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What is the WeChat promoter? What are the job responsibilities?

WeChat promoters use WeChat platform to promote their products or services.

Job responsibilities:

1. Responsible for the offline marketing of Alipay and WeChat payment, and the mobile application client specially tailored for merchants covers a whole set of payment service schemes such as cashier, member marketing, exchange coupons and card coupon verification;

2. Follow up the merchants who have used Alipay and WeChat to pay, spread official activities to merchants in time, and increase the frequency of merchants' mobile phone collection;

Requirements:

1. College degree or above, with more than 1 year of effective working experience; Sales or marketing experience is preferred; (Those with relevant industry experience can lower the standard appropriately)

2. Hard-working, enthusiastic about Internet finance and familiar with the industry;

3. Good at communication, bold and flexible communication, integrity.

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Ways to promote WeChat

1. Point-to-point precision marketing WeChat has a huge user base. With the advantages of mobile terminals, natural social networking and location positioning, every information can be pushed, which can give everyone a chance to receive this information, and then help businesses achieve point-to-point precision marketing.

2. Flexible and diverse forms

Drift bottle: users can post voice or text and then throw it into the sea. If other users "catch" it, they can start a conversation.

location signature: merchants can use the free advertising space of "user signature file" to promote themselves, and nearby WeChat users can see the information of the merchants.

QR code: users can add friends and pay attention to corporate accounts by scanning and identifying the identity of QR code; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.

open platform: through the wechat open platform, application developers can access third-party applications and put the application LOGO in the wechat attachment column, so that users can conveniently call third-party applications for content selection and sharing during the conversation.

Public platform: On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and realize all-round communication and interaction with the words, pictures and voices of specific groups on the WeChat platform.

3. Opportunities for Strong Relationships

The peer-to-peer product form of WeChat is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value.

establish contact with users through interaction, which means chatting, answering doubts, telling stories and even "selling cute", and let enterprises and consumers form a friend relationship in all forms. You won't trust strangers, but you will trust your "friends".

Reference: Baidu Encyclopedia-WeChat Marketing