In the post-epidemic era, the online shopping frenzy has not subsided for a long time, and even intensified. As the main consumer group in the shopping wave, it is very important for women to grasp their needs, especially in the gathering place of some female groups, such as Xiaohongshu, which is one of the battlefields of many brand marketing. I believe all the friends who are female fans on the Internet are very clear. Pay attention to how valuable the fans on the little red book are and how easy it is to make a profit. However, it is not so easy to deal with the problem of little red book rising powder. So today, YunMedia Easy will share a few practical basic tips with you. First, the professional positioning of its own products No matter which platform it is drained on, its own positioning is very, very important. To put it bluntly, it is to locate your own direction, such as two aspects, what you want to sell or what you know. Many novices see that the female fans of Xiaohongshu are easy to cash in and make huge profits. I didn't have the brain to apply for an account when I came up, maybe I just wanted to share my daily life briefly. In fact, your daily life involves too many aspects, and it is impossible to cover everything. What's more, maybe you want to sell a beauty product, and your food, clothing, housing and transportation have nothing to do with it. Others may just want a cookbook, guidebook, food punch card and so on. Obviously, you still have a long way to go to sell your own products. So, suppose we wear clothes and make up, we need beautiful clothes, a beautiful photo, how to do it and so on every day. This way, others will feel good when they see your notes. If you don't have the product you described, you will be asked where to buy it. At this time, the sales purpose was achieved. Right? Like this, you can also do photography+travel, writing+operating dry goods and so on. These fields are "similar" and can promote products and complement each other. Even students can share their learning vlog and punch in every day. If you want to sell English notes and train, you can share the dry goods of CET-4 and CET-6, exam decompression skills, oral pronunciation skills and so on. If you like photography, you can share your photography skills and so on. To sum up, there is a clear positioning, knowing what fans you need and what products you sell. Second, clearly understand the platform rules. Nowadays, self-media platforms are competing for traffic, so many platforms do not allow users to drain. If the current is limited, the number will be sealed. If you want to operate a good account, you must honestly abide by the rules of the platform. In the introduction of Xiaohongshu, except the simple email information, the contact information and account information of other platforms can't be left, and the homonym will be blocked once it is detected. Basically, I can't do anything except email! According to the early rules, you can't use the word "mailbox" directly when you leave the mailbox. You need to use the special expression of little red book instead. Xiaohongshu was even very strict at one time. In the past, when there were private messages from fans, you couldn't send your own micro signal. You can't send any homonyms about the word "WeChat", it's illegal to send them once! So don't touch these red lines with a lucky attitude. It takes skill to avoid and guide fans to add themselves, otherwise the title will not be worth the loss. Third, the professional and sincere sharing of the user attributes of Xiaohongshu is relatively young, especially the majority of students. It is worth noting that many people's cultural level is still relatively high and the pattern needs to be relatively high. Therefore, when sharing notes, I have higher requirements for sharing knowledge, rather than saying some mindless and vulgar advertisements. We must be professional enough to attract more fans. For example, some bloggers' content is patched together on the Internet, and an explosion note may suddenly appear, which will definitely not explode all the time, and the reading volume will slowly decline. Fans are not fools, a blogger is unprofessional, and fans can see that. Cover picture, content, typesetting, answering fans' questions, etc. Be sure to do it one by one. Therefore, in fact, the process of drainage is also a process of learning and growth in a field. Fourth, how to drain the fans of Xiaohongshu to their own stores? Speaking of little red books, it is so strict that you can't leave contact information and communication methods, but how can you drain the fans of little red books to your own stores or platforms? Naturally, many friends want to know what methods are available. YunMedia Yi suggested: 1, Xiaohongshu's nickname is the same as the store name. Write a sentence "the whole network has the same name" or "the whole platform" on the introduction. If you really like your fans, you will naturally go to other platforms to search for you. 2. Changing Xiaohong ISBN into the store name can be modified once, and changing Xiaohong ISBN into your own micro-signal will be much more convenient. When fans want to find you, all you have to do is say that the whole network has the same name and search for your own little red book number, which not only avoids violations but also plays a role in drainage. The email number is also their own contact information. Nowadays, many young people still play some social software, such as qq and WeChat. Some interested fans will also curiously search your contact information. It should be noted that in the corresponding QQ signature, leave our own contact information or find your way on other platforms. Although this way meets lazy fans, the conversion rate is relatively low, but it is easy to screen out fans who really like us, and the natural payment rate will increase a lot. 5. Building a personal IPIP can be said to be a brand. In fact, IP can be simply said to be a field, that is, others will know what you do when they see your name. For example, when we mention Ma Yun, we will think of Alibaba. When it comes to penguins, you will think of Tencent or Ma Hua Teng. Mention it, and you will think of Liu. This is personal IP, or personal influence, similar to the online celebrities we see now. Many people's nicknames are Xiaohongshu nicknames, Weibo nicknames or official WeChat account nicknames, which are basically "nicknames with the same name on the whole network", so as to achieve brand hegemony on the whole network and facilitate fans to accumulate. Written at the end: In fact, whether it is Little Red Book or Tik Tok, whether it is an individual or a brand, the process of managing content is long. The only way to go further is to go deep, learn and persist, so as to gradually understand the platform and marketing routines and gradually find ways to stand out. Well,