In recent years, the fashion trend brought by online celebrities on IG has won many brands and become an indicator of taste and texture. This "Love A" logo may have appeared on everyone's IG page, especially Han Xing. In fact, it is a French designer brand "AMI Alexandre Mattiussi". In Park Baogen's recent new drama "The Record of Youth", the first few gatherings are.
"AMI" is the abbreviation of designer Alexandre Mattiussi, which means "friend" in French. Alexander Matusi has rich experience. She worked as an intern in Dior Homme, served as the chief assistant of GIVENCHY men's wear, and later became the designer of marc jacobs men's wear. When Alexandre Mattiussi was 20 1 1 year, he founded his own brand "AMI Paris", in which his talents were poured.
Although it is not well-known in Taiwan Province, AMI can actually be seen in the lists of many shopping stores and shopping agents, and it has gradually emerged with the blessing of stars, including Lee MinHo, Jang Keun Suk, Kim Soo Hyun and BTS member Park Jimin? They all wear Amy's "Love A" pattern clothing. Recently, the new drama "Youth Record" starring Park Bojiao has just been broadcast for a long time, and AMI items have been selected many times in the play, which has increased the search degree of the brand.
Although it is positioned as a boutique high-end fashion, we can find that AMI is more casual T-shirts, shirts, sweaters and sweaters besides evening wear? And the cut is neutral, so that boys and girls can easily control it in their daily lives, which is exactly what the designer wants to emphasize. In 20 13, he won the "Andan Fengshang Award". In the past, this award was in the hands of high-luxury and high-priced brands. At that time, Alexandre Mattiussi mentioned in her acceptance speech: "This time, I won this award, which made haute couture not only a formal evening dress, but also a shirt, a sweater and what a man we met in the street bought to celebrate. 」
The most famous "Love A" of AMI, that is, the "Ami de Coeur" series, is actually Alexandre Mattiussi's personal signature, which she has been using since she was a child. This symbol will stay at the end of letters and messages, and now it has become a popular texture and trend indicator for young people, especially in Japan and South Korea, where boys and girls are crazy about it, and it is also very suitable as a low-key and lovely couple item.
? The post shared by BTS(@bighitbtslive) was published on 1 1 in September 2020.
▲BTS member Park Jimin wears AMI twist knitted sweater.
? 27? (@chi_ 12. 17) This sharing post was published on September 8th, 2020 at 5: 13.
? ? (@dallae__e) The sharing post was posted at 3:04 am on September 7th, 2020 in PDT.
? (@der_stern。 _ Ming. _) Posted on September 7, 2020 12:20.
? (@xssxonxg) The shared post was published at 5: 58am on September 6th, 2020 in PDT.
? Say? A popular/unexposed invisible designer! Maisonmargiela, 23 numbers hide mystery.
? Say? Pop//Jenny's "flower sweater" comes from this cheap niche brand, and Banniang is still a beauty!