The biggest feature and requirement of virtual gifts is to have personality. How to have personality? Ou Shenping believes that identity and personal meaning are personality. Relying on graphic image and voice processing technology, a series of personalized virtual gift products can be developed to gradually guide users' consumption.

On the road of personalization, DIY is essential. Users can use images, words, etc. Make your own virtual gifts according to your own needs. For example, users in the Tagg era can write their own signatures and blessings on ordinary virtual flowers, thus making unique gifts. Especially during the period of Chinese Valentine's Day, Tencent bought this kind of "flower writing" from the era of Tage, a branch of 2 yuan. In just a few hours of trial sale, more than 4000 flowers were sold. It can be seen that personalization can change the virtual gift of SNS website from free mode to charging mode.