Planning scheme of Valentine's Day activities for the elderly 1 theme:
Tanabata is China's Valentine's Day. We sincerely give back to our new friends, and specially launch 77 pairs of free wedding photos for hot booking.
Activity description:
There is no doubt that this is a pie in the sky? In order to repay old and new friends, 77 pairs of free wedding photos were specially launched on Valentine's Day. You can take a wedding dress for free first, and then decide whether to make an appointment.
Guests can enjoy the content for free if they hold coupons in advance, but they can't decide the wedding photos if they decide on them.
100 yuan coupon: 10 take a set of white gauze for free to offset the value of wedding photos, and return at least 30% deposit 100 yuan to the guests.
Free exquisite styling design: a wedding dress is given free of charge, and 7- 1 and 5- 1 are given as souvenirs.
Give 65,438+0 photos of 7-65,438+0 and 5-65,438+0 as souvenirs. 100 yuan cash photo coupon is upgraded again, and you can enjoy a set of porn films taken by 158 yuan for free as a respect for the work of photographers and makeup artists. No guests.
Cash coupons for all pornographic films and free photos on 7-2 and 5-2 100 yuan; 100 yuan photo coupon +58 yuan can directly enjoy the company's main photo 158 yuan.
Give 50 yuan Flower Shop a free cash coupon to the flower shop and enjoy the minimum consumption of 100 yuan, that is, 50 yuan can enjoy the minimum consumption of 100 yuan to the flower shop, that is, 150 yuan can enjoy the minimum consumption.
200 yuan's coupon: a set of white gauze will be given free of charge 15, and 100 yuan will offset the value of wedding photos, and at least 30% deposit will be paid and returned to the guests in 200 yuan.
Give a set of 20 wedding dresses worth 258 yuan as a souvenir, including 7- 1 and 5-2.
Free 2 photos of 7-2 and 5-2 as souvenirs, free photos taken as respect for the work of photographers and makeup artists, and no guests.
Free, 99 yuan gets a cash coupon for a flower shop worth xxxx, and gets 7-3 and 5-3 for free; Enjoy the minimum consumption of 150 yuan in xxxx flower shop, that is, 50 yuan can enjoy the consumption of 150 yuan.
Free, a bunch of roses from a lover in the rose garden, free, all the pornographic films taken.
Provide a photo magazine for free.
Enjoy the minimum flower shop consumption 150 yuan, that is, 50 yuan can enjoy the minimum flower shop consumption 150 yuan, and 200 yuan can enjoy the minimum flower shop consumption 100 yuan.
Focus of activities:
1 77 for free wedding photography: a set of wedding photography is free, and you can decide after you are optimistic, guide the guests to rational consumption concepts, be strict with makeup artists and photographers, and show your housekeeping skills to satisfy customers.
2. Take the coupon of 100-200 and promise to refund it if you are not satisfied. If you pay, you will be required to satisfy customers in terms of service and quality in all processes of the company;
3, the worst plan is that the guests do not recognize it, cost estimation: excluding labor costs, 20 yuan is not enough;
4. Free photo coupons and free photo shooting:
It is used to attract guests to order. Pay 100 coupon and send 100 photo cash coupon, free of charge. Pay 200 coupons and take a group of free photos directly. As long as the guests take all the free photos, it is the initial recognition of the rose garden. Therefore, the requirements for makeup artists and photographers must be strict, and they must show their housekeeping skills to satisfy customers.
5. Alliance with flower shops, mainly to prepare for future wedding and flower delivery, and consider long-term cooperation with photo studio.
Pay 100 cash coupon to 50 yuan. If you choose to shoot, you can enjoy the minimum consumption of the store 100 yuan, otherwise you can enjoy the minimum consumption 150 yuan. This is an agreement with the flower shop. Don't tell the guests directly.
Pay 200 coupons and send cash coupons to 99 yuan. If you choose to shoot, you can enjoy the minimum consumption in the store 150 yuan. If you don't choose, you can enjoy the minimum consumption, 200 yuan. This is an agreement with the flower shop, but we don't tell the guests directly.
Planning scheme for Valentine's Day activities for the elderly II. Purpose of the activity
1. Seize the business opportunities of holiday promotion, avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and objects, give customers a sense of freshness and stimulate consumption desire;
2. Improve store sales performance and attract new customers;
3. Create the brand image and popularity of the store and enhance customer loyalty;
Second, the theme of the event
Because the background music of Love (Eason Chan, Faye Wong) store can also play this song repeatedly, rendering the festive atmosphere.
III. Contents of activities
20xx from February 5th to February 5th,15th, all purchases (customized activities, mainly boxes and gift packages; You can get a love oath card from the store (heart-shaped card, which is sold in the supermarket), write down your touching love words and stick them on the heart-shaped board at the door of the store, so that everyone can witness their love for their lover and make love last forever!
Four. Activity remarks
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2, publicity focus: emphasize that sending (gift package) is the most caring for your wife (girlfriend) and the actual performance of love;
3. Make the sales target of the activity, and decompose it into the task indicators corresponding to each clerk, and reward according to the achievement rate after the activity.
4. Storefronts must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
Verb (abbreviation of verb) Valentine's Day promotion-SMS promotion (store name must be indicated)
1, it's Valentine's Day. No roses, no chocolate, a heart for you only; No flowery words, no clever words, a short message expressed sincerity: May our love bloom in the cold winter and be fragrant.
2, people's smile, every heartbeat, although silent, is better than vows of eternal love; The collision of true feelings and the protection of the soul may not be romantic enough, but it is better than a weak promise. On Valentine's Day, I just want to join hands with you until I get old.
3, lively Spring Festival, beaming. Spend the reunion day together and welcome the romantic time. Valentine's day is coming, you and I are dating. In the world of two people, may you wander more. Happy holidays and enjoy the future comfortably. Happy Valentine's Day!
4. All kinds of short messages spread homesickness, and every word is only for you. Sound greetings warm people's hearts. February 14 When Valentine's Day is coming, a group of short messages express their true feelings and really miss you.
Planning scheme of Valentine's Day activities for the elderly 3 I. Background of activities
February 14 Valentine's Day is coming. Creating a romantic and warm holiday for guests is the painstaking efforts of every hotel. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
Valentine's Day at xx Hotel (A God-given marriage, love decides lucky chance)
Third, the activity time
February, xx 14
Fourth, the venue
Main location: Champs Elysé es Island West Hotel (sixth floor of the hotel)
Secondary location: guest room
Verb (abbreviation of verb) activity method
1. Create a warm and charming love hall for guests through romantic scene layout;
2. Place a "Valentine's Day information card" on which couples can write their love vows.
3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.
Sixth, create an atmosphere.
1, truss is set outside for advertising.
2. The electronic screen and led screen in the lobby scroll the active content.
3. Put a small display stand on the first floor and the sixth floor respectively.
In the hotel on the sixth floor, there is a candlestick and a rose on every dining table.
The whole hotel is decorated with white tablecloths, white chairs, wintersweet and sand.
6. Put a bunch of flowers (lily, calla lily) at the bar.
7. Set up an arch in front of the West Hotel.
8. Decorate colored lights and sand with pink balloons at the scene.
9. Taking photos on the spot (Polaroid 20 yuan/Zhang)
10, champagne tower on the dining table.
1 1. Set the table and put a big cake on the table.
Seven, advertising methods
1, leaflet: 1000 copies (rooms, business outlets)
2. SMS release: 1.300 yuan (20,000 messages)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)
4. Advertising text:
A, God-given marriage, love lucky chance. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)
Eight. Activity arrangement
1. Marketing Department: Launch the campaign advertisement before February 10.
2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10.
3. Hotel rooms should create a Valentine's Day atmosphere before February 13.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
Planning scheme of Valentine's Day activities for the elderly 4 I. Theme of activities
Love each other and love Tanabata best.
Second, the activity time
August x to August x
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around emotion, love and family, realizing the integration of activities and marketing activities.
Four. Activity content
1, caring for each other, I love my wife and my large-scale collection activities on Tanabata.
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? My wife and I started a large-scale collection activity, and now we need to collect the earliest wedding photos and the earliest marriage promises. After the event, we will arrange the wedding time according to the photo shooting date.
The earliest wedding photos were five, and the owner of each photo rewarded 200 yuan with exquisite gifts.
The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with exquisite gifts.
The photos (which will be made into a booth after collection, and the original photos will be returned to me) promise to be handwritten, signed by customers, made into a booth, and displayed at the X Square event site.
Person in charge:
2, care for each other, the favorite Qixi Xx Pedestrian Street is 77% off the current price. (August X, discounted, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love the Tanabata Xx large-scale cultural performances, wonderful live activities.
On August X, Xx Square, wedding show.
On August X, XXx Square, wedding show.
August X, XXx Square X Cultural Year Series Activities
Person in charge:
4, care for each other, really love the Qixi Million Paper Crane.
Ten thousand paper cranes greet Tanabata in Xx Pedestrian Street. In the early stage, Xx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, the paper and pens of paper cranes can be prepared at the scene, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them in the X Square of the pedestrian street.
On the afternoon of August X, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first. Person in charge: X.
5, care for each other, love Tanabata Xx Tanabata Queqiao Club!
Objective: To make use of the traditional Chinese Valentine's Day in China to hold a magpie club with the nature of social welfare, so as to attract more customers to enter and understand Xx.
Time: X month X day to August X day.
Partner: Radio X.
Activity theme: Meet you and me because of the Qixi Bridge in Xx.
Plan content:
Form:
In the form of a form of blind date registration, fill in the blind date registration form,
The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.
Active phase:
The first stage: the registration stage is from August X to August X.
Interested personnel can register at the reception desk of Xx, Century Taihua Plaza and Xinhe Supermarket.
The second stage: the blind date stage
A large-scale villagers' meeting was held in Xx on August X, and the company staff made a list of applicants.
Person in charge:
6, care about each other, love what to send to your lover on Tanabata!
In August of x-x, I bought 65,438+000 yuan in Xx and sent a special discount card to X Flower Shop in Washington, Lan Zhi. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
7, care about each other, love the Qixi lovers love contest.
Husband and wife love contest, Tanabata party, held in X Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as 60% discount on event gifts, background editions, performances and jewelry.
Planning scheme of Valentine's Day activities for the elderly 5 I. Time of activities:
August 16
Second, the activity name:
"Love is Tanabata, meet"
III. Contents of activities
(1) "The better the night, the lonelier the Tanabata", a large-scale intimate dating party with perfect talent and beautiful face.
The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site.
All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
(2) Guest room:
On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.
(3) catering:
Restaurant launch conference
277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)
577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)
777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)
restaurant
On the day of the activity, if you spend all your money in 77 yuan, you will get a rose.
Fourth, the implementation details
(1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.
(2) Please ask the Food and Beverage Department to make different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.
(3) Please ask the Finance Department to inform all catering cashiers of the discount.
(4) Please ask the front office to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.
(5) The planning department designs and produces tickets for the party (lottery tickets), 1 seats, 2 lobby posters and related publicity.
(6) Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.
Verb (abbreviation of verb) promotion and publicity
Posters and leaflets in the hotel
Hotel official website and friendly connection website
Floating advertisement in information port (one month)
Report quarter color version +600 words soft text
Fashion magazines are hard, wide and soft.
Street light box film
Target customer SMS
Cost budget of intransitive verbs
Rose 2 yuan /500 PCs 1000 Yuan.
20 boxes of chocolate 50 yuan 1000 yuan.
Lollipop 50 yuan 10 500 yuan.
Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)
High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)
Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)
Banner/Poster 80 yuan
SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.
Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)
Jewelry sponsorship
Small gift hotel inventory gift
About 68,000 (full replacement)
Total: 2,500 yuan (excluding replacement)
Someone said, "The happiest thing in my life is that no matter how many beautiful women (handsome guys) there are, TA's eyes will always be on me."
There is always a lot to say about love, but the moment I saw you, I didn't know where to start. Just like the moment I first met you, I have been deeply involved ever since. ...
Tanabata is approaching, and the wedding dress will create the perfect moment for you!
Love Tanabata, love life!
You deserve the best of me!
Great program, walking on thin ice. Love TA is actually very simple.
The first step: the attention of love
From now on, the official Weibo: Wedding Photography will send out an activity Weibo in the Weibo every day. As long as you pay attention to wedding photography and reply to reprint this article on the same day, customers in Weibo will have the opportunity to get the value provided by wedding photography1a hug bear in 88 yuan.
(Note: I will choose the 8th, 28th, 48th, 68th and so on among the customers forwarded to Weibo on the same day. We will send a gift to every 20 customers, and each Weibo account can only receive a gift once. )
Step 2: Call for love.
If you love TA, say it out loud. From now on, you should pay attention to the official Weibo: While the netizens of wedding photography are reprinting the Weibo of the Chinese Valentine's Day @ Your loved ones can use this article to get a gift of love from Weibo: a Swarovski necklace.
Step 3: Love is simple.
Love is very simple, in fact, it doesn't need much. Wedding photography on Tanabata also gives you a simple love! Just report to the online customer service, and the exclusive 2999 yuan premium package for Tanabata Love is opened today! Love will last forever!
Step 4: Be grateful for love.
From now on, all netizens who pay attention to the official Weibo: wedding photography can enjoy a set of summer passion photos worth 888 yuan as long as they find the customer service report of the wedding photography network department and recommend their friends to place an order successfully.
Step 5: Love is the most beautiful.
Customers who participate in this activity can enjoy the right to shoot the latest international brand wedding dress once by placing an order as long as they report it to online customer service!