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How do novices operate Little Red Books? These points cannot be ignored.
Recently, as a platform for young people to plant grass, Little Red Book has become more and more popular, especially among young women. Among them, well-developed bloggers can directly rely on Xiaohongshu to gain a foothold in first-tier cities. If you want to enter the little red book, Bian Xiao will teach you a few tricks! Xiaohongshu's account registration suggests using the mobile phone number to register the account and set the account password. Don't register too many numbers at the same time. After registering the little red book, choose the content you are interested in. This is very important. The little blackboard was knocked! What you are interested in determines what the system pushes, and what you want to push in the future. So I suggest that you don't choose at will, but look at the actual situation. In addition, no matter which platform needs to be registered (registration period: 15 days), marketing things can not be pushed up, and it is easy to be judged as marketing number by the system, which will have a certain impact on future promotion. We need to check some things we are interested in from real users, activate accounts and make appropriate likes and comments. After the little red book is registered for content output, there are information such as region, identity, introduction and so on in the column of personal editing data, which plays a very important role in the subsequent content promotion. We will explain this in detail later! Personal profile is similar to the personal signature of qq in the early years. Its function is to let users who enter your homepage know what you do and what services you can provide to third parties. Secondly, the region and identity, and the region is your address. Content direction Content direction, that is, account positioning, what is your account audience and what kind of service you can provide to users. There are many types of little red books (beauty bloggers, workplace bloggers, and wear bloggers). According to different types, the platform provides different personal tags. Paying attention to bloggers should be easy to understand. If you are in the workplace, you should pay attention to some well-done workplace tubas, their content, push frequency, interaction methods and even cover forms. Paying attention to a certain number of bloggers can let the system judge the attributes of your account, so that you can accurately push the content to users in need when you publish it later. Of course, paying attention to bloggers does not mean that you pay attention to hundreds a day, but to a few or a dozen a day. Otherwise, you will pay more attention in a short time. If you pay attention to hundreds an hour, the platform may put your account in an abnormal state. You can pay attention to some users from time to time and let your account be registered in the label drafting in the form of likes, collections and comments. In this way, your post-release content, if boosted by official growth, can be accurately pushed to the user groups with the same label or demand for your content. Content Interactive Content Interactive, as mentioned above, "Let your account be registered to label drafting through likes, collections, comments, etc." It is a path behavior, which is very different from content interaction in essence. Content interaction requires your account to log in frequently, and release some videos in the fields of small red book community, beauty, food, fashion and so on in official activities. Topic tags, whether graphic notes or video notes, can be added as much as possible to increase exposure to a greater extent.