Opening a shop is a complicated process, which can't be explained clearly in a few words. I opened more than 10 stores and found some links that beginners are prone to make mistakes. Let me remind you.

1, find the store first, then buy, wrong!

Once a good shop appears, you feel good, others feel good, and someone will want it in two or three days, so once you see a good shop, you must win it quickly, but what if you don't have the goods at this time? Then you can pay the rent and find the goods. Get the goods ready first, at least 50% of the goods should be ready, and then start looking for a store. Once found, it will be renovated and opened in the shortest time.

The quality of shops and ports has been tested by the market. In a good place, business is good, every family is good, and everyone is willing to decorate when they make money, so the doors are beautiful and the business is naturally high, so the prices of shops are high. On the contrary, cheap shops are definitely poor in business, and there is absolutely no miracle. Less investment, average business, more investment and good business.

3, a street, the shops on both sides are absolutely different. Be sure to count the traffic carefully before you decide to drive across the street. Many streets are crowded on one side and empty on the other.

4, the sun, pay attention to the sun, here is not about superstition, but about the sun shining in the west. In summer morning, the sun is not big, so don't worry about it, mainly in the afternoon. Until 7 o'clock, the sun will shine obliquely on one side of the street, and then it will appear. One side of the street is cold and the other side is sunny. So if you sleep all afternoon, where will pedestrians on the street go? If you are a shop in West Sun, not only will everyone pass by your shop during the day, but the temperature in your shop is still very high, so it is particularly expensive to turn on the air conditioner, and the electricity bill is twice as expensive.

The above is mainly about site selection. Let me tell you about the storefront.

1. It takes more than two years to sign the contract, preferably three years. Otherwise, your business has just picked up this year, and the landlord will raise the rent the next year. You don't want to move. It is not cost-effective to continue to pay high rent. Sign it longer.

2. When signing the contract, you must sign it with the landlord himself, look at the ID card and the real estate license. Otherwise, if you pay the rent, someone will come and say that you are the real landlord in a few days and tell you to fuck off. Whose money do you want?

3. Pay attention to the quality of shops and buildings, such as whether the walls are hollow and whether there is rain leakage. Because once the decoration is finished and the business is started, it is found that there is something wrong with the building, which will not only stop business for maintenance, but also destroy the decoration. You want to redecorate. A friend of mine leaked water, so I had no choice but to take down the signboard to make it waterproof. As a result, because the original building structure was changed, the signboard had to be redone and closed for three days.

4, the security situation, this requires a family to go to a nearby shop and ask the boss if there is any extortion or theft. I have a friend who runs a clothing store near the railway station and buys furs. One ticket costs several thousand yuan and will be closed in three weeks. Five dollars was stolen, and she caught it several times, but what if you don't do it? It's all gangs. Forget it. There is also a friend's shop. When she opened the door, she received a note saying how much to give him, or she would destroy her window. My friend ignored me and installed an alarm. As a result, a bucket of paint splashed on the window in the middle of the night, and the building materials market 10 yuan had a bucket. What should I do? The police had no choice but to change the big glass on the window for more than 3000 yuan. So public order is very important.

5, business hours, if the surrounding businesses are very diligent and open stores after 10 at night, then this street will be very bright at night, with many people and good business. In some streets, shops close at 8 pm. A dark street, people don't walk this street, let alone closed. Dare you drive alone until evening 10?

Finally, I will give you a brief operation of the store, mainly because it has just opened.

1. When the new store opens, people around it will visit it. Everyone is curious, so business will be good at first. After all, there are many people coming. After that, you should gather all the people together and ask friends and relatives to help you collect money and get the goods. Don't be confused. The customer's first impression is very important.

As soon as the shop opens, people will look at it out of curiosity. You should do some promotional activities to improve your popularity. At the same time, considering that men, women and children will come to have a look, you'd better enrich the products and try to make people here buy things to deepen her impression of your store. For example, if you are a fashionable woman's dress, please buy some good men's cotton socks when you open the store. Then some couples will pass by and come in together when you open the shop. Men will remember your store, otherwise it will be all women's clothes. He will give himself the idea that "what this store sells has nothing to do with me". Once formed, he will never set foot in it again.

Last but not least, beware of counterfeit money. Maybe you will say, "I can recognize counterfeit money." It's no use. Believe me, we have a person in charge of a store who worked as a cashier before opening the store. It is common practice to count and recognize money, but 600 counterfeit bills were received three days after opening the store. We opened 10 stores, and none of them opened without receiving counterfeit banknotes. There is a simple reason. Someone used it exclusively in the newly opened shop. When the new store opened, there were so many people that the owner was too busy. So as to receive the next customer, the liar took advantage of this. Many people cooperate, one buys things, and you are collecting money. Two or three customers stand there and ask you how much this is and how much that is. They say I want to buy this and that, so you panic and want to introduce them quickly. As a result, the liar who is paying is a cover-up, and you can't prevent it. In other words, you received counterfeit money, not because you didn't know.

There are many, many more, and I can't finish here. I wish you success in opening a shop.