Marketing planning scheme of shoe store opening activities. When the shoe store just opened, we should do some promotional activities to attract customers. At this time, you can make an event marketing plan. Next, I will take you to know more about the marketing planning scheme of shoe store opening activities.
Marketing planning scheme for shoe store opening 1 To successfully open a shoe store for promotion, it is best to make detailed plans in advance. Those successful promotional activities are carried out step by step in an orderly way, with clear goals and plans, so that promotional activities can be carried out in an orderly way and achieve the expected results.
1, accurate positioning and clear theme. You have to understand whether the promotion of your shoe store is to convey the brand image to consumers or to sell in reality.
2. Determine the best promotion scheme. In addition to careful planning and personnel arrangement in advance, there must be a good plan to infiltrate the purpose and theme of the activity into everyone's heart, fully mobilize their enthusiasm, and train the promoters in detailed promotion plans and details.
Communicate the detailed promotion plan to the promotion personnel, define the division of labor, and avoid being in a hurry; Secondly, in order to stimulate their sales passion, we can put forward the strategy of material incentive appropriately.
3, determine the time, shoe store promotion time should be sooner rather than later. It's best to be three days ahead of your opponent so as not to be preempted by his opponent. No matter how good the plan is, we should seize the opportunity. At the same time, we should do a good job of publicity in advance. It is not enough to attract passengers only during the promotion period. You need to let consumers know the specific promotion time and attractive promotion methods in advance, and it is best to send some leaflets and the like in advance.
4. Create a good scene atmosphere. For example, popular posters should be brilliant, and store music should be just right to stimulate customers' desire to buy. At the same time, put the promoted goods in the most conspicuous place so that customers can see them as soon as they enter the store.
5. Make appropriate sales targets and incentive plans. Generally speaking, successful and orderly promotion depends on the efforts of sales staff, so we should fully mobilize their enthusiasm.
6. To control the promotion cost, it is necessary to "tailor-made" in order to have a good effect. Cost control is very important. Don't wait until the promotion is over, only to find that the income is not enough when summing up. Isn't it obvious to lose money?
7. Make an evaluation summary to accumulate experience for the next promotion. Shoe store promotion write a promotion summary from the following aspects:
(1) Promote topic matching. Whether the promotion theme is aimed at the whole promotion activity; What is the content and method of promotion? Whether the advertising language is novel, attractive and simple; Whether the promotion theme captures the needs of customers and the selling points of the market.
(2) The gap between creativity and target sales. Whether the promotion idea deviates from the expected target sales volume; The idea is good, but whether it conforms to the theme and the whole content of promotion; Is creativity too plain, orthodox and outdated, lacking creativity, imagination and attraction?
(3) Whether the selection of promotional products is correct. Can promotional products reflect the operating characteristics of supermarkets? Have you chosen the goods that consumers really need? Whether it can increase practical benefits for consumers; Can you help supermarkets or suppliers deal with the backlog of goods? Whether the sales and gross profit of promotional goods are consistent with the expected goals.
In short, the promotion of shoe stores is a complete process. It is more convenient and practical to present the promotion purpose, promotion method, promotion publicity, promotion implementation and promotion summary step by step before promotion.
Marketing planning scheme of shoe store opening activities II. Marketing environment analysis
Xx store is newly opened, and the sales climax is to plan personalized advertising language and promotion in the new year to achieve ideal performance.
Second, various publicity channels.
1, my own, patting the shoe store
2.QQ signature
3.QQ diary
4.QQ is meager
5.QQ message board
6, QQ group news
7.Renren.com
8. Baidu Post Bar Promotion
9. Youku Promotion
10, Tianya Community
1 1, promoted by Sina
12, promotion in Kaixin.com
13, soso promotion
Third, advertising language.
Women are like clothes, and shoes are more like "women". Take them home quickly ~ ~ ~ ~ ~
Xx adheres to the concept of always being true to yourself and being responsible to consumers. Therefore, evaluate every employee with the strictest standards, conduct a comprehensive inspection every day, and never deliver flawless goods to consumers. Have a professional team, responsible for the formulation of tasks and the implementation of programs that satisfy you. xx's goal is to raise the price of the most cost-effective shoes for consumers and even the whole world, so it will keep forging ahead. Because of you, so insist, insist on full service! Because of me, I feel at ease and enjoy the fun of "shooting"!