Gree-Dong Mingzhu is the thinking path of most people. Few people know that Zhu Jianghong is behind Dong Mingzhu.

I am thinking a question: Is Zhu Jianghong, who has always adhered to the road of specialization, conservative or steady? Just like Zhou Houjian of Hisense

, although they are diversified, they are very cautious, and many people criticize them for being conservative. However, it turns out that the development of state-owned enterprises led by two conservative

state-owned entrepreneurs is good at present. Perhaps, be careful with the money of the state and shareholders and spend it responsibly, just as Zhu Jianghong said-they should be their own emotionally, but in fact they are state-owned. But to do this, there is no doubt that spiritual strength is needed.

Text:

Zhu Jianghong: The Secret of Turning Losses into Experts

Written by Wen Jie Zou Ling Photography: Zou Ling

Interview Notes (Chengdu, October 26th)

Gree-Dong Mingzhu is the thinking path of most people. Few people know that Dong Mingzhu is behind Zhu Jianghong

, and correspondingly, few people know that Gree Air Conditioning, a good representative in the securities market, was only two state-owned enterprises with poor

business conditions more than 1 years ago, and their employees were distracted. They were more willing to go to

to resell small commodities than to work in factories. It was Zhu Jianghong who changed all this. He took technology research and development as the guide, and brought Guanxiong Plastic < P > Rubber Industry Company and Haili Air Conditioner Factory out of the quagmire of losses. In 1992, the two factories merged to form Gree Electric Co., Ltd., and Zhu Jianghong was appointed as the general manager. At the beginning of its establishment, there was only one

assembly line of air conditioning units in Gree Electric, which was more than 1 years behind, with an annual output of only 2, units. But now Gree has more than 2 production lines with an annual output of 2.5 million units, making it a famous large-scale air conditioning manufacturer at home and abroad with the largest unit yield in the world.

This is Zhu Jianghong's pride, as he used to say-being worthy of his conscience and his employees. As for whether

is familiar to the public or liked by leaders, it really has nothing to do with him. Therefore, it is possible for me to discuss the phenomenon of "59

years old" with him, and even mentioned the names of Chu Shijian, Li Jingwei and others, all of whom are representatives of state-owned assets managers who are in danger of losing their jobs in the late days. Gree's staff told me afterwards that his palms were all sweaty. In fact, I also knew that this was a risky topic, but Zhu Jianghong was smiling. What's more, he didn't play tricks, and I could feel his sincerity and practical difficulties in talking about this topic from his fluent expression.

I have great respect for Zhu Jianghong. Originally, I have a respect for professional and technical personnel and think they are pragmatic < P >, so when I read my resume, I found that Zhu Jianghong actually owned more than 16 patented technologies at the same time during his 1 years as the boss of Gree < P >, and I have already admired him a little. After talking face to face, I appreciate his life even more-rigor and indifference can exist harmoniously in one person, but you can't < P >.

Some people describe Zhu Jianghong as an underwater vortex, which I think is correct. On the surface, he is a very easy person to get along with. The staff of Sichuan Gree said that it is always the easiest thing to receive Zhu, and he will live wherever you arrange. He is not picky at all. At best, he will say, "What a waste!" My conversation with him also lasted from 2 minutes arranged in advance to 9 minutes, and many people were waiting outside. Looking at his amiable face, I asked that your employees must not be afraid of you, and his answer

was "yes". But I guess I must be afraid of his "general manager's 12 bans."

After the interview, until now, I have been thinking about a question: Is Zhu

Jiang Hong conservative or steady? Just like Zhou Houjian of Hisense, although they are diversified, they are cautious. Many people criticize

that they are conservative, but it turns out that the state-owned enterprises led by two conservative state-owned entrepreneurs are developing well at present

. Perhaps, use the money of the state and shareholders carefully and spend it responsibly, as Zhu Jianghong said-emotionally

they are their own, in fact, they are state-owned, and this one is really a state-owned enterprise. However, to achieve this

, there is no doubt that spiritual strength is needed.

Zhu Jianghong's resume

Born in Zhuhai in November p>1945.

In p>197, he graduated from the Mechanical Department of South China Institute of Technology and was assigned to Guangxi Baise Mining Machinery Factory, and later served as the factory director.

in p>1988, I returned to my hometown of Zhuhai, and successively served as the general manager of Guanxiong Plastic Industry Company and the director of Zhuhai Air Conditioner Factory.

in p>1992, Gree Electric company was established and became the general manager. Transform a small factory with an annual output of 2,

air conditioners from an assembly line with backward technology for 1 years into an industry giant with an annual output of 2.5 million units.

He is currently the chairman of Gree Electric Company.

Interview

On: Zhu Jianghong and Gree

(1) Turning losses into experts: The key is the problem of people

As long as you do anything with your heart, do it in a down-to-earth manner and try your best to do it well, I think you will

do it well.

reporter (hereinafter referred to as reporter): Mr. Zhu, after reading your resume, I found that you are an expert in turning losses.

Zhu Jianghong (hereinafter referred to as Zhu): I can't talk about experience, but I always think that there are no loss-making industries, only loss-making enterprises

. Why are you losing money? If you say that your general industry is dying, or that your product has been eliminated, you can't do it no matter how well you do it. It's not necessarily a matter of personal ability or responsibility. When your industry is good, why

others can do it, but you can't? The key is the problem of people, so generally speaking, as long as we do anything with our heart, do it in a down-to-earth manner and try our best to do it well, I think we will certainly do it well.

Reporter: What we see now is that the two factories in Gree's predecessor were all worked by you at a loss, among which,

Are there any unique skills?

Zhu: management, first of all, is the management of people, and then the management of things. First of all, you should inspire people, because people

are distracted and have no interest in enterprises. Without confidence, they can't do their work best. When I was

, the people in that factory were really distracted, and the employees didn't get much money for working in the factory, that is, one or two hundred dollars, and

there was no task, so he might as well go outside and pour some small commodities, and earn more than 5 yuan a month, so I

must win people's hearts first. You are an employee of the enterprise, so you must do everything possible. Then everyone is responsible for the quality of the enterprise, so we must be strict in discipline, and we are not allowed to go out and resell small < P > commodities. You must go to work and do your own work honestly. Some leaders may not grasp < P > hard enough in discipline, so you can go if you want, and you won't take my own money anyway.

reporter: this seems to be a common problem in the process of state-owned enterprise reform.

Zhu: Can the reform of state-owned enterprises be improved? Can state-owned enterprises run well? This problem is also very realistic

. I think state-owned enterprises have their advantages. At the very least, compared with private enterprises, the support from banks to the government will definitely be more

biased towards state-owned enterprises. It should be supported and cared by many departments in society, including city leaders, leaders of various departments and so on, because it is a state-owned enterprise. Second, its talents still have the advantage of < P > at first. Many graduates are willing to work in state-owned enterprises rather than private bosses, because state-owned enterprises have iron rice bowls and retirement security. With funds, banks will definitely tilt a little. It should be said that state-owned enterprises have advantages.

but why can't state-owned enterprises do it well? The key issue is ideology. Although you are the boss here

, you don't own shares, but you are also paid. You can do it easily, but you can also do it conscientiously. Then

In this case, if you, as the boss, can change your mind-although this enterprise is not mine,

the state entrusts me to run it here, I will realize my personal value and get everyone's recognition and gain it. Only in this way can you manage the assets of the country as your own assets. You spend

the money of the country, but you should spend it as your own.

reporter: do you feel pressured to make such a reform? Worried about failure?

Zhu: I'm also worried, and I'm also accused. Because you have offended some people's interests, some enterprises

tend to shrink as soon as they encounter this problem, but I have this temper. If I'm wrong, I'll push back

, and maybe we'll have a quarrel. I think it is necessary to do so before my enterprise can develop. In the end, my effect is

here. I provide a lot of tax revenue every year to solve the employment problem. The popularity of enterprises is also a contribution to the local area, and at the same time

it has a radiation effect. My raw materials and spare parts can drive a large number of enterprises, so everyone has to admit it. I

am like this. As long as you are willing to do it for me, I will do it seriously. I must first live up to my conscience and my employees.

(2) Absolute decentralization: The more you decentralize, the greater the pressure on him.

If you don't decentralize, he will have no pressure. Anyway, the responsibility for the mistake is also with you. The more you trust him, the more he can exert his subjective initiative.

Reporter: Now when Gree is mentioned in the society, Ms. Dong Mingzhu will be thought of. When I read her book Chess in the World,

I found a reason. You are a person who is willing to give up power, so Ms. Dong can be independent.

Zhu: I'm not just delegating power to her. As the head of a big enterprise, if you don't delegate power, it's absolutely not good. If a small enterprise with more than 1 people, there is no need to decentralize, and I can even avoid the vice president, which is more than enough to pay back all the management < P >. However, when the enterprise grows up, you don't know most of the employees. There are more than a dozen branches below, so it is necessary to have

vice presidents who are responsible for everything. If they don't take responsibility, they ask for instructions and report everything, then the enterprise will definitely collapse.

But decentralization doesn't mean that you don't care about anything. You should also keep your eyes open and listen to all directions to see which line and which

system have changed. But you have to

delegate, so that he can do his best. If you don't let go, he won't dare to decide anything, and in the end, he will drag the leader down. We are human beings, and we can't do everything. Even if we do, we don't have that much energy. Like Mr. Dong, I

absolutely let her do it. The only thing that reminds her is that you, as the sales manager, receive so many customers and talk

a lot every day. If you promise something that others want to cash, you must do it. Even if the enterprise suffers a little loss, you must

cash it. The only thing I told her was this sentence, and let her do everything else. I think the more you delegate, the greater the pressure on him. If you don't delegate, he won't have any pressure. Anyway, you are also responsible for the mistakes. The more you trust him, the more he can exert his

subjective initiative.

Reporter: But many bosses are unwilling to delegate power, especially for bosses of some state-owned enterprises, power is interests.

Zhu: I am a human right and financial power, including the right to purchase materials. For example, I have to pay 5 million yuan for purchasing steel plates used in production, and I still have to pay if I sign, so I can't default. Then why do I have to pay 5 million yuan?

signature is responsible, so I just object that some people are not responsible for the power they have. I think

as much power as you have, you should be responsible accordingly. They are unified. Since you have made the final decision, you should be responsible for the correctness of the decision.

reporter: I heard that Dong Mingzhu, the current boss of Gree, is your deliberately trained successor?

Zhu: It's not intentional. It should be said that the head of every department has the possibility of becoming a general manager, depending on who can

gain greater trust and support from employees, which is also recognized by everyone through opinion polls. I just provided her with a

stage and opportunity. Indeed, she was controversial when she came up. Her biggest problem was that her mouth was unforgiving. (Laughter < P >) In that case, some vice presidents found it difficult to deal with her. In fact, after careful analysis, why didn't she forgive others? It's completely

that you don't do a good job and give you bold advice, while some people have to put it mildly. If she is straightforward

, others may not accept it. However, from another perspective, this is just her advantage. If everyone sees problems, it won't work. To be an enterprise, we must be honest, one is one, the other is two, and we can't tell lies or empty words. Only in this way can we do our best.

reporter: But because of Ms. Dong's sharp edge, even outsiders guess that this has put a lot of pressure on you, forcing you to give up the position of

general manager?

Zhu: That's not what I mean. For me, I also hope someone will take over. Being the general manager is very hard.

If someone takes my place, that's something I can't wait for. Now that many things are left to her, it's a little easier for me here. At least you should go to the boss first, and she can block it. (Laughter)

(3) The 59-year-old phenomenon of state-owned enterprises: You must put your mind right

But you must think about who gave you this stage and who gave you all the conditions and factors, and it is not entirely your credit that these

enterprises can do well, there are still many people working, so you must put your mind right,

Otherwise, it will be easy to get out.

Reporter: In recent years, the leaders of state-owned enterprises have also had some problems, especially the "59-year-old phenomenon". Because they are about to

retire and lose their power, they will be out of balance and do things that will endanger their lives. You are also 57 years old this year. I wonder what you think of the "59-year-old phenomenon"?

Zhu: Indeed, the "59-year-old mentality" is relatively common in our country. I think that as a leader of a

state-owned enterprise, we must correct our mentality and don't attribute the success of this enterprise entirely to our own

hard work and efforts. Of course, it is inseparable from your efforts, and it is also very important, but you have to think about who gave you this dance

platform, who gave you all the conditions and factors, and it is not entirely your

credit for the success of this enterprise, but also the labor of many people.