Communication: 102308 Received by China International Calligraphy and Painting Runge Center of Beijing International Exhibition Art Museum, Sidaoqiao, Mentougou, Beijing.
Tel: 010-60802144132636151.
Notice on the implementation of the new IPR2007A calligraphy and painting quality and qualification evaluation
With China's reform and opening up attracting the world's attention and the call of Beijing Olympic Games and Shanghai World Expo, China's calligraphy and painting, as one of the quintessence of the Chinese nation, has attracted more and more attention from the western and world cultural economies. Contemporary China painters and calligraphers must abide by the rules of world cultural trade, including the authoritative IPR2007A calligraphy and painting and qualification evaluation, if they want to enter the big market and integrate their works into the world art economy. Runge IPR 2007a Quality Evaluation is an international art market parameter and industry standard comprehensively formulated by China International Cultural Exchange Development Group Co., Ltd., China International Calligraphy and Painting Runge Center, China Artists Association Calligraphers Association, China Today magazine and online calligraphy and painting network. , and meet market standards and be implemented.
Runge painters need to provide 1-3 recent works or two works with a few photos, four one-inch facial photos and a brief introduction. And pay 800 yuan's calligraphy and painting, evaluation, certificate, registration and exchange fees (including 200 yuan's annual online file maintenance and promotion fee). After successful evaluation, you can directly join the International China Calligraphers Association and the International China Artists Association, and get the international recommendation of China International Cultural Exchange and Development Group Co., Ltd., enter the book China Calligraphy and Painting Runge Grand Ceremony and China International Calligraphy and Painting Yearbook, and upload them to Calligraphy and Painting Runge for retrieval. The electronic file number is the same as the Runge certificate and evaluation certificate held by the painter himself. The website also provides a personal homepage blog for artists after retouching, which can display many works and personal information of artists. Artists can log in to the backstage of the website with the attached password and adjust the database and pages themselves. In addition, the retouching above 1000 yuan /sq was successful. Made and intermediate painters can give priority to the life creation exhibition hall and national exhibition art museum of Xishan painter village in Beijing. Location: Beijing Apple Orchard Subway Station, transfer to Line 93 1 2 * * and take a bus to Sidaoqiao, which is the Beijing International Exhibition and Art Museum.
(For details, see the fifth edition of Calligraphy Newspaper on June 27, 2007)
Many people realize that at present, the prices of most paintings and calligraphy are to be copied, such as auction. Many contracted painters in the company ask the company to help them copy, but what they paint really needs to have a certain level.
Introduce the following article:
A few days ago, I accepted an interview with a reporter from the auction guide of China Business Daily. It originated from a "Longge Table" made by Hunan Calligraphers Association at a recent forum of its members and gallery owners. I heard for the first time that I wanted to get rid of it, but I seemed to have something to say, so I had the following interview. Who decides Runge? It is still worth discussing. The interview content is reproduced as follows:
The increasingly serious phenomenon of "official standard" in the field of art not only defiles the value of art, but also poisons its future.
"The official word is expensive" will not let any art embark on the "golden road"
Li China Academy of Fine Arts, Vice President of China Calligraphy Institute
Member of the International Exchange Committee of China Calligraphers Association in Wang Wenying, Deputy Secretary-General of the Central Painting and Calligraphy Institute of Jiu San Society.
Austrian Liu Baozhu Overseas Chinese Calligrapher
Chairman of Zhang Jianping collector Ming Dynasty International Art Museum
Liu Lifu Huashang Daily reporter
Recently, two things made China calligraphy circle shudder. One is that China Calligraphy declared the world intangible cultural heritage, and the other is that Hunan Calligraphers Association published the "List of Members' Works". The former is naturally exciting, while the latter is inevitably frightening. It is not surprising that calligraphy and painting are widely decorated, but "judging the price by officials" is an anecdote throughout the ages.
In this list, members of Hunan Calligraphers Association are classified according to five official titles: members of Hunan Calligraphers Association, directors of Hunan Calligraphers Association, vice-chairmen of Hunan Calligraphers Association, members of China Calligraphers Association, chairmen of Hunan Calligraphers Association and directors of China Calligraphers Association. For example, members from 300 yuan to 500 yuan, the chairman of Hunan Calligraphers Association, 2000 yuan to 3000 yuan. Moreover, the classification of this table is very fine. In addition to calligraphy embellishment, there is also the reference price of seal cutting, signboard inscription and exhibition inscription at the official price. Even the embellishment of calligraphers who often participate in pen meetings is clearly defined.
A person in charge of the Hunan Calligraphy Association said that this is "respect for art, respect for artists, and reflects the value of calligraphers". However, many subsequent public opinions dismissed it as a strange phenomenon in the book world. Many experts also pointed out that in fact, many domestic art fields are facing such problems to varying degrees.
Is it to regulate the market or judge the price according to the official?
Li: There is no other way.
Calligraphy is the art of writing Chinese characters and the product of calligrapher's labor and market demand. It has the unique attributes of goods, which inevitably makes it have a price, and its artistic value determines its market price. However, the current calligraphy art market is very chaotic, and its value and price have seriously deviated. For example, some actors or leaders simply don't know the brushwork, calligraphy and composition of calligraphy, let alone the style and artistic conception of calligraphy, but their calligraphy is more expensive than that of the ancient Hanlin Academy, and there are still many people vying for it for several thousand yuan per square meter.
In addition, the leaders of many calligraphy associations are drawn from government organizations such as the Federation of Literary and Art Circles. In fact, they don't understand calligraphy, but many habits of officials have not changed before, which has spawned many strange practices such as "official pricing" and seriously disrupted the operation law of the calligraphy market. However, the current calligraphy market does not have a recognized evaluation standard, and many places refer to official positions to determine embellishment. Although this practice is absurd, it is a helpless move. From this point of view, let alone whether this retouching table is reasonable, it is a wake-up call to standardize the calligraphy market.
Wang Wenying: This goes against the law of artistic development.
Runge is the reward standard for people to make poems, paintings and calligraphy, and it can also be said that it is the monetary embodiment of the value of painters' paintings and calligraphy works. However, as a commodity, works of art are different from commodities in general sense, with great personality differences, uncertain changes and high or low values, and cannot be simply standardized. If an institution regulates the price of artworks only on the basis of "official rank", then the Mo Bao value of Emperor Qianlong who likes to leave ink everywhere should be the highest, but this is not the case. The collection of high-priced paintings and calligraphy works in the market still comes from those recognized artists. In fact, the value of "official character is expensive" is not the artistic value of "character" itself, but other factors attached to calligraphy works. I'm afraid this phenomenon will only appear in a privileged society, but it seriously violates the law of artistic development.
Liu Baozhu: The chairman of the book association and the calligrapher are two different things.
Official pricing is a manifestation of official corruption in painting and calligraphy circles, which also leads to a large number of inferior painting and calligraphy works flooding the market. Originally, the responsibility of the leaders of the association should be to find and organize calligraphers with real talent and learning to carry out activities, inherit and develop the calligraphy cause of the motherland. They are just "calligraphers", which are two concepts, and have nothing to do with "master" or "master". However, they used the rights given by the people to override calligraphers, pretending to be "masters" and "masters", and even deceived a large number of "bureaucrats", "collectors" and "big bosses" who did not understand calligraphy and painting. Taking the opportunity to drive up Runge In the current irregular painting and calligraphy market, the price of painting and calligraphy works is not determined by quality, but by officials.
I remember that around 1997, when Shen Peng was the "acting chairman", he walked in Shandong and his calligraphy works went to 600 yuan at a rate of 500 yuan per square foot. Without the word "Dai", the book price soared to nearly 10 thousand yuan a flat foot, which is difficult to buy at this price. But when Zhang Hai was not the chairman of China Calligraphers Association, it was 2,500 yuan to 3,000 yuan per square meter. After he became the chairman of the Calligraphy Association, he immediately became 8,000 yuan per square meter, and now it is 6.5438+0.2 million yuan per square meter. Longge has turned over several times in one night, and his calligraphy level has also advanced by leaps and bounds overnight.
Zhang Jianping: There is a "seafood price" in the art market.
Runge exists objectively. For the market, it will have certain reference significance to the trading behavior of buyers and sellers, but it is difficult to regulate it by anything. After all, the art market also has the phenomenon of "seafood price", that is to say, the market is constantly changing and the changing factors are diverse and complicated. Therefore, runge can only reflect the market price. In the absence of market, it is neither appropriate nor necessary to adopt other ways to adjust.
"Official words are expensive" is not just a book fan.
Liu Baozhu: In the third, sixth and ninth grades, some people made profits by speculation. This phenomenon also exists in other art markets.
In fact, this phenomenon of "official standard" is a distortion of the normal social order and a destruction of individual personality dignity, which cannot but make people think deeply. Wu Guanzhong once said that no country in the world has one kind or another of literary and art associations, and the government divides them into three or six categories, namely, national arts and crafts masters and provincial arts and crafts masters. How can ordinary people deny it? How can sealed people try their best to make a living? According to the chairman of a national association, each member of the association is 50,000 yuan, and whoever buys the works of the judges or the directors of the judges will win the prize. The more you buy, the higher the prize. This has created an unfair market competition atmosphere. Famous people want money, while unknown people always want to hype themselves and sell their titles. Few people devote themselves to monasticism, and the impetuous wind in the domestic art field is hard to contain. People who pay attention to art only value commercial value, ignoring artistic value and collection value.
Li: Many art fields are officially priced.
In recent years, the phenomenon of "official pricing" in the book industry has become more and more serious, which is found in almost every province. Many vice-chairmen of calligraphers' associations can't write at all, but they dare to sign money and sell words everywhere. Moreover, this phenomenon exists in many art fields in China, but it is the most serious and typical phenomenon in the calligraphy market. Zhang Jianping: There are also "great officials and great literature".
The phenomenon of "official characters are expensive" also exists in other fields outside the book industry, such as "official characters are expensive", official characters are equal to high level of articles, and so on. The reasons are also complicated. On the one hand, China has always attached great importance to the concept of "official position". As long as this person has a high official position, he is also high in all aspects. There is no denying that some people use this to win the favor of officials. On the other hand, many people don't understand art, but they are willing to collect it. They have no knowledge of artistic judgment. They only judge the artistic value of artists through their political status. They think that as leaders of professional art institutions, they must have a high professional level to occupy an important position. So they think that the higher the official position, the higher the artistic value.
It not only defiles art, but also endangers its future.
Liu Baozhu: The essence of China culture will be destroyed on us.
"Official position" means master and master. A few painting and calligraphy authorities almost completely monopolized the national painting and calligraphy art market. With a stroke of a pen, they are "magic products". Although it is "a word difference", it can still make huge profits by means of predatory pricing. The annual income of a famous artist is higher than that of a small and medium-sized enterprise owner. This also lured a group of so-called clever "painters and calligraphers" to spend money to buy officials, bribe the judges during the competition, seize the opportunity and hype. Serious official corruption led to the unfair competition of calligraphy and painting for many years, which greatly hindered the development of calligraphy and painting art, buried many excellent artists and led the development of art astray. In the long run, the quintessence of China art will be destroyed by our generation.
At that time, there was a calligrapher who used to be the vice chairman of China Book Association and the chairman of a provincial book association. When he was in office, it was 3,000 yuan per square meter, almost 20,000 yuan per word. Some people think that collecting his words will appreciate, so they borrow money to buy more than 100. Later, because the chairman of the book association changed, his handwriting immediately became seven or eight thousand yuan, and four or five thousand yuan could be bought in the gallery. Because of this, people who bought more than his 100 calligraphy jumped off the building several times. It has caused a very bad influence in the local area. In fact, this is the biggest irony of the phenomenon of "official words are expensive".
Wang Wenying: It's not fair to collectors either.
"Official pricing" is likely to disrupt the already fragile and chaotic calligraphy market. It's not fair to collectors either. Because the ranks of contemporary painters and painters have grown unprecedentedly, people of all colors have gathered, and naturally the good and the bad are mixed. Not everyone can be called an artist, nor can every painting and calligraphy work be called a work of art, which has artistic value and collection value. Appreciation and recognition are particularly important here.
Li: It will make people lose confidence in art.
Calligraphy works of art can be commodities, but calligraphers cannot be businessmen. Because calligraphers should also have the most basic professional ethics, that is, to integrate into the art of calligraphy, and have the responsibility to protect the art of calligraphy and let it inherit and carry forward. First of all, you have to create sincerely and be worthy of yourself. Just like the inscriptions on headlines, plaques and scenic spots, there are different stresses. Calligraphers should give advice on where to use these words for different shops, including writing content, cultural meaning and innovation of calligraphy art, instead of coping with them or producing them like machines. Otherwise, if the scenic spots are damaged, it will leave a lasting stigma.
In fact, judging the price by officials is not conducive to the production of calligraphy works and the development of calligraphy. It not only discredits calligraphy organizations, but also drives them to obtain official positions by any means, which is not conducive to the development of calligraphy organizations. More seriously, the commercialization of sublime art will make many ordinary appreciators lose confidence in art.
Zhang Jianping: The purity of art has been destroyed.
In my opinion, the "runge table" for evaluating artistic value by administrative rank is a phenomenon produced by the interaction between economy and politics, which will have a negative effect on art objectively, that is, people feel that the value of art is linked to the artist's "official position" and the purity of art will be damaged.
How to determine the embellishment of calligraphy and painting
Li: Perfect evaluation criteria and standardized artistic criticism are indispensable.
Every business needs to refer to the law to judge the products of the industry. Although ancient calligraphy and painting was only an individual behavior, there were evaluation criteria of "magic products" and "wonderful products" in ancient times, which only focused on the calligraphy art itself. Why can't the current calligraphy industry establish similar evaluation standards? At present, the most urgent problem to be solved in calligraphy field is to establish the evaluation standard system of calligraphy art and normal and fair artistic criticism. Nowadays, art criticism dares to criticize the ancients, not the people at that time, and only speaks well without mentioning shortcomings. These are two indispensable aspects of regulating the art market.
Wang Wenying: In ancient times, Runge was a personal matter.
Runge has existed since ancient times. It seems that the runes of ancient painters and painters were all formulated by the painters themselves. Like Zheng Banqiao's Long Ge: "The big one is six Liang, the middle one is four Liang, and the small one is two Liang;" One or two banners; Fans play five yuan. It is better to send food than money. It's not necessarily what my brother likes from the government. Bring inner joy to cash, calligraphy and painting are good. Gifts are tangled and credit is particularly bad. When you are old and tired, you can't make useless remarks with a gentleman. " Runge stated "cash transaction" and attached a poem, which once again showed Runge's seriousness: "Painting bamboo is six feet taller than buying bamboo, and the paper costs three thousand yuan. Ren Qu talks about the handover of the old theory, only when the autumn wind has passed. "
Zheng Banqiao's Runge is vivid and humorous, full of fun, which reminds people of his interesting temperament of six and a half books, his elegant and straight ink and bamboo, and his unruly and perverse character. Feng Zikai, a cartoonist in the Republic of China, published his own touches in The Analects of Confucius. Qi Baishi, who lives a long life, has been revised and refined several times with the increase of age, the improvement of painting and calligraphy level and the expansion of his reputation. Although these rungs are price lists, they reveal the temperament, wisdom, cultivation and background of painters and painters, which will make people have unexpected gains when reading. In my opinion, the establishment of art prices at all times and all over the world depends on the collection market and the artist's artistic level, not on any institution. Such a price and value can stand the test of history.
Zhang Jianping: Leave Runge to the market.
Runge should be decided by the market. Although the market factors are complex, there is always a market standard. The standard of art pricing is composed of various complex market factors, and it is difficult to generalize. Generally speaking, the value and price of calligraphy and painting are complementary, but it does not rule out that some works of art are of high value, but the market price is not necessarily high. The market has its own laws and will be adjusted according to market conditions.
Media interaction:
Refraction of hidden rules of officialdom
"The official word is expensive" is not "groundless", but a reflection of the hidden rules of officialdom. For example, most officials get bonuses and most officials get kickbacks. The chairman of the book association is an official anyway. Why can't he be an official and expensive? Therefore, "official words are expensive" need not be taken too seriously. Because of officialdom, who can stop the calligraphy association from following suit? If you want to make the official word expensive, you need to change the hidden rules of officialdom, otherwise it will be useless. Zhao Yan Metropolis Daily.
This is ignorance and ignorance of the artistic value of calligraphy.
Although calligraphy belongs to the cultural category, since it wants to go to the market, it should also follow the market rules. Although the calligrapher's name will have a certain market influence, the final transaction price of calligraphy works is of course determined by its quality and the buyer's vision. From this point of view, the Hunan Calligraphers Association ranks the prices of works from high to low according to the administrative level of its members, which is not only the embodiment of the chronic disease of "official standard", but also the neglect and ignorance of the artistic value of calligraphy. The price list of administrative posts published by Hunan Book Association is not only redundant, but also wishful thinking. Xi evening news
Mo Bao, an official, is worth a thousand dollars, but corruption is also a "culture"?
The signatures of big names in the entertainment circle are still valuable, not to mention famous officials like Mo Bao? Some so-called "arts" touch power and immediately become stale. For example, when Hu Changqing was an official in Nanchang, Jiangxi, he wrote many plaques in local shops. Of course, this inscription has never been "voluntary labor", "in a word" has become the established price, and "fountain pen fee" has become the channel for some bosses to "pay bribes in a civilized way". people.cn
The Crisis and Opportunity Faced by the Current Calligraphy Art
Calligraphy is the art of writing Chinese characters. But this ancient art is facing many crises. The living space of traditional calligraphy is getting smaller and smaller. The reduction of practical space of calligraphy has led to the decline of calligraphy value. At present, the book world seems to be full of excitement. In fact, there are only a few "leading figures" in the book industry, and it is an indisputable fact that calligraphy has a relatively low position in the whole art world. China painting and calligraphy newspaper
When a modern calligrapher wants to be a formal calligrapher.
Calligraphers were unlucky in ancient times, even though there were official decorative tables. Those who seek words are mostly old in this way, with sharp eyes and quick hands. How can you be fooled by some official experts and embellishments like modern people? Therefore, when a calligrapher wants to become a modern calligrapher, when a modern calligrapher wants to become an official calligrapher, instead of studying art hard, it is better to attack the official position, and the official will come to pay. This table really solves the relationship between power and money. Yangcheng Evening News
Consumers are always the most authoritative judges.
It is not appropriate to price calligraphy works according to grades, and there are certain market problems. After all, the basic skills of calligraphers are not necessarily related to their positions. As an industry organization, there is nothing wrong with the rules issued by the Book Association. The key is that consumers and calligraphy collectors should have a vision. This unified decoration standard does not conform to the market, but a pseudo-market-oriented behavior that violates the laws of the art market and misleads the development of art with administrative thinking and officialdom logic. Not progress, but retrogression. China consumer news
65438+1October 23rd China Business Daily