On September 1, a well-known brand officially announced Chen Kun as the new spokesperson and invited him to attend the press conference. On the day of the conference, Chen Kun appeared at the brand conference in a high-definition suit. At the scene, he also wanted to give the audience a blessing of Amway brand sales with his mobile phone, which shows his importance. Originally, the star and the brand officially announced cooperation and mutual benefit. However, such a popular actor as Chen Kun was scolded by netizens, who all said that they had lost their powder. This is very confusing. Is it so serious just to attend a brand launch?

So I'm not curious at all. I found out after careful understanding that the brand he endorsed this time turned out to be Samsung. This brand should be familiar to everyone. It is the most well-known mobile phone brand before Apple Fire, and it has been the first in global sales for many years. However, after some actions of Samsung occurred a few years ago, both word of mouth and sales volume fell to the bottom, and all the stars who had contact with him suffered a lot in their careers. So what did Samsung do wrong? Let all the stars involved with him come to no good end? Actually, there are two main reasons.

First of all, Samsung is a brand with a criminal record of insulting China. As early as 20 1 1, Samsung held a new product launch conference in China, but at the meeting, they actually released an incomplete map of China, erasing all the areas that originally belonged to China. At that time, I believed that everyone knew how sensitive this issue was. After the incident, almost all Samsung products were boycotted by Chinese people. After realizing the seriousness of the matter, the brand immediately chose to apologize to the public. Although it was a mistake, it deliberately avoided the problem of mislabeling China's territory, so China netizens naturally refused to buy such a sincere apology.

Secondly, the second point is the explosion time of the battery. 16 years, a Samsung mobile phone exploded for the first time, causing an uproar in China. Later, Samsung headquarters announced the recall of the mobile phone, but it happened that China was excluded. In addition, they started a conspiracy theory, saying that the explosion was caused by users' own testing, and vowed to sue the rumor mongers, which completely aroused the anger and dissatisfaction of consumers in China. Isn't this a naked throwing pot? So at that time, their way of dealing with it was to seriously hurt the feelings of consumers in China, but they didn't seem to learn a lesson, and then they made a lot of insulting remarks. Until 19, netizens found that there were still unclear definitions of countries and regions in Samsung Electronics' global official website, and they were deliberately targeted. However, China people are not vegetarians, and directly call for this brand to get out of the China market, so almost overnight, this Samsung has changed from a brand on the street to a garbage that China people can't avoid. Of course, there are very few stars willing to speak for them, and no one wants to become the public enemy of netizens all over the country for such a little endorsement fee.

But even Samsung, which became the target of public criticism, resolutely refused to withdraw from the China market. After all, who doesn't want to eat more of such a big cake? And thought that as long as we resolutely resisted and made them unprofitable in China, they could completely quit. Until 18, Samsung officially announced China spokesperson LAY. After learning this news, netizens exploded the pot again, and the incident of insulting China is still fresh in my memory. Therefore, as a China native, Lei was naturally resisted by netizens, and his reputation and image instantly fell to the bottom. But not long after, LAY suddenly said that after careful investigation, it was found that Samsung's unclear definition of countries and regions had seriously hurt the national feelings of China compatriots, so it announced that it had unilaterally terminated its contract with the brand. That's right! It is what China people should do to draw a clear line with problem brands.

But at that time, Samsung did not give up and found Vin, but it was also scolded by netizens because of its endorsement. So far, Chen Kun is the second person in China to accept the endorsement of insulting China. At this special moment, he naturally met with a lot of resistance and abuse. Although the acting is good, there has been no scandal in recent years, and the reputation of setting up charitable foundations and doing good deeds is also good. But this time, he clearly knew that he had worked with Samsung before, but he gave great benefits there. He wants to make more money through this endorsement. However, he seems to forget that the Internet has memories. In those days, things like insulting China and exposing photos made a lot of noise, so it is impossible to forget them so soon. Of course, it is impossible for Chen Kun and his team not to know. The only explanation is that they are crazy about money, which hurts the country's righteousness and national feelings. Even if he does a lot of good things, it can't make up for it.