In recent years, competition among e-commerce platforms has become increasingly fierce, and many sellers have found it increasingly difficult to find target customers for their stores during their store operations. As a seller, you should make good use of store crowd tags to find your store’s target customers. So what are the basic settings of Pinduoduo store? How to set up custom groups in Pinduoduo? What are the basic settings of Pinduoduo store? 1. Logistics settings 1) The freight template sets the same freight rate for a batch of products. When the delivery area and freight need to be modified, the freight of these related products will be modified together; 2) The freight template can support configuring freight in some areas. Where is the freight template set? How to set it up? 1) [Seller Management Backend]-[Shipping Management]-[Logistics Tools]-[Freight Template], click the New Freight Template button to create it. The freight template settings are divided into three parts: the seller's free shipping area, the buyer's need to pay postage area, and the non-delivery area. Note that if a non-delivery area is set, buyers will most likely be unable to search and view products bound to the freight template or purchase products bound to the freight template. 2) Enter the template name and select the free shipping type. 3) When choosing custom free shipping, you can set the buyer-paid delivery area. 4) The non-delivery area refers to the remaining provinces and cities except the seller’s free shipping area and the area where the buyer needs to pay postage. If you find that these places can deliver goods, it is recommended to edit the seller's free shipping area and the buyer's need to pay postage area. How to set up custom groups in Pinduoduo? For key groups, potential customers refer to customers who have been exposed by store advertisements or content channels within 15 days, or have missed customers while browsing in-store/single products, including new customers and old customers. New customers refer to those who have searched for brand intentions/interacted on Weitao and browsed the store within 15 days without skipping, or have product collections/additional purchases and store collections in the past 90 days, or have unpaid orders in the past 365 days. Regular customers refer to The store has had customers in the past 365 days. When the system recognizes the buyer tag and the product tag, they match each other to complete personalized push. Here I would like to explain personalized push to you. Personalized push is the most likely to make a transaction. From the perspective of sellers, it can improve store data and earn profits; from the perspective of buyers, it facilitates buyers to make purchases conveniently; from the perspective of the platform, Maximize platform traffic utilization and avoid wasting valuable platform traffic. This is called killing three birds with one stone! Although the competition on the Pinduoduo platform is smaller than that of Taobao, if a store wants to operate on the platform for a long time, it must find a target group that suits its store. Only with accurate target customer groups can we attract more traffic to the store and achieve profit conversion.