First place, Air Jordan. He is a well-deserved god of basketball, with excellent skills and remarkable achievements. He is still the top player in the NBA, the highest hall of basketball, and is also the object of worship and imitation by many stars. So Nike's decision to sign with him is extremely correct. Relying on Jordan's global popularity, Nike's influence has been enhanced and Nike has opened up the global market. Later, Nike also provided Jordan with the best signature shoes in history and founded his personal brand Air Jordan. Nowadays, the influence of this brand is all over the world, and both Jordan and Nike are big winners.
Second place, Wade the Flash. Many years ago, I signed a sneaker contract with converse and Jordan, but the cooperation time was not long. After ending the contract with Jordan, Li Ning signed Wade with a big contract of $65,438+000 million. During Wade's trip to China this year, Li Ning Company once again signed a life-long contract tailored for him. This means that even if Wade chooses to retire, he is still the spokesperson of the Li Ning brand. Although Wade has reached the end of his career and his state has declined to a great extent, Li Ning Company has given the greatest sincerity and believes that Wade will do his duty.
Third place, James J.S.Wong James. James has won great attention since he entered the league as the number one scholar. And he lived up to expectations, kept growing, won three championship rings, and is still the first person in the league. On the eve of the 20 15 Christmas war, James' partner Nike gave him the most sincere Christmas gift: a lifetime contract exceeding 10 billion dollars. Perhaps moved by Nike's sincerity, James immediately agreed to renew the contract.
Tracy McGrady, who was still playing for the Magic, played the best performance in his career and won the league scoring title. The contract between Adidas and Kobe Bryant has just expired. The scandal-ridden Kobe Bryant was abandoned by Adi and a lifetime contract was sent to McGrady. Every year, they will give McGrady $500 for advertising. It is understood that this is the first life-long contract in Adidas history, and I have to say that McGrady is really lucky. Adidas' McGrady sneakers were indeed one of the hottest star signature shoes at that time.