First of all, in my opinion, Nike and Adidas designers are really careful when designing shoes and clothes. "Enduring Air Force 1" was originally used as basketball shoes in the NBA, but because of its round and full shape, it was just suitable for wide-mouth pants and black hip-hop style in the 1980s, leading the trend from the basketball court. The most famous shoes of Adidas, Stan Smith, are the same as the superstars in the 1980s. These two pairs of shoes were early tennis shoes and basketball shoes, and their slim multifunctional shoes were also favored by American trendsetters at that time. They became shoes for many black singers and famous bands.

Secondly, I think the business strategies and brand positioning of Nike and Adidas have changed very timely. In 1980s and 1990s, Nike and Adidas classified their products according to professional sports and leisure sports, and set up sub-brands or sub-brands to promote them. For example, Nike Air Jordan, Nike 360, Nike SB, Adidas clover and later Neo, including some small domestic brands, are actually international brands. Ghost burial tiger and ASIC are two clear product positioning of tiger pounce, which can easily let consumers know the target group and purpose of the product, which is exactly what many domestic sports brands lack.

Third, the product marketing of Nike and Adidas completely turned some original sports shoes into fashion products. By signing an endorsement contract with fashionistas, cooperating with fashion shops, brands and even film and television dramas to launch joint-name models, and launching distinctive shoes for different countries (such as AF 1, China Zodiac Commemorative Model of Flying Jordan), large-scale advertisements and online reports in print and media have greatly expanded the popularity of brands and shoes, which is also a mode of marketing.

Finally, back to the product itself, the product quality of Nike and Adidas in recent years is still the conscience of the industry (the quality of these years is really not good), which can guarantee that they will be worn for many years and will become classic styles for a long time.