At the beginning, micro-businesses were like this. They have no business and no customers. Usually, they can only increase their popularity by "killing" at first. Of course, there are other ways. Publish some soft articles on some social software, such as Weibo, Renren, Momo, Douban and Zhihu. They are all good channels. If you want others to know about you and your products, you must first know how to share, and sharing will pay off.

1. First of all, you need a good WeChat name and avatar.

Many friends add me to WeChat every day. I will habitually look at their avatars and WeChat names first. It's really strange. There are all kinds of them, and some of them are even very individual. I don't understand them at all, so don't say remember. For example, English+letters, some letters+icons, all kinds, are really difficult to identify. I have talked to some friends several times, but I can't remember his WeChat name.

Wechat name suggestions are simple and straightforward, such as using your own name (both aliases and English names are acceptable), brand name, product name and company name, and it is best to use brand name+your own name. This is the best one, such as the names of Nongwei.com Gao Jiawen and Organic Geyicao, which can highlight your brand or company and make people remember your name (alias is also acceptable), and it feels very real.

Avatar also needs attention. Many friends' pictures are irrelevant, and have little to do with your products or yourself. For example, using my own photos makes people feel intimate and real, because it is more about building a personal brand. Shaping a good name and avatar from the media can make others remember you quickly, and it can also generate a kind of trust in you.

There are many friends' introductions, among which the countries and cities written are even more interesting, such as Iceland, French Paris, Maldives, Israel, Afghanistan and other places. Actually, aren't you somewhere in China? Why do you have to describe yourself as a foreigner? How can people trust you when you talk so far about yourself? These are the details that need everyone's attention.

2. The content of WeChat should be true and make people feel energetic.

There is a saying that when two people are naked together, the trust between them is the strongest at that time. I'm not asking you to tell others all your property, but to be yourself. Because in WeChat, everyone has never met, and they all know each other through your WeChat. Wechat can't sell things too hastily, but step by step. Don't be too eager for quick success, it will backfire.

A friend said that product A was rarely mentioned in your WeChat (to prevent advertisement omission). How did you sell it? I really seldom mention it in WeChat. Actually, I combined the product with myself. I rarely mention products on WeChat, but I do mention them in the article, but the space is not large. The more you talk about products, the less people are interested in you. It's just that everyone doesn't know what product you are selling, and it sells so well. Do you think people will be interested in you?

In fact, I mostly write about myself, interact with friends, share dry goods and communicate with friends on WeChat, and spend more time making friends with you. Selling products is not my focus. After many friends and exchanges, he got to know me, and he wanted to buy my duck. Friends who haven't talked about it see some of my WeChat and want to buy my products. Because I have been conveying the real me, after they are interested in me, I will talk to him about the products and sell them to him.

Product A (to prevent the omission of advertisements) and the role of Chai Gongzi have been unconsciously and perfectly combined on WeChat, because in WeChat, I try my best to show the truest side of Chai Gongzi, regardless of self-humiliation and boasting, and deliberately create a narcissistic and colorful person, in fact, in order to cooperate with the product of dried salted duck, so that the role of duck can be better rooted in the hearts of the people.

Let them know what kind of person Chai Gongzi is behind WeChat. Everyone can adopt different methods for each product, but the only constant is that you must show your true side, so that everyone can feel your fresh life and be interested in you.

3. Show your face on the Internet as much as possible.

A friend said that Lu Qiqi's circle of friends is all commodities, and there is no personal information about her. As we all know, Lu Qiqi's popularity on the Internet is enough for everyone to trust her.

She has articles in forums and networks such as Weibo, Baidu Post Bar, Taobao, etc. Many customers come for her products and herself, so naturally there is no need to specialize in marketing herself. Without some precipitation, it is impossible to explode in such a short time. Lu Qiqi opened dozens of stores on Taobao, which was her first user group. Word-of-mouth made her burst on WeChat instantly and achieved such impressive results.

If you can share it, it is recommended to show your face. Wechat era is an era of self-media. You need to share the spirit and force the spirit.

4. Be rich and improve yourself with external help.

I think the biggest feature of WeChat is its popularity and flattening. You can pay attention to anyone you want, and they will pay attention to you. Everyone is equal. Wechat has many bosses from all walks of life. All have a certain popularity and authority in a certain field. You must try to get the support and help of these bosses. I suggest you join some groups with more bosses, try to attract the attention of these bosses, and communicate, communicate and share with them more.

Participate in more forums and exchanges in some industries, ask them more questions and make more friends. As long as you become friends with these bosses, you will have the opportunity to get their promotion on WeChat and WeChat official accounts.

This is a very good brand promotion, which can make people have a strong sense of trust immediately, just like someone gives you a guarantee. What must be emphasized here is that your character must be good enough, your story must be touching enough, you must be honest enough, you must be humble enough, and you must be true enough.

There is a big difference between WeChat and Taobao, and anyone who has done Taobao will understand why. I think the most fundamental thing is that Taobao has a third-party secured transaction and evaluation system, and customers can decide whether to buy according to some basic standards of Taobao.

Wechat is a social community platform, relationship marketing and personal brand marketing, so you should be people-oriented, step by step on WeChat, gain their trust, and everything will come naturally!