With the growth of age, Cyndi Wang has been trying to transform, but the audience didn't notice it, which made Cyndi Wang feel sorry and helpless, and decided to make greater changes in Love and Not Love, increasing the proportion of love songs and slow songs in the album. Love or not is Cyndi Wang's first album with slow songs and fast songs, and it is also Cyndi Wang's first album with slow songs as the title song.

The production cycle of the album lasted for more than a year, and Cyndi Wang personally participated in the discussion on production, song selection and planning direction. In order to let the audience hear her growth, Cyndi Wang set 3-4 keys for each song in the album, and adjusted her singing style to be more mature than before.

The album title "Love or not" is the title of a song in the album. The whole album is based on "love". Although 10 songs in the album have different styles, they all have the same theme and a corresponding story about "love", including love for fans, love for pets and love for lovers.

The album took the lead in cooperating with Matthew Lian, an international environmental musician, and added 3D surround sound introduction to many songs, becoming the first artist in Chinese music circle to adopt this music technology.

In order to reflect the theme of the album "Love", stylist Thomas created four styles for the album: lace flower style representing "pure love", retro wedding dress style representing "true love", rock punk style representing "fierce love" and element splicing style representing "wrong love". Cyndi Wang also tried red lips and rivets for the first time, showing everyone a different Cyndi Wang.