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What should we do with WeChat marketing of brand discount women's clothing stores?
1. Pay attention to the image of WeChat.

As a shopping guide, the WeChat avatar must have a correct posture, be as real as possible, show its true self, and show enough sincerity, personality, positivity, sunshine and naturalness. The appropriate WeChat name is similar to the WeChat avatar. You can set your real name generously, but it is more recommended to set a nickname, which will be more intimate and easier to remember. It is best to be a nickname that everyone knows in life and shops. In addition, the personalized signature of WeChat is a good advertising space, which can be updated regularly to announce the recent activities and preferential information of the store (pay attention to the word limit of personalized signature). Of course, the best gesture is to attach your own contact information and brief introduction, so that people can know at a glance.

2. What WeChat circle of friends should the shopping guide send?

You can send some appropriate life content and news to make customers feel that you are an emotional person, not just a "sales machine". Dressing skills and attention to details will make customers feel that you are a professional shopping guide, but the more you send, the better. Suitable dry goods in a particular weather will make customers feel very useful. You can also send screenshots of customers' thanks, so as to establish a good image of quality service and customers will recognize you more. There is also the most important activity promotion information, which is to arouse customers' interest in buying and bring the possibility of communication. For retail female shopping guides, only advertisements in the circle of friends are too blunt. It is normal for some customers to be disgusted. No one will always like watching advertisements. After all, every customer's demand for clothes is limited.

3. How does the shopping guide WeChat maintain customers?

Added customer wechat, and they are friends but have little contact. This situation shows that customers have no desire to communicate. Shopping guides can strive for it, send some blessings on holidays, show more concern at ordinary times, and narrow the distance with customers. Good morning and good night when chatting are all to ease the embarrassment. After starting the chat mode, you can ask enthusiastically, Sister Dong, when will you come to the store? It doesn't matter if the customer refuses on the grounds of being busy. Shopping guides can also be considerate. Don't be too tired. You can come to the store to relax when you are free.