Many product lines are deeply rooted in people's hearts, occupying almost all the markets of basketball sporting goods market.
And adidas, an old sports brand from Germany,
It has declined slightly and has been surpassed by the new American brand Andema in the basketball market. The rapid development of rookie UA makes it impossible for Nike to despise Adidas, which has a very limited market share.
Generally speaking, it's quite stressful.
In the eyes of young people, the classic three bars have been equated with sports and leisure, and with the NBA where superstars gather.
The stadium is no longer important. It seems that the fierce fighting and dramatic situation in the stadium are all Nike's world.
Back to 2003 12 years ago, Adidas was in the NBA.
Sneakers are superstars in rising McGrady and Kobe Bryant.
The history book of sneakers has written a new chapter, and their basketball shoes are also the focus of many fans. Lebron james, who graduated from high school, is also under the control of this German brand. By sponsoring the complete equipment of St. Mary's High School in Saint Vincent SVSM, James, the brightest superstar in the future of the league, put on Adidas.
Boots, and have the opportunity to sign with him first.
McGrady's brilliance made Adidas rich, but injuries made the second half of his career gloomy. After Kobe left, Adidas lost weight in the endorsement of superstars. After a year of wearing shoes, Heiman signed a five-year contract with Nike for $45 million. The first contract with Adidas was 1000 for five years.
Ten thousand dollars.
You can't help asking why lebron james, one of the most dominant players in the league, didn't sign a contract with Adidas at that time, but gave this great opportunity to others, which not only opened the curtain of Nike's glorious decade, but also made Adidas enter the quagmire of continuous decline.
Nike Air Zoom Generation is the first signature boot designed by Nike for James, LeBron wrote.
For the first time in the history of boots, in the North American market of 20 14, LeBron's signature boots earned $340 million, an increase of 13% compared with $300 million of13. James Tang
The first contract signed by Nike lasted for 7 years and was worth 9000 yuan.
Ten thousand yuan, this is a win-win business. For the brand, it is not only the glistening money, but also the dominance of James on the court has been transformed into the dominance of the brand in the sporting goods market. For this 10.
The rapid growth in 2000 and the continuous breakthrough in the following year 10 laid a solid market foundation. James won the championship twice in a row, and 12 signature boots with distinctive personality became lebron james.
As an inseparable part of personal image, Nike's skillful commercial market operation is indispensable.
Back to James' high school, SVSM.
Excellent results in high school made James the focus of many brands, Adidas.
Going to the moon first is a great advantage, so I arranged a meeting with James' family in advance to sign this dominant future sports superstar. At the same time, the brand also designed the signature sports shoes prototype and individual for him.
Logo, it seems that everything is step by step, and you can get it if you push the boat.
I have to mention an important person here, Sonny Vaccaro.
Sonny Vaccaro. Vacaro played the role of "scout" in the field of sneakers, specializing in selecting outstanding talents from school teams to sports brands. Vaccaro suggested that Nike boss phil knight set up a scouting system for high school students, but it was flatly rejected. After he switched from Nike to Adidas, he created the result of signing Kobe Bryant. Later, Kobe was dissatisfied with the contract offer that was much lower than McGrady. When he left Adidas, Vacaro also switched to Reebok.
Under its flag.
In the process of signing James, it happened that this Sony Vacaro brought the two sides together. Adidas authorized Vaccaro to have the signing right of 1 billion dollars, which he felt was unique.
10 billion dollars should be fully invested in this first-class rookie. LeBron James, a high school student, is definitely worth the contract!
The James family meeting held in the villa seems to be going well, and the preparatory work and communication between the two sides are in place. Just as the contract was signed, something happened that surprised Vacaro and everyone present. The amount in the contract is inconsistent with the previous agreement.
65.438 billion dollars, but less than one tenth of 7 million dollars, plus the upper limit of 654.38+ 0000 dollars.
A reward of ten thousand dollars.
In a later interview, Cavaroz said, "This is the stupidest bargaining I have ever seen, for such an important and valuable asset. And this asset is a basketball player who is about to enter a formal career. "
Everyone knows what happened afterwards. On May 23, 2003, Nike signed James with a contract of nearly 100 million yuan, and 40 days later signed Kobe, who had been wearing shoes for one year. Kirby was arrested by Adidas a year ago.
Business agreement, you can't sign other brands within one year. A new era was born.
Losing James is not the first time Adidas has missed a good opportunity. The reason for denying Michael Jordan is MJ.
Too short, which is ridiculous now, has led to a cruel reality, and at the same time, it has created two commercial superstars, the first and second overlord in the sports shoes market.
Adidas was short-sighted and lost James J.S.Wong just for 1 billion dollars. What do you deserve?