Because China has a huge market, there have been NBA China games in recent years. The purpose is to promote the NBA in China, and these stars coming to China are also the intention of the league to a certain extent, which can help them develop China market.

Also, these celebrities have their own sponsors, and their sponsors will also ask them to help them advertise. And China’s market is so big, many sponsors are coveting the big cake of China. So they will let their contracted stars come to China to promote him.

In addition, these celebrities come to China to look for more commercial advertisements. As we all know, China’s economy has been developing well in recent years, and a large number of manufacturers are looking for spokespersons, so they can also get a piece of the pie when they come to China. .

Some stars come to China for charity. Yao Ming often invited these stars to come to China to help him do some charity fundraising activities to help more people in need. In the United States, these players basically go to the community every month to help people in need, so they are relatively supportive of this kind of charity activity.