Graduating from Peking University does not necessarily mean you can speak elementary school composition well.

Written by Qi Qing

At the same time, "performance and excellence lead to business", cross-border entrepreneurship and investment have also become a symbol of the success of celebrities and a confirmation of their influence.

Recently, Peking University’s “waste” Li Xueqin, who has become famous on the Internet, has also started a cross-border business, and his focus seems to include education.

It is reported that Li Xueqin and others invested in the establishment of an enterprise management company, whose business scope includes tax services.

According to information from Tianyancha, the company is called Shanghai Yueyan Enterprise Management Partnership (Limited Partnership) and was established on January 29, 2021. The company has 4 shareholders. As one of the ultimate beneficiaries, Li Xueyang invested in the shares with a subscription amount of 556,700 yuan. Other shareholders include Xie Tianfei, Yang Fan, and Shanghai Zizhan Education Technology Co., Ltd.

The largest shareholder Li Xueyang is Li Xueqin’s real name.

In addition, the executive partner of this company controlled by Li Xueqin is Shanghai Zizhan Education Technology Co., Ltd. "Education Company" is the executive partner. The executive partner mainly represents the partnership to engage in activities externally.

Shanghai Zizhan Education Technology Co., Ltd. was established in September 2019. Its business scope includes education, but it is only engaged in technology development, technology transfer, technical consulting and technical services in the fields of education and software technology.

The legal person and actual controller Xia Zaihua 100 Holdings has a registered capital of only 1 million yuan. The paid-in capital has not been disclosed. The registered industry is business services. At the same time, the number of insured persons in this company is 0. This makes people wonder, does Zizhan Education have enough manpower to support Li Xueqin’s crossover?

In addition, checking its equity penetration information also shows that Shanghai Zizhan Education has only made one external investment, which was to invest 10,000 yuan in Shanghai Yueyan Enterprise Management Partnership.

When Li Xueqin opened a company across borders this time, the only thing that had anything to do with education was this executive partner who looked more like a "leather bag company". However, Li Xueqin, an "Internet celebrity" who has a degree from Peking University and "got out of the circle" on the stage of the online variety show "Talk Show Conference", seems to be very popular with K12 online education and training institutions.

In the brand promotion video released by Zuoyebang’s official Weibo on December 26, 2020, Li Xueqin performed a talk show to promote Zuoyebang’s famous teachers in Qingbei with the theme of “Peking University alumni giving tutoring lessons to their nieces in turn” Live lectures.

Recently, Happy Comedian is a hit. When Li Xueqin was talking about crosstalk with Deyun Society crosstalk actor Sun Yue, she used her high education and Peking University graduation as a burden to interact with the Gaotu classroom teacher in the audience to help Propaganda: "Many teachers in Gaotu Classroom are top scorers in each province, and (most of them) are teachers who graduated from Northern Qing Dynasty."

What’s even more outrageous is that on February 1, Li Xueqin released a short video of her starring in the brand promotion video of the Together Learning Online School through her official Weibo @我是李雪青ah. The copy reads, “This time it’s not the comedian Li Xueqin, but the ‘Chinese teacher’ Li Xueqin! #李雪清教你写写# Guaranteed teaching and skills.”

In the video, Li Xueqin even said, "If you write well, you won't have to worry about your grades; Li Xueqin from Peking University, a famous teacher, has the know-how."

Can comedian Li Xueqin, who has graduated from Peking University with a bachelor's degree in journalism many years ago and turned into a "Chinese teacher", really be able to teach primary school students how to write essays well? Is it really possible to achieve both teaching and learning, and no worries about grades? In addition, to become a "Chinese teacher", does Li Xueqin have a teaching qualification certificate?

One person endorses three institutions, and Li Xueqin’s popularity is second only to the actor who advertises for four online education institutions at the same time.

Moreover, in every K12 education brand participating in the promotion, Li Xueqin appears as a graduate of Peking University and repeatedly emphasizes this label. Does the halo belong to "Li Xueqin" or to "Peking University"?

Are graduates from Qingbei synonymous with famous teachers?

Celebrities from famous schools are actually more like a means for educational institutions to acquire customers. To truly achieve effective learning for students in online large classes, experienced and famous teachers, in-depth and detailed localized teaching and research, and practical Effective score-raising effects, etc., should be the core competitiveness of the organization.

In fact, in recent years, in addition to "quick money" industries such as catering and fast-moving consumer goods, more and more celebrities have focused their attention on the education industry, which is more anti-cyclical.

Blue Whale Education found that so far, the education and training institutions established by celebrities are more concentrated in the quality education track, and use the subdivided tracks that are most familiar to their own majors as their incision. In terms of teaching mode, online education is more favored.

In the large Chinese language market, there are two popular companies founded by celebrities.

In addition, "Uncle Kai's Storytelling" is also a popular Chinese language brand among younger children. Wang Kai, who graduated from a major, engaged in a large number of film and television and novel dubbing work after graduation, and then joined CCTV to host "Wealth Storytelling" and "Newspaper Reading Time" (formerly "First Time"). In March 2013, Wang Kai resigned from CCTV, then signed with Enlight Media, established his own studio and operated self-media such as "Uncle Kai Storytelling". The "Uncle Kai Storytelling App" was officially founded in 2016 and has now accumulated more than 40 million users. On average, each child listens to it for more than 70 minutes a day. Since its establishment, the "Uncle Kai" brand business model has undergone many changes. It is not only audio stories, but also involves children's content, children's education, and children's e-commerce.

Unlike hosts, singers, directors, etc. choose to enter education more in the art category in the quality education track.

In 2010, director Feng Xiaogang invested in the establishment of Zhuomei Education, which mainly provides drama stage education for children and teenagers aged 4-18. Zhuomei Education has campuses in Beijing and Chongqing, and has cooperated with public schools such as the Primary School Affiliated to Peking University, the Experimental Primary School of Beijing Normal University, and the Primary School Affiliated to the Chinese Academy of Agricultural Sciences in English drama courses.

In September 2020, director Jia Zhangke announced that his commercial film company Warm Current Culture will jointly launch the Warm Film-Nuan Liu-FFI film finance advanced training class with the Greater Vancouver Film Institute in October, launching the "Warm Current Education Plan" ". It mainly conducts medium and short-term training for the types of talents urgently needed by the Chinese film industry. Courses include film market and policy, film project evaluation, film financing and risk avoidance, film production, film promotion, etc.

In 2015, the "Niuban NEWBAND" APP, a Chinese online music education platform created by singer Hu Yanbin, was launched. However, "Niuban NEWBAND" is currently unavailable for download on the Apple Store.

In August 2016, Yuquan injected capital to establish Xueyinyue.com. According to public information, Xueyinyue.com is an online music education platform founded by Ren Wei and co-founded and invested by Yu Quan. It has launched Xueyinyue* shared classrooms and also provided a set of Xiaoyue robots or The cloud SaaS system integrated with enrollment, operations, finance, etc. presented by pad hardware provides teachers and students with a high-quality venue for learning and communication, while also helping teachers reduce cost, enrollment and management pressure.

On August 8, 2019, Gymboree Technology and Secret Music founded by Jay Chou and Zhan Yuhao launched the first classical music family enlightenment course. According to Weng Xiangjian, founder and CEO of Gymboree Technology at the time, compared with the 199 yuan/unit English children's song family enlightenment course launched by Gymboree Enlightenment in the past, the classical music enlightenment course jointly developed with Secret Music was launched at the original price. The price is 599 yuan/order, which is about twice as much as previous products.

"There is no separation between culture and sports." Sports stars also regard education as a blue ocean for investment. At the end of 2014, Huang Jianxiang teamed up with Bai Qiang and Dutch national team captain Sneijder to co-found the youth football service platform Dongba Sports. Its business includes event organization, training, venue/venue operation, etc.

Why are education companies founded by celebrities so popular? In fact, judging from the genes of celebrities’ extensive layout of quality education tracks, celebrities can become famous and their professional skills are high; at the same time, they are in the industry The experience of front-line work and accumulated resources can also help students, making them trusted by parents and students.

However, at any time, celebrity blessing cannot be a guarantee for the institution's effective and efficient teaching. Education is effect-oriented, and truly enabling students to learn and achieve success is the hard power and touchstone of an institution.