Why is it difficult to find Dangdang's own shop online? The answer is as follows: Secondly, Dangdang also seeks differentiated competition. For example, Dangdang online. Users can buy Dangdang exclusive books signed by the author. Only by this, Dangdang has stabilized the position of the e-commerce boss in the book category. As long as there is such a point that can attract users, Dangdang can survive for a long time.

Finally, when Dangdang cracked down on piracy, it was actually "establishing a person" for itself. As an old bookseller, Dangdang naturally knows that pirated books are difficult to eradicate. Now I point my finger at other e-commerce platforms, and I want to establish an image of cracking down on pirated books and take "genuine" as a selling point.