Y-3 is a brand-new brand jointly founded by the world's top designers YohjiYamamoto and Adidas, and officially entered China in the spring and summer of 2006. The brand Y stands for YohjiYamamoto, and 3 stands for the logo of Adidas. Yohji yamamoto, the creative director, integrated the simple and highly designed style of his personal brand into Y-3, which perfectly showed us a high-end and fashionable sports brand image.

Simplicity and composure are the basic image concept of Y-3, and the fashion essence of Y-3 is sports. Judging from the global snapping up triggered by brand listing, Asia is facing a serious shortage. It can be said that Y-3 has created a new fashion. yohji yamamoto, known as the "dark wizard", has made the traditional sports brand Adidas leap into the fashion page, and sportswear has become elegant since then.

Brand history

The cooperation between Adidas and Yamamoto began with Y-3200 1. Since then, as yohji yamamoto of Adidas, Adidas is responsible for the design of footwear, and yohji yamamoto is responsible for the design of Femme/Homme. Based on the mutual trust and cooperation between yohji yamamoto and Adidas, a brand-new brand Y-3 was born in 2002.

Entering the seventh season, Y-3 keeps bringing forth new ideas. The perfect combination of modern product design and traditional technology fully satisfies modern consumers. Entering the American market has turned a new page for the Y-3 brand and created a new development direction of fashion sportswear. It combines yohji yamamoto's design concept and Adidas' exquisite craftsmanship in sportswear, and it is an innovation of sportswear, which is becoming more and more perfect with the passage of time.

Reference to the above content: Baidu Encyclopedia -Y-3