It is reported that the Taobao Live Broadcasting Platform hopes to cooperate with institutions that have rich experience and successful cases in the field of live broadcasting and has released the "Taobao Live Broadcasting Partner Recruitment Instructions" to the media platform, as follows.

1. Institutional company qualification requirements:

1) The enterprise must be an independent legal person, have a fixed office space, and be a general taxpayer.

2) The company has been registered for more than 1 year, and the company’s business scope must be related to experts, self-media, celebrities and other related businesses, and it must have been engaged in related business for more than half a year;;

3) The company's registered capital is greater than or equal to 50W.

2. Types of agency companies:

1) Celebrity agency, 2) Artist agency, 3) Model agency, 4) Self-media alliance, 5) Advertising agency, 6) Vertical Communities and content platforms have rich and high-quality talent resources. How to start Taobao Live

3. Types of experts provided by the organization:

1) Star artists, 2) Self-media, 3) Celebrities 4) Internet anchors;

4. Basic requirements for institutional cooperation:

1) High-quality anchors: The talents introduced must have certain fan influence on social platforms such as Weibo, or be KOLs or KOLs in certain professional fields. Well-known public accounts, models or artists signed by the platform, etc.; influential experts will be given priority.

2) Number of anchors: New cooperative organizations can introduce 20 anchors in the first month. If they can pass the assessment in accordance with the organization's management standards, more anchors will be allocated, otherwise the agreement will be terminated.

3) Activity: The weekly activity of the introduced experts should remain above 60. The monthly live broadcast duration requirements are detailed in the contract agreement. The introduced experts must actively cooperate and participate in various activities organized by the platform.

4) Content: The content published by the master must meet the platform’s requirements and meet the platform’s qualification requirements for live video and Big V certification.

It is recommended that organizations first evaluate whether they can meet the cooperation requirements and management assessment standards before submitting a cooperation application.

Attachment:

Basic Requirements for Taobao Live Institutional Cooperation

Taobao Live Institutional Management Standards

5. Settlement Method for Institutional Cooperation:

Currently, the Taobao Talent Platform mainly provides the following cooperation methods to facilitate applicants to choose cooperation methods according to their actual situation:

A. CPS settlement:

Commission sharing: Institutional participants will share the commission obtained from the Taobao Talent Platform. Please refer to the specific sharing rules

B. Gift reward settlement:

C. Merchant Ali V task platform cooperation:

6. Other matters needing attention

A. After the organization passes the pre-review of cooperation qualifications, the anchor account needs to be reviewed and approved before the live broadcast permission can be activated. Generally, at least one external platform must be effectively active. 2W or above;

B. The institutional cooperation channel does not currently support applications for live broadcast permissions for store identity accounts, nor does it accept applications for live broadcast permissions for Taobao V accounts;

Seven , Cooperation registration channel:

1 Cooperation to provide information [very important, do not make mistakes, all must not be missing, those who meet the basic cooperation conditions will be selected for cooperation, and those who provide false application information will be dealt with seriously once found, please do not Attach the video, contract and other materials directly to the attachment, please try to provide a link to view]:

1) Expert cooperation information application form, excel version

2) Expert cooperation information Application form, word version

3) Copy of enterprise business license, JPG format.

Requirements: Original scans or original photos must be stamped with the official seal; within the business period; if you have participated in the annual inspection, the annual inspection status must be clearly stamped.

4) The company’s general taxpayer certificate, in JPG format.

Requirements: Original scans or original photos must be stamped with the official seal;

5) Introduction to the company and description of its advantages. PPT format or PDF format or word format, including qualifications, team, awards, cases, etc.

For example, Weibo's top ten influential organizations in 2016; *** platform's TOP1 trade union in 2016; those with detailed anchor introduction, management, cultivation processes and mechanisms and specific case materials will be given priority. You can attach your outstanding achievements on other live broadcast platforms. ;

6) Please provide a list of information on at least 10 high-quality anchors who have signed contracts.

①The list of anchors must include the anchor’s real name, screen name, contact information, main external platform accounts, links, number of fans and screenshots, priority will be given to those with more than 100,000 fans; do not add fan data on multiple platforms), anchor awards Experience talent introduction, anchor video or signing contract; see template for details.

②External platforms include Weibo, other live broadcast platforms, etc.; the personal profile or personalized signature or pinned content of the external platform account of the contracted anchor must indicate that he is a ****signed artist or anchor****;

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Reference example:

③Anchor video and anchor contract must choose at least one of the two, and priority will be given to those who can provide both in full;

④Anchor video requirements:

The video must be made by the host himself, with a good looks of 7 or above, smooth oral broadcast, and the duration of the video is about 1 minute. Content requirements for the anchor's opening speech: My name is ****, and I am a contracted anchor for **** company.

The video can be recorded on any video website, as long as the organization provides the video link;

⑤Anchor signing contract requirements:

At least the first page and signature page of the contract are required , a copy of the anchor’s ID card,

Please name individual files after the anchor’s real name or online name, and name the packaged total file after the name of the organization and company.

Please compress the above 6 categories of information and name them well. Naming rules: XX Company applies for cooperation with Taobao Live Broadcasting Organizations

Submit by email. Email naming rules: XX Company applies for Taobao Live Broadcasting. Institutional Cooperation - Application Date

Note: Please do not modify the information template form. Feel free to add the number of columns and rows, and change the template form at will. Thank you. Do not put pictures in the form and mainly use copywriting to describe it.

Data docking email:

Please email all information to wen.caiw@taobao.com.

The latest cooperation application materials were submitted by email before Wednesday. The review results will be reported back by email every Thursday or Friday. Thank you!

What should I do if the review fails?

1) Because the company’s qualifications are not met, it is recommended to wait until the company’s qualifications are met before submitting a cooperation application;

2) Because the anchor’s qualifications are not met, supplementary advantage information can be submitted at most once. Opportunities;

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