Yang Siwei, Yang Tianzhen, born in 1985, graduated from China Communication University, majoring in choreography. Started to engage in propaganda work in 2005. In 2008, he served as the propaganda director of Fan Bingbing's studio. At the age of 29, he co-founded Beijing Yixin Culture Communication Co., Ltd. with Lu Yao, Jie Chen and Chen Jiaying * * *, creating a new model of China film and television brokerage company.
Who is Yang Tianzhen? Yang Tianzhen was originally named Yang Siwei. After entering the entertainment circle, she changed her name-Yang Tianzhen, which means chicken soup is full of flavor. "Naivety means always respecting your inner thoughts and using them against the whole world." The signature of Yang Tianzhen's circle of friends also corresponds to the name. "She knows everything, but she is still so naive." Miss Yang Tianzhen, who looks chubby and full of affinity, is not naive at all, although she flaunts innocence. On the contrary, she is full of wolf.
For stars, Yang Tianzhen has always focused on marketing. The logic of her packaging artist is to make products and explore the commodity value of stars without hesitation. On marketing hype and crisis public relations, Yang Tianzhen is first class. Yang Tianzhen's handling of many star crises is a model in the industry. In her 10 career, she has helped many stars climb to the top.
Yang Tianzhen made a vigorous debut. From the beginning, he was valued by Wang Jinghua, the first agent in mainland China. With his decisive and sharp style, he became famous in the circle early.
Yang Tianzhen's artists include Bai, Li, Li, Fan, Li, Ma Yili, Nana Ou-yang, Bridget, Song Jia, Wu Haochen, Zhang Youhao, Yuqi Zhang, Mark Chao and Zhu Yawen. The film directors and screenwriters who signed the contract include: Bao Jingjing, Zhuo-yuan Jiang, Han Yan, Li Jun, Qin Haiyan, Muchun Zha and Zhang Jihe Zhang Lili.
What artists did Yang Tianzhen bring to Fan Bingbing in 2008? Yang Tianzhen, who had just graduated at that time, met Fan Bingbing, whose career was at a low ebb and negative news kept coming. Yang Tianzhen said ambitiously: "If I can bring Fan Bingbing out of the trough, then the whole industry will see my ability."
After Yang Tianzhen became the agent of ice and ice, he launched a series of white washing marketing. First, he created an international sense and created an overbearing president, and then arranged an avalanche press release to praise Fan Bingbing's advanced beauty in the whole network.
Soon Fan Bingbing's image began to reverse. Yang Tianzhen then introduced Ye Fan's design and said, "I don't need to marry a rich man, I am a rich man myself." After that, Fan Bingbing's image was upgraded to become a first-line Hua Dan.
In order to create accurate personnel design, Yang Tianzhen is also remarkable in crisis public relations. The scandal between Fan Bingbing and Wang Xueyin caused a sensation.
Under the crisis, Yang Tianzhen wrote a long microblog of 1500 words. Unlike her screaming statement, Yang Tianzhen sincerely cut into it. Her starting point is that we can't see Fan Bingbing who is hardworking, earnest and kind, but we can't hack the people's artist Wang Xueyin.
As soon as this article came out, it instantly reversed the whole wind direction. It is indeed a model of public relations to successfully turn a chaotic scandal into a positive energy image of an old artist.
After Lu Han was in Fan Bingbing, Yang Tianzhen took over Lu Han, who had just returned to China, and quickly started a series of publicity work. Through a lot of exposure and hype of the gossip group CP, Lu Han is active at the top of the hot search list every day, and the traffic far exceeds others.
When building a top traffic Lu Han, the most famous thing was the cp incident with Dilraba, which led to a long-term war between fans of both sides and a hot search in Weibo. After ending the cooperation with Lu Han, Yang Tianzhen began to win people's hearts on a large scale and signed stars such as Sandra and Lei. Last year, Yang Tianzhen made another effort to complete the difficult marketing, and turned the out-of-date Yuqi Zhang into a queen of popularity.