Innovation and Entrepreneurship Project Plan for Secondary Vocational School Students
In today’s social life, business plans are used in many places. By formulating a business plan, the pros and cons are written down. By reviewing each item one by one, you will have a clearer understanding of the project. I believe that many of my friends are very distressed about formulating business plans. The following is a collection of innovation and entrepreneurship project plans for secondary vocational students that I have compiled. It is for reference only. Let’s take a look.
Innovation and Entrepreneurship Project Plan for Secondary Vocational Students 1
1. Overview of the Online Store
1. Investment Arrangement: The amount of capital required is RMB 50,000.
2. Basic information of the online store:
(1) Online store name: xxx
(2) Address: xxx
( 3) Postal code: xxx
3. The purpose of the online store: creative tableware to embellish your beautiful life.
4. Introduction to the online store: high-quality life, a simple product, careful consideration, fresh colors, cute shapes, soft materials, funny joy and practical life functions . We always believe that products also have emotions, joy, anger, sorrow and joy, and have their own style. Only products with emotion and warmth will be vivid and interesting; therefore, we share some humane, interesting and creative products with our customers and consumers. Hope it makes consumers happy. The online store provides you with various categories of creative tableware to make customers' lives beautiful and charming. If you experience it carefully, you will find that life is really beautiful. _ Chic tableware, life with me, love home, love life!
2. Market survey overview analysis
1. We can often issue questionnaires to investigate the market share of unique products. We can also send shop assistants to the market to experience life and keep abreast of the market situation at any time.
2. Target market setting: Focus on young consumer groups, young friends between the ages of 18 and 40. These consumers will make the customer base of our outlets.
3. Analysis of product consumer groups, consumption patterns, consumption habits and main factors affecting the market: Modern young people are very adaptable to online shopping and love personalized products. This is very important for our online shopping. The store has great advantages and will provide us with a lot of business opportunities.
3. The main development strategic goals and stage goals of the online store
1. Strategic goals: Creative tableware, decorate your beautiful life! Continuously explore and innovate unique and creative personal products in your own online store. Several personalized products are promoted every month.
2. Website interface setting: adopt a simple style, fresh and natural interface. Set up the interface using a classification approach that fully considers customers. Product promotion will be displayed through beautiful and realistic pictures.
3. Stage goal: Find suitable sources of goods for your own online store to ensure quality and quantity, slowly penetrate into the market, and develop customers. In order to increase the popularity of your store, in the early stages of opening the store, appropriate marketing and promotion will be carried out through multiple online and offline channels; in the later sales stage, the website interface will use banner ads and text links to promote products.
4. Introduction to the main products or services of the online store
1. Supply of resources and raw materials:
(1) Product standards and quality inspection of major wholesale markets And production cost control: Carefully select goods with the mentality of being responsible for customers, or prohibit selling if they are found to be damaged. Reputation is always greater than profit.
(2) Packaging, storage and transportation: The goods selected for customers to be sold are wrapped in wrapping paper.
2. Product price introduction and plan:
(1) Pricing basis and price structure: According to the consumer’s price acceptance, the consumer’s demand for the product, and the price that can be afforded In this case, we will set an appropriate price based on what we learned in the e-commerce class. Payment method: Alipay, remittance.
(2) Factors and countermeasures affecting price changes: According to changes in the market environment, there will be some impact on our products or prices. We will make timely decisions such as buying more, giving more and other promotional methods. To deal with it, it will not cause any loss to the online store.
5. Marketing
1. For customers:
(1) Customer initiative: Make the customer experience natural and free, and customers can browse at will products and express your own opinions and comments on the products.
(2) Customer interactivity: Set up a new column on the online store to provide customers with communication, discussion, and recommendation of creative tableware.
(3) Customer motivation: A points system is established in the online store, and all customer behaviors in the online store can be used as points standards. Divide membership levels and enjoy discounts or specials on special holidays, discounts, free gifts, etc.
2. For products:
(1) Discount promotion.
(2) Gift promotion.
(3) Limited supply.
(4) Establish friendly links with other online stores.
(5) Use publicity methods other than the Internet.
6. How to deal with risks
1. Strive to keep the wholesale price to the lowest, and at the same time establish a good relationship with the wholesaler, and talk to the wholesaler about the exchange of goods. Be clear to avoid disputes in the future.
2. Take advantage of online sales and use regional or time-space price differences to obtain sufficient profits. Frequently go to the market and pay close attention to market changes
3. Pay enough attention to customer relationships, establish customer contact cards, and widely publicize customers' positive opinions.
4. Each marketing method has a clear goal, so that customers or potential customers know what to do next.
5. Find the unique “selling point” of your online store.
6. Send news emails to customers regularly. Using the email and contact information left by customers, we regularly send relevant discounted products to customers, and members can exchange them for gifts, thoughtful member birthday gifts, etc. Innovation and Entrepreneurship Project Plan for Secondary Vocational School Students 2
Today, in the 21st century, e-commerce is developing rapidly. As a new technical means and method for economic activities in the information age, it has become the most extensive application of the Internet. field. Domestic well-known online stores such as Taobao have become online department stores through many years of operation, with a wide range of goods.
In order to encourage the development of e-commerce, the state has promulgated the "Digital Signature Law", "Electronic Certification Service Management Measures", etc. These laws and regulations have opened a green channel for the better development of e-commerce in our country.
The times are developing, society is constantly advancing, and people's thoughts are also constantly developing. People need constant changes, and changes will reap rewards.
my country’s e-commerce has just started, and there is still a lot of room for development. Moreover, our country now has many preferential policies for the development of e-commerce, so now is the best time to develop e-commerce.
Reasons why consumers choose online shopping
1. Purchasing goods online is convenient and cheap.
The delivery of goods is convenient and the goods can be delivered directly to customers.
Because there are no middlemen involved, the price of the goods is cheaper than the same kind of goods on the market.
2. Buying goods online is highly secure.
As the country has recently promulgated a series of laws and regulations related to e-commerce, the security of online transactions has been improved, so that the interests of customers are protected.
3. Online shopping is not restricted by geographical location.
Consumers can order their favorite products through the Internet no matter where they are.
Advantage analysis;
1. The e-commerce industry does not need its own production base. It directly contacts the manufacturer and acts as the first-level agent of the manufacturer, so it has economies of scale. , resource supply, sales channels, consumer trust, etc. are all similar, so the threat from new entrants is relatively large.
Currently, like Taobao, as a virtual network, its technology generally requires the use of advanced servers and high-speed transmission rates.
Online consumers do not have the patience to wait for the website to open. We must use advanced technology to solve this primary problem.
2. Since the products in the online store are purchased directly from manufacturers, we can use small profits but quick turnover to attract consumers.
We must have our own price advantage. Not every product is priced lower than the price of products in the same industry. When products in the same industry are comparable, the price of the appropriate product should be slightly lower. Based on the prices of products in the same industry, these products are then promoted through other means to attract consumers.
Today’s e-commerce is an “eyeball” economy. Attracting customers is the fundamental goal of the industry. Only with the presence of customers can you gain advantages in other aspects such as features and prices.
3. The current sales situation of domestic online stores provides us with very good development opportunities and provides a broad market for our products and services.
Our products are supplied through formal supply channels, and the quality is absolutely reliable. We also provide exchange and return services.
We raise service to a considerable height to understand: service is the most direct and effective way to establish a corporate image and spread corporate culture.
We create a product file for each customer, truly embodying our service concept of "full worry-free service".
At the same time, we can also use the customer's purchasing information we have to provide customers with the latest product information in a timely manner and adjust service strategies in order to achieve better service levels.
4. When a new product is launched, its manufacturer must have done a lot of advertising and promotion activities. As a btoc e-commerce company, it must plan online marketing for its new products based on the characteristics of the company.
In order to meet the needs of old customers and attract new customers, it is necessary to add new products at the appropriate time.
In addition to promotion, Internet marketing also uses forums, bbs, floating advertisements and other promotions.
Market plan
Clear market goals can give the online store clear service targets, market research on the overall sales volume of various commodities in the same industry, and plan based on the situation of this online store Marketing plan: First, promote the online store within a week; second, strive for consumers to buy our products; third, expand our sales; finally, improve the quality of our after-sales service.
Product positioning
Determine core products according to the business philosophy and purpose of the online store, and provide products that can bring basic benefits or utility to consumers; mainly formal products - general performance It refers to the quality, style, packaging, brand, trademark, features, price, etc. of the goods; additional goods - the sum of various additional benefits that customers receive from purchasing goods, including quality assurance, usage guidance, after-sales service, etc.
Brands and trademarks
The goods sold in online stores are not directly accessible. The goods in online stores come from many manufacturers and there are many types of goods. Therefore, the brands of their goods in reality are not There are countless brands and trademarks. In order to increase the popularity and brand of stores and products on the Internet, the use of brands and trademarks is essential.
Considering that online products are not suitable for each product to have its own brand, according to the characteristics of the online store, each type of product is set as a virtual brand, and a virtual brand is used for individual hot promotion products. Brand, design a brand that is concise, eye-catching, novel in concept, distinctive, and reflects the style of the online store or product.
Quality and service
Online transactions are virtual, but our store will never deceive consumers' interests because of this.
Since customers do not directly face the products, our store will strictly control the quality of the products and after-sales services, etc., to make them more distinctive than in reality. We will combine the real after-sales services with the online after-sales services to formulate a Develop after-sales service features that are in line with online stores and make after-sales service our obvious advantage in the same industry.
Product quality is the key to the survival of an enterprise, and quality is an important factor in improving the credibility of an enterprise.
The importance of quality to customers can be understood by the chain reaction of one consumer that can affect at least twenty consumers around him.
Therefore, enterprises must strictly control the quality of goods, sign quality contracts with manufacturers, and improve the overall quality of purchasing personnel.
Quality risk means that if there is a quality problem with the product, the merchant is responsible for the loss incurred by exchanging or returning the product.
As an honest merchant, when encountering such a situation, you must bear this risk. The only way to reduce this risk is to improve the quality of the goods to ensure high quality.
Adjustment of product strategy
Timely add and delete products, adjust product prices, conduct promotional activities, and timely provide product information such as hot-selling products, product sales rankings, and latest developments. , to meet customer needs.
Sales channels
As an e-commerce btoc enterprise, its sales channels are generally relatively simple. The main model is: producer → retailer → consumer. The enterprise is equivalent to the retail part. business.
The company’s sales channel type is direct channel or first-level channel. It orders directly from the manufacturer and sells it directly to consumers. This reduces the intermediate links and reduces the cost of goods, making the cost of online goods relatively low. , this is the advantage of e-commerce.
Sales steps
The sales steps of e-commerce are relatively fixed, and the sales process should be consumer-oriented. The steps are:
1. Register as a member; < /p>
2. Select the product;
3. Select the payment method;
4. Select the delivery method;
5. Enterprise collection , delivery;
6. After-sales service.
Promotion strategy
Advertising is the main promotion method, and other promotion methods are coordinated with each other.
Personal selling
1. Send exquisite gifts and leaflets near major universities.
2. Make full use of online resources to find buyers and send supply information.
Advertising
Advertising uses mass emails, floating promotional ads on well-known websites, hyperlinks in portals, and simultaneous login to several search engines. Forum post.
Public *** relations
We plan to focus on students in the school, so in terms of public relations, we plan to contact the school Youth League Committee and the Student Union, and hold a symposium at the school every week. Use class and group meeting time to carry out department-wide publicity and publicize on the school homepage.
Brand certification
To establish a good online store image, brand certification is an important factor.
The company’s intellectual property rights, trademarks, and brands must wait for corresponding certification to avoid disputes in this regard.
The domain name needs to be registered.
Everything must be rationalized, legalized, and scientific in raising and using funds. Funds can be raised through cash investment, in-kind investment, and debt funds, with a ratio of 6:4.
The company’s cash and physical funds are 6,000 yuan, and the debt raised is 4,000 yuan. The cash and physical funds are internal funds, raised by internal personnel, and the liability funds are mainly loans from schools.
The asset scale and asset structure of an enterprise are divided into two forms: current assets including cash and inventory, and fixed assets. For online stores, inventory accounts for about 50% of the assets, cash accounts for about 20%, and fixed assets About 30%.
The cost of the product is superimposed after the purchase price and quantity of each product are determined, which also includes factors such as the transportation fee of the product. Choose a manufacturer with good quality, low price, and convenient transportation to purchase goods. Try to Reduce unnecessary expenses.
Based on the above, the cost is initially determined as:
1. The total cost of goods, transportation fees, and inventory fees is 5,000 yuan.
2. Fixed The cost (computer, office expenses) is 3,500 yuan
3. Working capital 1,500 yuan Secondary Vocational School Innovation and Entrepreneurship Project Plan 3
1. Entrepreneurship Goals
Develop China's true fast food industry and use reasonable and effective management and investment to establish a certain large-scale fast food chain company.
2. Market Analysis
The accelerated pace of social life has made the existence and development of the fast food industry an unquestionable issue. Although China's fast food industry is developing very rapidly, the abundance of foreign fast food has made most other markets unable to have access to Chinese fast food. How to capture that part of the market is a problem we need to solve.
Surveys show that when per capita income reaches US$2,000, traditional housework will be transferred to society. As a result, the development of the fast food business will enter a period of rapid expansion, so the Chinese fast food market will enter a stage of rapid development with the development of our country's economy.
At present, the Western-style fast food on the market is actually not suitable for Chinese people’s consumption concepts of fast food and traditional dietary needs. Take the most common hamburger in Western fast food. Apart from being novel, there is basically nothing delicious about it. Moreover, the development of fast food in the United States has always been famous for its low price and is an object of daily consumption by the public. However, in the Chinese market, the price of Western-style fast food is far from the level acceptable to the public, which also determines that it is impossible for the working class to often try that novel fast food.
However, when looking at the current Chinese fast food, the situation of small, dirty, messy and poor is still very serious. The many weaknesses of the current Chinese fast food provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve many shortcomings in Chinese fast food operations, and develop our own characteristics, our entrepreneurial plan to enter the Chinese fast food market and occupy a larger market share is very likely to succeed.
3. Implementation plan
1. Model of fast food service industry. With the customer as the center and customer satisfaction as the purpose, by satisfying customers, we ultimately achieve the promotion of the company's business philosophy.
2. Target market positioning. Chinese fast food industry acceptable to the public. Customer group: office workers + children + leisure people + others.
3. Market strategy. Produce industrialization, product standardization, scientific management, and chain operation.
(1) Name of the virtual company
The clothing of employees, business philosophy, and internal management are consistent with those of the head office, but they do not have too many decorations and no operating restaurants. They are more like a fast food assembly center. They receive related finished products shipped from the company's distribution center, and they can be formed as long as they are processed in a single room. The virtual company's fast food product ordering is provided to office workers for lunch at the workplace. Their front desk reception service is also virtual, relying on a telephone ordering system and a fast delivery system. We will establish a dedicated phone delivery service for food delivery, which will be delivered by a unified company minibus and service personnel.
(2) Mobile fast food company---breakfast strategy
In view of the high mobility and tight time characteristics of the breakfast population, we will use company minibuses and service personnel with a unified model to move to All major demand outlets provide customers with convenient and nutritious breakfast packages.
Due to the large number of students, nutritious fast food for students can also be launched, which not only focuses on economic benefits, but also takes into account social effects.
(3) Fast food company image strategy
Fully display the company's adult image as clean, hygienic, affordable and warm in fast food restaurants located in business districts and tourist attractions. Ask a professional company to develop an advertising plan for us, starting from the company's characteristics and striving to be both gender-neutral and individual.
4. Investment plan
Start from one point and expand to the whole. Based on the consumer groups with the characteristics of a region, we should try to form a certain scale of operations in the early stage of development. After selecting the addresses of several business outlets, they will all make their debut at the same time. In the future, we will expand our operations nationwide based on development.
In the early stages of development, we will vigorously develop virtual fast food companies and mobile fast food company services that Western Fast Food has not yet set foot in. After the company has accumulated a certain amount of strength and has a stable customer base, we will vigorously develop the company's comprehensive Service strategy. We must vigorously develop the fast food business model of front-lounge dining in business districts, shopping districts, tourist districts and residential districts based on population flow density, residents' income levels, actual consumption and other factors.
5. Investment income
Not only profits, but also services and questions. As an advocate of this industry, we hope that our company will become the ideal and belief for adults to provide high-quality services and healthy development of the industry. We believe that only by unremitting persistence under a fair and rational business idea, the result will be a win-win situation that everyone hopes for. situation, thereby promoting the formation and development of Chinese fast food in general. Innovation and Entrepreneurship Project Plan for Secondary Vocational School Students 4
1. Market Analysis
For a long time, domestic residents have had low living standards and have had problems with "kitchen" and "bathroom" as their main services. The subjects consume very little small household appliances. According to statistics, the current average number of small household appliances owned by urban households in China is only three or four types, while the statistics in European and American countries are as high as 37 types. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve and they pay more and more attention to "kitchens" and "bathrooms", the accelerated popularization and upgrading of small household appliances will surely create an amazing market driving force. The market development prospects of small household appliances are very broad. In the next 2 to 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.
There are currently only two types of small household appliances for bathroom heating: bathroom heaters and heaters. There are currently 376 companies producing bathroom heaters in the country. Domestic sales were estimated at 4 million units in 2001 and 5.5 million units in 20XX. In 20XX, it reached 7 million units, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters was less than 15% (in 20XX). Domestic consumers’ recognition of bathroom heaters reached 82%, and the market space is huge. Yuba occupies an absolute advantage in bathroom heating equipment. Among them, Hangzhou Aopu Yuba has an annual sales of 260 million yuan in 20XX, ranking first in market share. Currently, most of the manufacturers that produce bath heaters and heaters are concentrated in Zhejiang and Guangdong, but among them, small There are many factories, most of which are imitations or OEMs, and their independent research and development capabilities are not strong.
In the Yangtze River Basin of my country, most houses do not have heating, and heating in the bath has always been a big problem in winter. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, People have a good impression of this product and the market potential is huge. Compared with the bathroom heater and heater market, the sales market of this product is at least 5-1 billion yuan. We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.
2. Our goal
Our goal is to produce samples and enter the market in 20XX, develop 10-15 agents at the prefecture level and above, and have sales of 2 million Yuan or above, sales will reach 5 million in 20XX, and sales will reach 20 million in 20XX, with profit margins maintained at 30%--50%.
3. Use of funds
Since this product has never been on the market before, the initial sample trial production, mold development and other expenses will be relatively large, estimated at 100,000-150,000 yuan; Various certifications, licenses, trademarks: 50,000 yuan; Company establishment, purchase of related office supplies, personnel recruitment, company website, etc.: 100,000 yuan; Rent, water and electricity bills, staff salary (half a year): 150,000 yuan; Participation in exhibitions, advertising Fee: 100,000 yuan; small batch production cost (5,000 pieces): 200,000--250,000 yuan; working capital: 200,000 yuan. Total: 1 million yuan.
4. Product cost and profit analysis
In order to save costs and reduce investment risks, the initial small batch production is mainly outsourced processing, and production equipment is not purchased for the time being. This product mainly Includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, sealing ring. The heating plate is 7-8 yuan, the leakage protector is 12 yuan, and the anti-dry burn protector is 1.5 yuan, the switch is 0.5 yuan, the rest are plastic parts, the price is 15 yuan, in addition to product packaging, wiring screws, freight, etc., the total cost is less than 40 yuan. The wholesale price is tentatively set at 80 yuan, and the gross profit per unit is 40 yuan. It is estimated that two The investment can be recovered and a slight profit can be made every year.
5. Sales Prospects
At present, there are no similar products on the market, and the product sales pressure is small. It is recommended to use the ready-made sales network of electrical appliance wholesalers in various places for agent sales. Currently, we have Many merchants have contacted and initially reached sales intentions.
6. Cooperation plan
This patented project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation method shall be negotiated and agreed upon by both parties.
7. Raw material supply plan
Can be outsourced for production, no special requirements.
8. The future of this project
Due to the Products are easy to manufacture and the threshold is not high, so they are inevitably counterfeited. In addition to strengthening anti-counterfeiting efforts, continuous upgrading of products is also a necessary means to expand the market. Currently, two samples have been developed and we are preparing to launch 3-5 new products next year. With the upgrading of products, we will be able to firmly maintain a firm foothold in the market.
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