1. Social market stratification: entity commerce and internet commerce (hereinafter referred to as "online merchants")
20 17, technology is more and more advanced. Some people say that because of the development of the Internet, everyone is shopping online. Some people say that the market competition is becoming more and more fierce. Some people say that rising costs squeeze profits, and some even say that local governments do not support them enough. Anyway, everyone has their own explanation and find their own reasons.
Therefore, more and more people turn from physical merchants to online merchants, just to follow up the immediate dividend period, and analyze the advantages and disadvantages later. The economic agents who can really get out have become online merchants, and those who can't get out can only stick to it.
2. Hard-core real economic agents can't control the transparency of market information.
Not every real economic man can see clearly which project is better and which project is worse. Most people simply see the profit, just like the continuous mountains and rivers. You only see the abrupt and majestic peak, but you ignore the cornerstone, that is, you ignore the commotion before the tuyere comes.
Bill Gates has a wise saying: People often overestimate the changes that can happen in two years, but often underestimate the changes that can happen in five years.
Low-end manufacturing links have been shifting to lower-cost places, and the disappearance of cost dividends has directly led to the collective confusion of many traditional manufacturing enterprises that do not have core competitiveness. In fact, it is not that the industry is going to die, but that these people who can't keep up with the times should be eliminated.
3. Is it the best choice for entities to join online business?
In my humble opinion, I personally think that when you have enough transformation funds, don't worry about turning your physical store into an online merchant.
For example, if you run a small restaurant, you can be a facade and take-out at the same time. Before entering the online business, you should adapt to this business model, which is not only the debugging of the environment, but also the "foreplay" of your operation and cognitive upgrade. However, at this time, you should make sure that the restaurant service personnel are in the right position and equipped with professional order takers.
In any case, after all, online merchants cannot do without the support of the real economy. It's not bad, but the competition pressure is great, and then it returns to credit. As a conscience, he knows better:
The worse the economy, the better the opportunity! The worse the business is, the bolder it is to run it!
Learn to think in reverse. A good enterprise with great achievements will never "depend on the weather".