First, the preparation for opening a Taobao shop is very easy. Because Taobao is free, you only need to pass the identity authentication, and then you can have a shop immediately with a few things that can be sold. But opening a shop is easy to develop. Among the countless sellers in Taobao, there is real strength. Sellers who can make money are very few. I can sum up the following reasons: the market size of 1 CToC is not big enough, which leads to low page views of website products and difficulties in online sales. 2. Most sellers are part-time sellers, and they don't have enough time to manage the store, which leads to the slow update of commodity prices and the difficulty in developing goods sources. There is neither price advantage nor product line depth advantage! 3. I don't have an accurate positioning of the development direction of my store, so I take it one step at a time and lack planning and planning. 4. Underestimate the difficulties encountered in opening a store, and you can't give up halfway when you encounter difficulties! 5. Opportunism, illegal operation, being punished by Taobao, making success a loss! 6. Don't seize the opportunity. If you don't have an opportunity, you won't create your own opportunities! When you decide to open a store in Taobao, if you just want to have fun, you can ignore these factors, but if you want to stand out among many sellers in Taobao and hope that your store can become a well-known Taobao store one day, then you should carefully consider the six questions I raised above before opening a store. Judging from the preparation and the estimation of difficulties, I am a failure. I will write my example. I hope everyone can learn from it and avoid repeating my mistakes. 1. My positioning of the store was before I knew about Taobao. I have a good job, but I don't like the nine-to-five life. So I was in a hurry to change my lifestyle, and the opportunity came to me at this moment. I met Taobao once when I was surfing the Internet. I was immediately attracted by CToC's sales model. At the same time, I had a premonition that the business opportunities contained in CToC were huge and Taobao was free, so I immediately decided to open a part-time shop in Taobao. I didn't expect this part-time job to go on. Although I am still working part-time, I don't hate work so much. Because what I am doing now is paving the way for me to do Taobao full-time in the future. I thought about what to sell for a short time. Because I like playing Pc games, I decided to make digital products for games, and I also made an appointment with two friends to cooperate. Because Taobao is the first online e-commerce website I contacted, and there is no experience taught by my predecessors. When preparing, I estimated that the situation was particularly optimistic. What the three of us thought at that time was that our store would become the most professional game accessories store in Taobao. Once the store is opened, it can sell dozens of goods every day. We will use the money earned by Taobao Store to open an offline branch in one year and make it the most powerful game monopoly in China in a few years! I didn't think of the six difficulties I mentioned above at all, so I paid a painful price for it later. 2. Because my supply is selling game accessories, we used the weekend to go to the most famous SEG Electronic City in Shenzhen to purchase goods. Although I have found agents from Logitech and Microsoft, I can't buy in bulk because there is no physical store and I don't know the approximate price of the product before I go. As a result, I talked with the agent all afternoon and my mouth was worn out. Finally, we found that the purchase price of the product was far from what we expected in advance. What's more, we found that if we bought the mouse and keyboard of Microsoft and Logitech, we couldn't buy other products. After a day's visit to the computer city, we found nothing except a price list of Microsoft, Logitech and digital camera heads, which can't be regarded as wholesale price! Here is another episode: on the way home, we waited at the station for more than 2 hours to save 2 yuan! I feel the hardship of starting a business for the first time! At home, the sense of loss hit the hearts of the three of us for the first time. After reading the unprofitable price list, the three men discussed it and decided to return empty-handed. Customers only buy goods after taking photos, not in advance (we mentioned 15000), because even if 15000 is taken out for purchase, few goods can be purchased, and the price of digital products is updated quickly. If you can't sell it after buying it, the investment money will definitely be gone. While making this decision, we also began to worry about the bright future we had imagined! Everyone's enthusiasm has dropped a lot. 3. Landing cargo is ready to be opened. Although there is no good price, we are still firmly confident to start business. After that, it's landing goods or something. 128/0, 10, easy to swim online, only more than 20 items, extremely ugly description, finally opened! Although it was far from the original expectation, we were very happy to see the hard-won achievements of 1 month at the moment we opened the store. From my example, it is not difficult to see that we made several serious mistakes in the preparation of opening a store: 1. We imagine the current situation of CtoC online sales is too beautiful, and the return on investment of online stores is too high (which will be reflected in the second article). 2. I didn't do market research on product prices, which wasted a lot of time but didn't find low-priced and high-quality goods. 3. We overestimate the difficulties we will encounter in opening a shop, which leads to production when we encounter difficulties. Therefore, I suggest that novice sellers must make the following preparations at the beginning of opening a store: 1. It is easy to open a shop in Taobao on your knees for the winter, but it is not easy to persist in success. If you want to do a good job, you must have your unshakable faith. It's terrible to have no faith. If you have no faith, then you have failed. I really like what Mr. Ma Yun said: Let's spend the winter on our knees! No matter how hard the process of opening a store is, as long as you can survive the winter when the store grows, then you will certainly succeed in spring! Believe in Taobao and believe in yourself. 2. Locate your own store. What do you want to sell? In my opinion, we must sell our favorite and familiar products. Because online sales are different from offline sales, the communication between sellers and buyers is mainly through chat tools or emails, so as sellers, we must be very familiar with the products we sell in order to answer buyers' questions, so that buyers can trust you more and have a better chance to clinch a deal. If you don't like the products you sell, how can you know them? There is also a novice seller because of lack of experience, if the goods are too much and too miscellaneous, it is not conducive to sales. Selling more is not as good as selling more, and you can't eat a fat man at one breath. After you have accumulated some experience, expanding your sales scale will get twice the result with half the effort! 3. Understand the product price system. After determining the category of goods to be sold, the next step is to understand the online sales price system of such goods, and prepare to find the source of goods to talk about the price (this is similar to removing the highest price and the lowest price in Taobao! )。 Only by knowing what kind of wholesale price you should strive for with the agent can you have a price advantage in similar goods sold by Taobao. If you talk about agency like me, you don't even know the basic price. Of course, you can only accept what others give you. 4. There are two ways to negotiate the price with an agent: 1) Use Taobao directly or Alibaba. Ali is a huge wholesale market with everything:) At the same time, many big sellers on Taobao are provincial agents or manufacturers of certain products. You can directly find the big seller as his agent and negotiate the price. Using his product resources, you only need to post pictures of the products, and then mark the price, without having to stock them at home. After the customer takes pictures of your products, you can pay the money and postage to your agent through Alipay, and let him help you deliver the goods to your customers. It is safe and convenient. Why not? 2) Go to the official product homepage to inquire about the first-class agent information of your local products. For example, I hope to represent Patriot Mp3, but I don't know who my local first-class agent is. Then I can go to Patriot official website to check the contact information of Guangdong regional agents. If you can't find the website, you can also call Patriot directly, and the manufacturer will be happy to tell you the relevant information. After finding the first-level agent information, the next step is to talk about the price and get the wholesale price. As long as you are sincere, the general agent will finally give you a more suitable price. A better price just waits for your sales to rise. 5. How to control the transportation cost and mailing cost by express delivery company is an unavoidable problem in online shop sales. Ordinary mail usually goes to the post office. But express delivery, because the EMS cost of the post office is extremely expensive, you must find a suitable express delivery company to deliver the goods for you before you are ready to open a store. There are many express delivery companies in different cities, with different scales. You must make a suitable choice between the scale and price of express delivery. Safety first, it is very painful to choose an irresponsible courier for the lowest price! 6. Set a reasonable price. After the above five steps are ready, you should set the price of a landed goods and get ready to start business! I don't need to say more about the importance of product description ... it must be very beautiful:), if you can't shoot it yourself, you can also go to the relevant website to find pictures. Regarding commodity pricing, my opinion is that the price must not be set too high at the beginning of opening a store, except for postage, every commodity can have a small profit! It is a good way to attract customers with lower prices before the seller's credibility goes up. Remember a word: small profits but quick turnover, honest management, is definitely the only rule of success! !