E-commerce is a new business operation mode that realizes online shopping for consumers, online trading between merchants and online electronic payment based on browser/server application mode under the open network environment of Internet. Although the development of e-commerce in China started later than that in some developed countries, it has great vitality. With the popularization of Internet and broadband Internet access, E-commerce has sprung up suddenly in China, and it has increasingly penetrated into people's daily lives. Especially based on C2C mode, there are more and more behaviors of opening online stores on a certain public network platform, which is more and more liked and concerned by people. E-commerce is a socio-economic form using modern communication technology, computer and network technology, and its purpose is to realize social wealth by reducing social operating costs, improving social production efficiency and optimizing social resource allocation. The second part analyzes the mode of e-commerce; The third part is the steps and matters needing attention in opening an online store; The fourth part, the summary of the paper design.

Keywords e-commerce C2C2B2B2B online store

Generally speaking, e-commerce is a series of activities such as online sales, online consultation, online negotiation, etc. Different countries have different interpretations of what e-commerce is. This paper lists the US government, the International Chamber of Commerce, OECD,GHC, IMB and others have defined what e-commerce is, and I hope you can better understand what e-commerce is.

The definition of e-commerce by the International Chamber of Commerce: e-commerce refers to the electronization of the whole trade activity.

The Canadian Electronic Commerce Association has given a stricter definition of e-commerce: e-commerce is the sale of goods and services and the transfer of funds through digital communication. It also includes all functions that can be realized by E-mail, electronic data interchange (EDI), file transmission, fax, video conference and remote computer networking between companies and within companies (such as marketing, financial settlement, Sales and business negotiation).

The United Nations Organization for Economic Cooperation and Development (OECD) defines e-commerce (EC) in its report on e-commerce: e-commerce is a business to business that takes place on an open network. Business to consumer business transactions.

In its Outline of Global E-commerce, the U.S. government generally pointed out that e-commerce is all kinds of business activities conducted through the Internet, including advertising, trading, payment, services and other activities. Global e-commerce will involve all countries in the world.

The draft report of the Working Committee on E-commerce of the Global Information Infrastructure Committee (GHC) defines e-commerce as follows: E-commerce is an economic activity using electronic communication as a means, in which people can publicize, purchase and settle products and services with economic value. This transaction method is not affected by geographical location, capital or ownership of retail channels, and is public. Private enterprises, companies, government organizations, various social groups, ordinary citizens and entrepreneurs can freely participate in a wide range of economic activities, including agriculture, forestry, fisheries, industry, private and government services. E-commerce can enable products to be traded around the world and provide consumers with a variety of choices.

The concept of electronic business (EB,E-business) of p>IBM includes three parts: intranet and enterprise. E-commerce, which emphasizes the commercial application in the network computing environment, is not only the combination of hardware and software, but also the narrow sense of e-commerce that emphasizes transactions in our usual sense, but the application that combines buyers, sellers, manufacturers and their partners on the internet, intranet and extranet.

In short, we can say this: From a macro perspective, E-commerce is another revolution of computer network, aiming at establishing a new economic order through electronic means, which involves not only electronic technology and commercial transactions themselves, but also other aspects of society such as finance, taxation and education. From the microscopic point of view, e-commerce refers to all kinds of commercial activities carried out by various entities with commercial activities (production enterprises, commercial enterprises, financial institutions, government agencies, individual consumers, etc.) using the network and advanced digital media technology. Here, two points should be emphasized. First, the activities should have a commercial background.-It is networking and digitalization.

First, the functions and characteristics of e-commerce

1. E-commerce can provide services in the whole process of online transaction and management. Therefore, it has various functions such as advertising, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation, transaction management, etc.

(1) Advertising

E-commerce can broadcast all kinds of commercial information on the Internet with the help of enterprise's Web server and customers' browsing. Compared with previous advertisements, The cost of online advertising is the lowest, but the information provided to customers is the richest.

(2) Consultation and negotiation

E-commerce can learn about market and commodity information and negotiate transaction affairs with the help of non-real-time E-mail, News Group and real-time discussion group. If there is further demand, You can also use the online Whiteboard Conference to exchange real-time graphic information. Online consultation and negotiation can go beyond the limitations of people's face-to-face negotiation. Provide a variety of convenient forms of conversation in different places.

(3) Online ordering

E-commerce can realize online ordering by means of interactive mail transmission in the Web. The ordering information can also be encrypted so that the business information of customers and merchants will not be leaked.

(4) Online payment

E-commerce should be a complete process. Online payment is an important link. Credit card accounts can be used for payment between customers and merchants. Using electronic payment directly on the Internet will save the expenses of many people in the transaction. Online payment will require more reliable information transmission security control to prevent fraud, eavesdropping, Illegal acts such as fraudulent use.

(5) Electronic account

Online payment must be supported by electronic finance, that is, banks, credit card companies, insurance companies and other financial institutions should provide online operation services for financial services, and electronic account management is its basic component. Credit card numbers or bank account numbers are a sign of electronic accounts, and their credibility needs to be guaranteed by necessary technical measures, such as digital vouchers and digital signatures. The application of encryption and other means provides the security of electronic account operation.

(6) Service delivery

Customers who have paid the money should deliver the goods they ordered to them as soon as possible. While some goods are local and some goods are in different places, e-mail will be able to deploy logistics in the network. The most suitable goods for direct delivery on the Internet are information products, such as software and e-books. Information service, etc. It can send goods directly from the electronic warehouse to the customer end.

(7) Consultation

E-commerce can easily collect users' feedback on sales service by using the format files such as "Select" and "Fill in the blanks" on the web page. This makes the market operation of enterprises form a closed loop. The feedback from customers can not only improve the level of after-sales service, but also enable enterprises to obtain improved products. Discover the business opportunities in the market.

(8) Transaction management

The management of the whole transaction will involve the coordination and management of people, finance and materials, enterprises and enterprises, enterprises and customers, and internal enterprises. Therefore, transaction management involves the whole process of business activities. The development of e-commerce will provide a good network environment for transaction management and a variety of application service systems. It can guarantee the wider application of e-commerce.

2. The characteristics of e-commerce are as follows:

(1) Universality: As a new transaction mode, e-commerce has brought production enterprises, circulation enterprises, consumers and the government into a new world of network economy and digital existence;

(2) convenience; In the e-commerce environment, people are no longer restricted by the region, and customers can complete complicated business activities in the past in a very simple way, such as depositing and withdrawing funds accounts and inquiring information all day through online banking, and at the same time, the service quality of enterprises to customers can be greatly improved;

(3) Integrity: E-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization of manpower and material resources, but also improve the rigor of system operation;

(4) security: in e-commerce, security is a crucial core issue, which requires the network to provide an end-to-end security solution, such as encryption mechanism, signature mechanism, security management, access control, firewall, anti-virus protection, etc., which is very different from traditional business activities;

(5) Coordination: Business activity itself is a coordination process, which requires the coordination between customers and companies, manufacturers, wholesalers and retailers. In the e-commerce environment, it requires the concerted efforts of banks, distribution centers, communication departments, technical services and other departments, and often the whole process of e-commerce is in one go.

Second, the mode of e-commerce

E-commerce. B2C e-commerce mode, C2C e-commerce mode

1, what is C2C

Many people don't understand what C2C2C is actually a technical term of e-commerce, C2C is C to C, because the pronunciation of 2 in English is the same as to, so C to C is abbreviated as C2C.C refers to Consumers, because the English word of consumers is consumer. So it is abbreviated as C. Now you should know that c2c means e-commerce between Consumers. For example, a Consumer has an old computer and sells it to another consumer through online auction. This transaction type is called C2C e-commerce.

C2C e-commerce mainly refers to online auction. The characteristic of C2C mode is popular transaction, because it is an individual.

2, what is B2B

B2B refers to the e-commerce activities between enterprises (Business) through the Internet or in a special way. It includes the coordination of purchasing goods between enterprises and their suppliers, the Business coordination between material planners and warehousing and transportation companies, the coordination between sales organizations and their product wholesalers and retailers, and the services provided to partners and large customers.

3, What is B2C

B2C e-commerce refers to Business (B) to Consumer (C), also known as direct market sales, which mainly includes electronic ordering and payment of tangible goods and sales of intangible goods and service products.

Third, Analysis of C2C e-commerce

This paper mainly analyzes C2C e-commerce mode. The market prospect of C2C e-commerce is very optimistic. This paper discusses the market environment, business model, product characteristics and development advantages of this kind of e-commerce, and thinks that its development advantages are unquestionable, but it will take some time to replace traditional retail commerce.

At present, it is in China. Every day, there are about millions of people trading on the Internet. These sellers and buyers who don't meet each other look at goods, bargain and make deals online. The sales flow they create is no less than that of many famous big shopping malls in China. With the broadband entering more families, the performance of peripherals such as computers is improved, the prices are reduced, and the conditions for individuals to access the Internet are getting better and better. It is bound to produce a large-scale online shopping user base. This is also the reason why many international and domestic Internet practitioners are optimistic about the market in China. Let's analyze the operation of C2C (Personal Electronic Commerce) e-commerce.

1. Market environment

Most of the early personal online trading platforms in China copied the mature foreign service models, but the achievements of its development are far from reaching the level in foreign countries. 93% of China netizens have visited shopping and personal trading websites. However, only 33.8% people have bought goods or services online, which shows that the existing shopping and personal trading websites have not completely found a service road suitable for China people's online shopping habits and needs. After several years of introduction, China's personal online shopping will enter a period of rapid growth, and the conditions for developing personal online trading are ripe. At present, online sales are growing rapidly all over the world, and C2C can be said to be ready to go. eBay, Sohu, Taobao and other websites have all been launched.