E-commerce operation-E-commerce operation (ECO) was originally defined as the construction of e-commerce platforms (corporate websites, forums, blogs, Weibo, shops, online outlets, etc.). ), optimization and promotion of various search products, maintenance, reconstruction and expansion of e-commerce platform, research and development and profitability of online products. From background optimization to service market, and then to build executive service market, and build the market at the same time.

E-commerce operation can be divided into two parts according to its name, namely e-commerce and operation. The former refers to the platform where the latter is located.

In fact, the initial e-commerce did not happen on the website, but in newsgroups and emails, but the main battlefield of e-commerce has now turned to the website. Therefore, the promotion of websites has become the most important content of online marketing. Network marketing is to study how to sell things online. E-mail marketing is the earliest commercial activity on the Internet, and e-commerce marketing is a kind of network marketing, which is a process of completing a series of marketing links and realizing marketing goals with the help of the Internet. Using product packaging and flexible price strategy to induce users to consume.