1, at present, the domestic software industry mainly provides market-oriented solutions to engineering problems, so most of them are first-and second-tier cities. Such as: AI, big data, communication, medical care, health, office, logistics, etc. There are many companies with similar business. To tell the truth, everyone is alive, and few of them have become a climate. Just like the manufacturing industry more than 20 years ago, few people survived in a hurry.

2. Become a world-class software company, such as Microsoft and Oracle Bone Inscriptions. You may have to calm down, think bigger and be practical. Microsoft started its business in a hotel; Apple started a business in a garage; The main part of Silicon Valley in the United States is located in Santa Clara County at the southern tip of San Francisco Peninsula, mainly including a valley about 25 miles long from Palo Alto to San Jose, the county capital. In these places, ordinary people may think that they can only farm or are not suitable for doing anything related to entrepreneurship. However, they succeeded. Bill Gates' assets of $90 billion are the highest in the world.

3, China's software industry, booming applications, lack of foundation. It's hard for us to see the top ten programming languages, all made by China people. Once intellectual property rights are restricted, many of our development tools will be stopped.

Large CAD design software, we are far behind. Domestic CAD such as CAXA and Zhongwang lags far behind foreign software such as AUTOCAD, solidworks and UG. These all need research and investment. People sell tens of millions for a single order, and our CAD sells 65438+ 10,000. Maybe everyone is thinking about whether it is better than the pirated software of 10 yuan.

4. With ideas and courage, you are the best in the world, whether your company is in the mountains or in the river valley. I don't know. If you are a commodity, you won't make a fortune even if the company is headquartered in the center of Xintiandi in the East.

1. Software companies give priority to first-tier or strong second-tier cities, relying on technology instead of relationship. Large and small companies have food, the market is big enough, and there are enough opportunities;

In 2.23-tier cities, 80% of the market is monopolized by local software companies that have been deeply cultivated for many years or entered the industry, and the back-end teams of first-tier big software companies are transferred. This part is not the local market but the development team;

There is not much market in the 3.456-line cities. There is no other way but to be an outsourcing team and take orders through the crowdsourcing platform (zbj, jfh) or from the software company on line 12.

Then the problem is coming. Taking the outsourcing route is the lowest end of the industrial chain, similar to the small processing factory in Dongguan. Working hard every day and working overtime can only earn one meal and pay employees. The boss may still lose money, and the situation is only a little better than working. In addition, through the crowdsourcing platform, the biggest problem is that the annual membership fee is huge, and the traffic of each province and city is basically divided by the early members of the crowdsourcing platform, leaving you with poor traffic. . . So outsourcing is just a kind of life, not the so-called sustainable development.

So, there is a way to push forward. I will go to 12 to be a market +3456 technical team, I will go to 12 to connect with a large software company through my own industry contacts, and then I will build a technical team on 3456. If I am skilled, I can concentrate on product promotion and operation (this road is harder than outsourcing in the short term, but I am lucky to get the money faster).

It depends on where your customers are.

And how small it is. You have to be in the county seat of a fifth-tier city. That's basically not feasible It's ok if it's a third-tier city.

In addition, if your client is a county public security law or a county super-large enterprise, forget it.

This possibility still exists, but it is more likely to fail. I am in a software company, and the card number is in the township economic development zone of a six-tier city. It is 30 minutes' drive from the county seat and 0/hour drive from Wuhan/Kloc. What I want to say is that it is not easy to find a job and there are many problems. Some people say that software technicians are hard to find, customers are hard to find and sustainability is poor. These are obvious problems. Very simple, even if the salary is 6000, you can only recruit ordinary software developers, and others just happen to come to practice. Although 6000 can buy two square meters in the local town and one and a half square meters in the county, no one wants to stay here for a long time. In a word, the outside world is more exciting, it is difficult to recruit professional software, and the lack of talents determines the work that the company can carry out. The core of a small local software company is the company's business direction. It's still the product direction, which is very important. Some may do toB business, there are also many local entities and many factories. Everyone who makes software knows that industrial software is actually very complicated and requires high technical content, which is much more difficult than developing a website, app and OA, and the professional knowledge involved in industrial software is not comparable to that of general systems. As we all know, the domestic management mode is based on the national conditions, and the management mode of each factory is different. It is unrealistic for a set of software to adapt to various situations. Can factory owners, factory directors and managers realize the value and significance of using software? This is hard to say. How many factories can use the software for their annual output value? There is no uniform standard for this. On the contrary, they think that office software is enough, so as a result, they have invested a lot of R&D costs and manpower. After the time goes in, they can't sell it, and they can't sell the price. After all, the pirated office suite can be repaired only by 50 yuan, and the whole solution can't be solved by a small software company. It is nothing more than doing such a thing as a website, which requires relationships and great changes in demand, and it is not easy to settle accounts. As we all know, for some small startups, they are agents themselves, and they have their own information and online needs. This is actually more difficult. We should go deep into a small industry, find a well-done company, and then help it realize informationization and online, and do some general functions. Form the initial software version, but you should know that there is no standard management process in China. Your software product is suitable for one company, not necessarily for another, and involves customized development. Such companies realize the help and significance of software, informatization and online, but the same problem, your products must be cheap and the price is too high, which they can't accept. If you can't find a large number of application scenarios in which customers in the same industry need software, it will be difficult for you to recover your R&D cost through your software products. For toC users, it is also difficult for you to make money from your software products. It is normal for most people to spend money on software. If your software product is not scarce, it is difficult for users to pay for it. There are probably free software or even pirated software similar to your products on the market. Outsourcing for large companies, the outsourcing industry has existed for too many years. It is normal for small software companies not to be qualified to bid. Large companies pay more and more attention to the cultivation of self-research teams, and are all reducing the investment in outsourcing. This is also a trend. It is difficult for software companies in small places to survive by a big brother, because there is no big brother, no listed company and no such demand. The way they earn money does not depend on the industrial upgrading and the substantial increase in sales brought by informationization. For them, software can't bring them the expected value, and they naturally don't want to pay for it, but it doesn't mean that software companies in small places have no living space, which is very difficult and the growth cycle may be very long. It is possible that you have lost money before you grow up. It may be difficult to make a profit simply through the software products provided by software companies, so that the company can survive. However, if you change your mind, based on software R&D technology, and then provide other service functions or products based on technical capabilities, let software products and online platforms serve your company's business, directly face C-end users to provide services and other products, and directly realize profitability, it is equivalent to software R&D being just a department of your company, serving your company's business line and product line. It is a very good model to realize revenue directly for C-end users, because in a small place, most people can't even operate computers smoothly, but your company already has the ability to integrate online and offline. Only in this way can it be needed by other local enterprises. Not only can you make money, but you can also help other enterprises create income. Don't define yourself as a simple software company, or you will feel that you have come to the wrong place. Of course, if your team is skilled and not afraid of breaking the law,

It depends on how small the small city is. If it is a fourth-and fifth-tier city, it should be possible, but if it is a general county, it may not work.

I have a friend who has been running a software company in a prefecture-level city for more than ten years. I can't say if it's too good, but I think he bought his own car and house and didn't let his family take a penny. Because his hometown is rural, he started his own company step by step with this software.

I went to see his company many years ago, and it did well. Now it should do better, but it depends on things, especially entering government agencies, so there will always be only size factors in the market.

It is feasible, but less than one in ten thousand, but it is also the direction and category of branch entrepreneurship.

Big cities have a high degree of acceptance, and small cities generally spread in big cities for a long time.

If you want to be a cutting-edge company or an innovative company in China, it is really not recommended to start a business in a small city. If it is a product with high recognition and acceptance, you can choose to start a business in a small city, but if it is really accepted in a small city, it proves that the whole market is also a red sea.

I once made a website similar to Meituan in a small city when the group buying website was just starting, but at that time, people in small cities didn't know what group buying was and what online payment was, and most group buying websites died. Even after it was popular in big cities for five years, small cities began to know what there was no group buying.