swoosh-hook is self-evident, and AJ is what we often call jump men. Which is the symbol of trapeze.
AJ's trapeze logo actually appeared on Jordan's third basketball shoe, namely 1987, which is why AJ 1 we saw didn't have the jump men logo on it. AJ has been produced every year since the appearance of 1985, and now it has reached the 33rd generation.
Then, due to the popularity of AJ series, AJ is the main line, and a large number of branch shoes have been extended, which is almost equivalent to becoming another independent brand-Jordan, which can no longer be called Air Jordan, but still belongs to Nike. For example, Anthony, Paul, Griffin, Westbrook and others, all of whose signature shoes are Jordan's. And these signature shoes, without AIR prefix in front, can't be called AJ naturally.
Specific introduction
1, Nike is headquartered in Portland, Oregon, USA. Nike's logo is a small hook. Dick has always regarded it as a glorious task to inspire every athlete in the world and present the best products to them.
Jordan is one of the most valuable sports idols in history. Is the main spokesperson of Nike, Gatorade, hannis, McDonald's and MCI.
3. Nike used to use magazines as the main advertising media, and later TV advertising became the main "spokesperson" of Nike, making Nike advertising more adaptable to the new development of its product market.
4. Nike has signed contracts with some famous popular stars, such as Cristiano Ronaldo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho and Aguero.