Win or lose is adapted from Fu Yao's novel of the same name. The original work was published in 2006 and is considered as a "textbook" in Internet sales. Before winning or losing, Fu Yao had another novel, Entrepreneurial Times, which was also adapted into a TV series, but it received mixed reviews. Win or lose focuses on close rival relationships, both of which are the two trump cards of Internet software companies. Berry Luo Jia in Southern Zhou meets in the narrow road of business competition, which leads to the workplace and love story. Unlike Entrepreneurial Times, which tries to restore the wave of entrepreneurial change in the whole Internet era, Win or Lose focuses more on the work of Internet sales itself, showing the true face of Internet sales and marketing from the competition between the two top sales.

The hero and heroine of this play did not fall into the regular meeting scene, but were thrown into the life-and-death bidding scene from the beginning. Zhou Rui, played by Chen Kun, parachuted into North China from East China, edin dzeko, and needed to take a big order to save the performance of North China. Wellcome, which has always occupied the leading position in North China, had to keep its vested interests when selling Luo Jia. The play used a lot of pen and ink in their negotiation strategy, technical bidding and various psychological dark battles, and did not ignore the technical threshold of the Internet sales profession, but also tried to emphasize the basic principles of the sales industry with the choice of the people in the play.

In terms of lens language, we can see that Zhang Li, the director who is good at enriching the lens performance by artistic means, has injected a lot of personal color into this commercial war drama. Zhang Li was originally a photographer, and he added many meaningful shots to this wave. Fast pace and strong contrast are the most prominent features of the editing and images of Win or Lose. The selection of colors, lighting, composition and scenery in the play further enhances the dramatic tension of the story and sets off the inner feelings of the characters. Through the misplaced lens of crab's foot metaphor, a large number of cross-edited personal close-ups, the lens language replaces the conventional TV series, which improves the visibility of the series.

However, there are still some unavoidable problems in Win or Lose, such as the proportion distribution between workplace dramas and love dramas, such as the reliability of the professional part of business wars. Chang Fangyuan, the screenwriter of the play, believes that "love and the workplace do not conflict. In the initial creation, we also considered the distribution of proportions from many angles, fearing that more love will lose the workplace and more love will lose the workplace. " Judging from the current presentation, the commercial and emotional dramas of the male and female protagonists are intertwined, and the "apotheosis" of Zhou Rui himself makes the commercial part of the drama slightly reduced.

There was a scene in which Zhou Rui signed a contract with blood all over his face after his head was broken. He raved at the press conference and even locked his opponent in a dark room to extend the test time. How realistic is the design of these plots, or is it a drama for the sake of drama? In fact, it always runs through the shaping of the protagonist, affecting the foundation of this drama as a realistic TV series. Choosing a major or looking good is still the fundamental problem that domestic commercial war dramas have not been well solved.