Program of activities planned by Shuang11i. Preface
After market research and statistics and years of retail experience in specialty stores, most of us are customers who have just bought a house or newly renovated it. However, at present, the general retail stores in Zhida account for less than 10% of the market, and there are still many potential consumers who have never been to Zhida home furnishing fabric shop. Therefore, this promotion is aimed at consumers who have just bought a house, attracting them to the store with exquisite gifts, and then enhancing their desire to buy with the "value package", and finally the transaction is successful.
Second, the time of the incident:
20xx165438+1October1-20xx165438+1October 20th.
Third, the purpose of the promotion activities:
1, so that consumers can quickly understand and contact Zhida Home Cloth Store.
2. Improve the sales performance of Zhida Home Store.
3. Enhance the popularity and reputation of Zhida household fabric brand.
4. Promote the brand core value of "home-based care experts".
Fourth, the theme of the event:
xxx
V. Promotion objectives:
1. Target market targeted by the activity: new real estate, wedding photo studio.
2. The main target of promotion: the house being renovated, the new house that just got the key, the newly married house, and the old customers who often introduce new customers.
Six, promotional activities steps:
1. The exclusive store distributes leaflets and coupons to new owners.
2. The owner of the new building will get a beautiful gift free of charge in the monopoly with the coupon and any owner's certification documents.
3, the owner to fill in a data file table.
After completion, the salesperson will introduce the general situation and products of this store.
VII. Contents of promotional leaflets.
1. With the voucher, you can get a set of "personalized coffee utensils" from the local Zhida Home Furnishing Store 138 yuan for free.
Tip: Please show a copy of the purchase contract of the property when you collect it. (Time: 20xx May1~ September 3 1)
2. Customers can enjoy a 15% discount with the promotional leaflet or service passbook of Zhida Home Furnishing Fabric, except for special products.
Note: The' exclusive stores' participating in the promotion activities must require the customers who receive the gifts to fill out the questionnaire and send it back to the company. Thanks for your support.
Double 1 1 Planned Activity Plan II Activity Background: 1 1 month1day is an alternative festival for young people. Because there are four "ones" in the date of this day, this day is designated as "Singles Day".
Singles' Day is neither a local festival nor a foreign festival. It was born in Nanjing universities in the early 1990s and is one of the representative products of campus fun culture. As a group of students bid farewell to the campus, the atmosphere of "Singles Day" has gradually spread to the society in the past two years. Love Song of Singles will become a popular song on this day. Singles' Day, using this song to sing "Find a beloved, a beloved, bid farewell to singles" is actually a declaration of love for young people. The lively gathering of Singles Day is a popular form of celebration for urban youth. However, many students, especially college students, were drunk and unconscious alone that night. The reason has to make us think deeply.
Objective: On this special day, we get together to discuss the advantages and disadvantages of college students' love, whether it is compulsory or optional in college, and how to get there. How to deal with the relationship between boys and girls? After the activity, I hope everyone can gain something and have a deeper understanding of the problem of making friends. Don't be blind and don't miss the beautiful love.
Activity time: 7: 00-9: 00 pm on 20xx 1 65438+1October1.
Activities:
First, the host gave a welcome speech to the guests. At the same time, it points out the purpose of this activity and explains the origin of "Singles Day".
Second, collectively watch electronic love stories to set off the atmosphere.
Third, the class committee made an opening speech and the seminar officially started.
Fourth, students and teachers began to express their opinions together, talking about their views on college students' love and some personal experiences.
Five, small games, small program performance.
Sixth, the tutor tells you some original opinions.
Seventh, to sum up, the party ended successfully.
Preparatory work:
First, classroom application and layout. (Life Committee is responsible)
Second, guest invitation. (The Learning Committee is responsible)
Third, the host of the event (responsible for the sports Committee)
IV. Mobilization of the atmosphere at the event site (the organizing committee is responsible)
Verb (verb's abbreviation) Program performance during the activity (the Art Committee is responsible)
Propaganda before, during and after intransitive verb activities (the propaganda Committee is responsible)
Seven. Overall planning and detailed discussion (responsible for the Communist Youth League Secretary)
Eight, the overall grasp of the activities (monitor is responsible for)
Double 1 1 Planned Activity Plan III Activity Time:
20xx 165438+ 10/month1/day.
Location:
Xx beauty salon
Active object:
All new and old single female customers
Activity purpose:
It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.
Activity promotion:
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First, the publicity information about this activity was published on the beauty salon website, official Weibo and forum. Publish the activity content on the internet about two weeks in advance.
2. During the event, leaflets and coupons will be distributed in crowded places, streets and main commercial roads, preferably combined with WeChat marketing.
3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.
Activity content:
1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.
2. Non-member customers can enjoy 20% discount or 20% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.
Precautions:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
3. Many beauty salons don't have QR codes. If they do this, the effect will be maximized by combining the QR code to promote this activity. By pushing pictures and texts through WeChat, more customers will participate in the video Singles Day event.
As an offline physical shopping mall, we need to grasp the concept of "Double 1 1 Shopping Carnival". When the temperature drops, 1 1. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting the characteristics of physical stores.
I. Theme: Double 1 1 Armageddon-Eastcom opens China Shopping Festival!
2. Activity time: 1 65438+1October 8th (Saturday)-165438+1October/day (Tuesday) * * 4 days.
3. Gift-giving place: next to Breguet Home Textiles on the third floor.
III. Contents of activities
Eastcom 165438+ 10/01unprecedented. It strikes hard and declares war on e-commerce, which is more favorable than online shopping!
1, breaking news: 10 yuan cash gift certificate is here, let's see if you can grab it!
Voucher collection method:
(1) Obtained by "double 1 1" SMS;
② Pay attention to the official WeChat of "Jiangxi Dongxin Department Store" and reply "1" to get the electronic coupon, and get the paper gift certificate with the electronic coupon;
3 directly use VIP card to get it; Each ticket collection method is limited to 2 tickets per person;
Gift certificates can only be used in Eastcom Department Store 1-3F, excluding gold jewelry, watches and glasses, special prices, rental counters and express counters;
Gift certificates are not allowed to be used across counters. There is more than one coupon at 100, more than two coupons at 200, and two coupons for a single item.
The gift certificate is used once, without change or cash, and is collected by the cashier at the cashier's desk;
The counter that should be marked with "receiving coupons" or "not receiving coupons";
Collection time:165438+1October 4th to165438+1October1. Use time: 165438+10.8 to 65438+10.0/65438.
Place to collect coupons: the main service desk on the first floor of Eastcom Department Store.
2, against the double eleven, shopping to the end.
During the activity, all 500 yuan cash paid for shopping at Eastcom 1-3F can be exchanged for multi-level gifts. The receipt can be accumulated in full on the same day and invalid on the next day. A receipt cannot be divided into zero. Gifts are subject to the real thing, and the quantity is limited. Does not involve gold jewelry, watches and glasses, rental counters, special prices, special express counters.
Fourth, gift setting.
Send coupons above1.xx.
2. Send food stamps after 2.xx.
3. Send exquisite small gifts over xx.
Program of activities planned by Shuang 1 1 5 I. Theme name:
"Double 1 1" cocktail of seven-color city-states and reader meeting of columnist Mr. Wang Wei
Second, the time and place:
XX year165438+1October1day 19: 00-23: 00.
The sales hall and swimming pool coast of the seven-color city-state of Xianglong, a new city and a small town.
Third, the highlights of the event:
1, Guangzhou Daily Qingyuan community calendar flower season figures gathered for the first time.
2. Wang Wei, columnist of Guangzhou Daily Qingyuan Community's Sex Lover, met with readers for the first time, and was a national registered psychological counselor.
3. Qingyuan's first swimming pool reception
4, XX Singles Day, the city's elite men and women blind date rally.
5. Seven-color polis elite real estate expert forum
6. Guangzhou Daily Qingyuan Community First Reader Meeting
Fourth, the venue arrangement
Communication and interaction are arranged in the sales department.
Single parties and cocktail parties are arranged in the pool.
Verb (abbreviation of verb) activity flow:
Sales center activity site (time depends on the attendance of guests)
19: 00-20: 00 Welcome to soft drink time (QR code printed and pasted)
The opening time at 20: 00 is presided over by Yang Meng.
20: 00-20: 10 Flower viewing time in Qingyuan Community of Guangzhou Daily
20: 10-20: 20 Wang Wei opens it.
20: 20-20: 30 Emotional Dialogue between Men and Women-Guests Wang Wei and Cao Jing (tentative) (Moderator: Guo Yan is recommended)
20: 30-20: 45 Emotional Topics of Mature Men-Guest Wang Lin
20: 45-20: 55 Good House, Good Man-Guest King (tentative) (Moderator:)
20: 55-2 1: 00 emotional interaction Wang Wei's psychological problems
21:00-21:10 Dialogue on how urban elites choose suitable apartments: Wang Jiangyan (Moderator:)
21:10-21:15 Emotional confrontation Wang Wei vs figures in the flower season and men and women on the scene.
2 1: 15 Wang Wei's signature activity (signature can be obtained through portfolio) swimming pool and community
2 1: 00-23: 00 During the reception, arrange a barbecue pit and some food, and invite the band to play live music and help with small performances.