First, choose a platform

My content mainly takes clothing live broadcast as an example. You can use it as a reference for other categories. Before starting a live broadcast, it is very important to choose a platform. From the current point of view, I think if you choose a good platform, you will spend half the energy. The importance of choosing a platform that suits you accounts for 50% of the matter of live streaming.

Now is an era when traffic is king. Every business is competing for traffic. I contacted someone when I was doing live broadcasts. I started working as an inke in 2016, with annual sales of more than 10 million and a net profit of 26%. Singing, not dancing, just selling goods.

Currently, the mainstream platforms for live streaming can choose Taobao, Kuaishou, Xigua Video, and Douyin. These are the platforms that I know a lot about. Different platforms have different operating ideas and user groups, so download these software and play with them before doing it.

Second, find the source of goods

It is difficult to make a meal without rice. If you want to bring goods live, solving the problem of goods is the fundamental problem. Those who make clothing have clothing supply chains, and those who make cosmetics have beauty supply chains, both at home and abroad.

So before doing it, first check the resources around you to see if there is a suitable supply. If not, take action. As for the supply of goods, I would like to remind you that my experience in the clothing industry for seven or eight years is this: Don’t be in a hurry to stock up on goods. Many people are exhausted from making clothing, making no money, and are crushed to death by inventory. Clothes are like this. They are extremely expensive to buy and difficult to keep in stock.

It is best not to stock up on goods yourself when starting from scratch, but rather to sell other people's goods at a lower profit. When looking for sources of clothing, you can first look at the markets around you. At present, e-commerce is developed in Hangzhou. The Taobao Live ecosystem has created a large number of live broadcast bases. These places do not require you to stock up on goods, but provide free venues and help them sell directly. Just the goods. Broadcast

Third, live broadcast equipment

Different platforms choose different equipment and have different requirements for equipment. Taobao Live can be broadcast on mobile phones or computers, but most of them have become popular on computers. Moreover, the computer configuration requirements are relatively high. You can send me a private message for the specific configuration. Kuaishou and Xigua Video still focus on mobile phones. Try to choose mobile phones with high configuration and clear cameras.

In addition to mobile phone equipment, another important equipment is lighting. Live broadcast has relatively high requirements on lighting in the live broadcast room. For indoor light switch arrangement, it is important to choose a relatively large top light, and then a front ring light. The sound part is usually provided by the device itself, and sound cards are rarely used. Half of the singing anchors will use sound cards.

Fourth, account activation

After preparing the basic things for launching a live broadcast, you need to have a live broadcast account. The live broadcast function requires additional activation, especially the ability to bring goods. Taobao will be divided into details. Store live broadcasts and expert live broadcasts are distinguished, and they involve mcn organizations and the like. So if you want to start broadcasting on Taobao, you need to have a store with diamond or above, or contact an organization to activate live broadcast permissions.

If it is easier to activate Kuaishou Live Broadcast, you can just activate it directly in the background. Watermelon delivery is currently in the internal testing stage, and it is difficult to activate the delivery authority.

Fifth, backend preparation

Each platform has its own platform rules. Each platform prohibits directing users to WeChat, otherwise the platform will eat nothing and help others make wedding dresses. , so when doing live broadcasts, it is better to stay within the official ecology and abide by the rules of the platform.

For example, Xigua Video can sell links to JD.com or Taobao by adding showcases. Anchors can make money by earning commissions without having to prepare their own goods. You can also open your own store in the Value Mall to sell your own products.