Clover is a famous fashion brand in Korea. Its symbol is that there is a straw handle under four blades of grass.
Stan Smith
Stan Smith is the first pair of signature sports shoes in history, which was specially designed by Adidas for a man named Stan Smith. The name of this pair of shoes is also Stan Smith. This pair of shoes was designed in the 1960s, and it is the best-selling pair of Adidas products so far, with a total of more than 30 million pairs, which basically catches fire every 10, just like the last adiColor with a special style. On the market, Stan Smith's shoes, like another SS series, namely the superstar series, have survived with their simple appearance and classic design. There is no denying that Air Force 1 is as classic, except that Air Force 1 was born in 1982. This pair of shoes was born nearly 20 years earlier than the Air Force 1, with old qualifications and more accumulation.
This pair of shoes was originally designed in 1963. Originally, it was not called Stan Smith, because these shoes were originally designed for a famous French tennis player named "Robert Harriet" at the Davis Cup in France at that time. This kind of shoes were not very special at that time, but were sold as ordinary shoes. However, it is said that a very important person once bought this pair of shoes. This man's name is Robert Louis Dreyfus. He is a Frenchman and he likes them very much. This man later became the head of Adidas, and it was he who bought Adidas in the early 1990s and saved Adidas from the darkness in the early 1990s. However, signing Stan Smith really has nothing to do with him.
Mr Adolf Dassler, the founder of Adidas, has five children, including a boy and four girls. Adi Dassler grew up, and his son Horst Dassler began to take charge of part of Adidas' business. Why is it part of it? This involves some factional struggles within Adidas in those days, which is not obvious. At that time, Stan Smith was also an excellent tennis player in the American Davis Cup. With his own performance, he quickly conquered Horst, the son of old Dassler. So Horst wanted to sign a contract with him and immediately found Steinsmith's agent, but the agent said that Mr. S and converse were interested in signing a contract, and said: You can't afford to sign him at all. This in turn inspired Horst Dassler's desire to fight. He has been looking for an opportunity to sign a contract with Smith. Finally, Mr. Smith's contract can be finalized by public bidding. Before the public bidding, Mr. Smith himself said: I don't care what kind of contract it is, because I need money. I care more about having a production line where shoes are named after me. Horst agreed at once, and besides the formal sponsorship fee, 5% of the profits of this pair of shoes after five years will be given to Mr. Stan Smith. For other styles derived from this pair of shoes, Stan Smith will charge 3% of the annual profit of 10, and Mr. Smith will earn 10 to 20 million dollars alone. Think about it, it happened in the sixties and seventies. I could earn so much money at that time. What terrible capital support did Adidas need at that time? Of course, Adidas also made a lot of money through these shoes.
Coincidentally, according to the data, the total sales of this pair of shoes may be more than the total sales of all styles of shoes of other sporting goods companies, but Mr. Smith has never won any prize since 197 1, and many players in the same period are not necessarily worse than him, but his name will always be remembered because of this pair of shoes. I believe that after many years, the Air Jordan series will also make Jordan a symbol, not just a name.
This signing mode with Mr. Smith has influenced the change of the sponsorship mode of the whole sports equipment industry. Until today, no matter which company, the highest realm of signing stars is to copy this model of "signing agents and distributing profits in proportion". Therefore, the significance of Stan Smith's shoes is by no means comparable to ordinary shoes.
Speaking of shoes, many brands have similar styles. Puma and nike are simple uppers with small holes on the side, which are very low-key. At first glance, you can't tell what brand it is. Hiroshi Fujiwara once put a pair of Nike tennis classics on his blog, which is actually the shape of Stan Smith. He wore those shoes when he came to Beijing. I happened to ask him casually why he likes this pair of shoes, and he simply replied: Because it is very simple.