Friends who do WeChat business, if you are a skin care product, then you can be a little red book; If you make clothes, then you can make a little red book; If you are an e-commerce, you can also make a little red book. Brother-in-law often says: there is no good or bad method, but it is important to find the one that suits you best. Today, I will share with you the operation skills and drainage methods of Xiaohongshu, hoping to help you! 1. What is the little red book? Xiaohongshu is a grass planting platform for sharing all kinds of exquisite and good things. The user group is young, with a large base, mostly female users after 90 s and 00 s, with strong consumption desire and purchasing power. So if you are a WeChat merchant who makes skin care products and women's products, you can send notes on planting grass to Xiaohongshu to attract fans. Second, how does Little Red Book operate? 1.IP positioning is to tell your fans what you do? What value can it bring to fans? What is the difference between you and others? Give fans a reason to care about you. 2. Annotation content There are two forms of annotation content: graphics and video. Pictures and texts can be divided into good grass planting type, dry experience type, wearing type and gourmet type. These types of content are easy to be popularized. The contents of the notes must be logical and clear, and then typeset into 1.2.3.4, so as to make users feel better, and at most, only 9 notes can be sent. Video: At first, we can release a 5-minute video. In August 2020, Xiaohongshu also launched a video number, releasing a 15 minute video, provided that you have 500 fans. Whether it is graphic or video notes, we should pay attention to the cover picture, which is the user's first impression of us. 3. Keyword Layout What are keywords? Keywords are one of the main ways for users to search for us. As long as we lay out keywords at the beginning and end of titles and notes, the greater the chances of users searching for us and the greater the traffic. There are several techniques for setting keywords: (1) The more subdivided, the better. For example, if you are a skin care product and want to promote the mask, you can set it as a whitening mask XX, thus narrowing the search scope of users. (2) Set more auxiliary keywords, which can be summarized according to your brand characteristics, such as Shanghai Hanshuyi Whitening and Hydrating Mask. (3) Set long-tail keywords, such as Professor Xiaobai, Light Oxygen, McKee, Yan Ruyu, and Honeydew Diffuse, which is a beautiful long-tail word. If you can't find the long tail words of your own brand words, you can find other people's long tail words by inputting the well-known brand words of your peers, and then change the brand name to your own, which is the new long tail words. 4. Detailed explanation of the problem of raising the number There are often small partners asking: Does Xiaohongshu need to raise the number? After my personal measurement, the newly registered account number does not need to be raised, but the following situations need to be raised: accounts that have not been used for a long time after registration, and accounts with abnormal numbers due to violations. The number retention period is generally about 7 days. In these 7 days, we just need to pay attention to others, browse and like other people's notes like normal users. 5. Continue to update my notes. Many friends are paying attention to the data. I've been wondering why no one pays attention to me and talks about me privately. In fact, our focus should be on creating high-quality content and continuous updating. As long as we take more notes, others will feel valuable and have no worries about traffic. Third, the drainage method of xiaohongshu 1 Personal WeChat Drainage We can guide users in our comment area: If necessary, please bless me and get XX for free to help you improve quickly. Only after making a wish, remember to watch the news after making a wish. After the user sends you a private message, you can use WeChat to send pictures to the user, but you can't send vx to me directly, which will be detected by the background. 2. Personalize signature and leave email information. Xiaohongshu's profile page can hang an email account, and we can automatically reply to the micro-signal in the email. 3. The pictures are hidden and leave personal information. We can add our personal information to the content of the picture through Meitu Xiu Xiu, butter camera and other software. Be careful not to highlight the marks, and ordinary colors are ok. The above is the content of the operation and drainage skills of Xiaohongshu shared by Zhun Ge today. A little personal practical experience, if you feel something, can you give me some attention and praise? This article is original, awesome, and very generous! Forwarding collection is a virtue!