Successful examples of changing the world 1
On October 5th, 65438/kloc-0, Jobs, the greatest genius of this era, died of cancer. Us president Barack Obama delivered a speech on the same day, evaluating jobs? One of the greatest innovators? . Apple's website published a eulogy: Apple lost a visionary and innovative genius; The world has lost a great man.
Thirty-five years ago, Steve Jobs and his friends founded Apple and built it into a world-leading technology company. Apple's market value has increased from about $5 billion in 2000 to $35 1 billion today, making it the company with the highest market value in the world.
Jobs created not only a world-famous brand, but also a kind of thinking and an idea. It can be said that he changed the world. In Steve Jobs' life? Innovation? The word "apple" runs through. I believe that users who are new to Apple products will be amazed at Apple's creativity. From ipod, iphone to ipad, Apple has undoubtedly become the king in these fields.
In Jobs' own words? A little innovation can change the world? . In today's increasingly fierce market competition, only innovation is the way out for enterprise development. Before the ipod was born, many companies were selling digital music, but in the end, Apple succeeded by innovating the way of downloading and listening. Before the release of iphone, many people doubted whether Apple could gain a place in the mobile phone market with such a heavyweight rival as BlackBerry, but iphone positioned a new mobile phone development trend and affected the whole mobile phone industry. Before people knew about tablets,
As soon as the ipad was born, countless consumers fell for it, and competitors imitated it. This is the power of innovation.
Now many entrepreneurs complain that there are no projects to do. They often skim over one entrepreneurial project after another and never stop to seriously think about whether this project can be innovated. Whether it is a product or a marketing model, even a small innovation will bring unexpected gains to your entrepreneurial road.
Jobs passed away, but the spirit of pursuing innovation he left to the world will remain in our hearts forever, which is worth remembering and learning. Let's follow in the footsteps of Steve Jobs and try to change our working life and even the world with innovation.
Successful examples of changing the world II
It was the winter of 194 1.
That year, World War II was raging. The whole world is bleeding, suffering and struggling.
194 1 year 65438+ February, the season of dripping into ice. On the streets of Washington, DC, there is thick snow everywhere. It's almost Christmas, but people are in a hurry.
It's late at night, Robert, the father of the American atomic bomb? Oppenheimer wandered alone in the empty street. He doesn't know where to go or what to do. He really didn't know how to face President Roosevelt. In order to explain to President Roosevelt what is an atomic bomb, what is an atom, what is a nucleus and what is nuclear fission, he has really exhausted his skills. The great president knows nothing about nuclear physics.
He couldn't make the president understand how an atomic bomb could have such incredible lethality, how an atomic bomb could have the power of tens of thousands of tons of TNT, how an atomic bomb could destroy a city and how it could kill hundreds of thousands of people at once. And all this is not science fiction, and war is unimaginable.
He can't make the president understand what is shock wave, what is optical radiation, why the atomic bomb explosion will bring nuclear pollution, and how many years can nuclear pollution exist. He failed to make the president understand why the atomic bomb explosion can form tens of thousands and hundreds of thousands of degrees Celsius, which has reached the temperature of burning and destroying everything in the sun.
The president's inexplicable expression has shown that he is tired and tired. Not to mention the president, who is thirsty and tired. He spoke for four hours, but the president obviously didn't understand anything. He can't pay for his Manhattan project, and it's tens of billions of dollars. For 194 1 America in wartime, no amount of money is enough.
After years of hard work, Robert? Oppenheimer had everything, and world-class scientists, including Einstein, obeyed him. He has collected everything he can. An atomic bomb for actual combat has been developed, all technical problems have been solved, and the laboratory stage has ended.
There is still a long way to go to develop and manufacture an atomic bomb that can be put into war and determine the course of war and even the outcome of war. He is in urgent need of tens of billions of dollars and at least 654.38 million people's investment. Without the support of the president, all this is impossible.
If he doesn't get the money, he will fall short, fall in the last meter, all his efforts will be in vain, and he will be ashamed to face the world.
He has one more chance, maybe this is the last chance. He will have breakfast with the President tomorrow morning. He must use the simplest language, maybe only three minutes, to make the president understand why he wants to develop an atomic bomb and then support his plan.
At dawn, the morning star disappeared from the horizon. At the moment when day and night changed, suddenly, an idea crossed his mind. Maybe this is what people call inspiration. He was secretly happy and saved.
At breakfast with President Roosevelt, Oppenheimer told him a story.
1804 65438+February, Napoleon was crowned Emperor of France, known as Napoleon I in history. He established the First Empire of France, and with brilliant achievements, he smashed five anti-French alliances and became the overlord of the European continent. His control area extends from the Pyrenees to the Nieman River and from the North Sea to the Adriatic Sea.
The mighty Napoleon was invincible on the battlefield.
But it is such a rare genius and expert in the history of world war, but he has repeatedly lost at sea. The French navy was beaten to death by the British navy, and the floating bodies were all over the sea, such as dead branches and leaves, which was terrible. Just when Napoleon almost lost all his money in the naval battle and was at a loss, the god of luck came.
An engineer asked for an interview. He suggested to Napoleon that the wooden warships should be changed into steel armored ships, and all the cloth sails should be cut off and replaced with steam engines and turbine engines.
The rare genius commander in chief in the history of world war smiled disapprovingly. On that day, all he could think about was, can the boat still float on the water when the board is replaced by steel plate? Cut the sail, how can the ship move forward? With that big teapot? He thought, is he an engineer? Just a madman.
He ordered the chattering madman's big ear photons to fan out.
Napoleon may never know what kind of mistakes he made. What if he listens to these gossips? Crazy? If so, history will be rewritten. Nor will they be imprisoned and stranded on an island after defeat.
After listening to this short story, the president didn't say a word. After a long time, when Oppenheimer was completely desperate, the president looked at his briefcase and said, I won't order you to get rid of that chattering, big-eared madman. Take out your report.
Example 3 of successfully changing the world
She performed with energy and passion on the stage. She has a religious obsession with her work and tries her best to safeguard Gree's interests. This is the familiar Dong Mingzhu. But in life, like ordinary women, she smiles and whispers. Are you online? 20 16 (Phase I) Female Leadership in China? When the forum is on the scene, face it? Fans? She readily accepted the sudden request for photos, autographs and interviews.
She is particularly beautiful, calm, fierce and gentle.
Enterprises, please assume your social responsibility.
From 2065438 to September 2005, five China brands, including Gree, published five full-page advertisements in The New York Times with global influence. The one in the advertisement? Make the world love China? Become a new advertising language for Gree. So, take Dong Mingzhu as the main image? Make the world love China? Promotional information appeared in the WeChat circle of friends, and the number of comments on this information almost set a record since the promotion information appeared in the WeChat circle of friends. Dong Mingzhu said,? Only by mastering the core technology can enterprises have confidence and the country have dignity. An entrepreneur must have the dignity of the country in his heart before he can go global. ?
A hero is known in the time of misfortune. Dong Mingzhu believes that when the times give us opportunities to create wealth, it is the unshirkable responsibility of entrepreneurs to repay the society. However, many enterprises pay more attention to making money after getting such a platform, rather than putting social responsibility in the first place. This is why China Manufacturing is finally considered as a synonym for low quality and low price. Today, although the product quality of many enterprises has changed, it is still difficult to restore trust, which is the result of the past dishonesty of enterprises.
Entrepreneurs in China need to think about what they have done for so many years and what they should do in the future. China is a big manufacturing country. Although many products are exported, few have mastered the core technology and reached the advanced technology level. Recalling the incident that China people robbed foreign toilet seats and rice cookers years ago, Dong Mingzhu felt that instead of accusing China consumers of being unpatriotic, it was better to say that the manufacturers had no patriotism.
? So let's not deceive others, thinking that the time to take advantage is the time when you leave the whole market. Made in China should reflect on itself this year. I think the only way out is to change itself first, and then change the world. ?
In Dong Mingzhu's view, how to balance corporate profits and social responsibility is another kind of integration, and they are not contradictory. In 20 15 years, Gree's profit10 billion. Although many enterprises can get such results, some of them are just a flash in the pan. ? Do something to make money, the result may be short-lived, and do something to transform the world, the result will be longer. Gree wants to be a century-old enterprise. We build enterprises with sincerity, let our technology serve the whole world and let consumers improve their quality of life. This is our true value. If an enterprise is willing to pay and has the spirit of losing, it will certainly win the respect of the world. ?
I'm not a star, I just do air conditioning.
In the economic era of internet celebrities, financial writer Wu Xiaobo described Dong Mingzhu as a? Internet celebrities in an alternative sense. ? Dong Mingzhu stood in the spotlight from the chairman's office and stole the celebrity endorsement business, saving Gree tens of millions of endorsement fees and advertising fees every year. More importantly than saving money, Dong Mingzhu has created a brand-new brand communication model: even the coldest and most formatted home appliance brands can be personalized endorsements. Moreover, the manufacturer itself should become the protagonist of word-of-mouth communication.
Give it to others? Goddess? Appellation, Dong Mingzhu thinks this positioning is not accurate. ? I am an air conditioner, and I must make the air conditioner to the extreme. I'm not a goddess or a star. I am a migrant worker, and this enterprise is not my own, but I have this enterprise and my consumers in my heart. Gree has a slogan. Let 7 billion people around the world use China Gree? This is my dream. ?
Personal? Principles? , emphasizing on the product? Standard? These have always been two principles of Dong Mingzhu. ? The standard is the threshold, and the standard comes from the needs of consumers. As a good enterprise, we should adapt to the needs of this era and create demand at the same time. This is the value of our enterprise. ?
To Dong Mingzhu's pride, her high standards have been rewarded. In large shopping malls in Dubai, Gree air conditioners are basically sold, because Dubai is hot for seven months a year, and only Gree products can meet the demand. As for others' admiration for her, Dong Mingzhu said it was because Gree made the best products? Love me, love my dog? . ? In the process of using products, users feel the sincerity and trust of enterprises. What affects Gree is not my personal style, but my thinking. ?
What should a good leader do? Six parents deny it?
Dong Mingzhu believes that one of the more important things she did in Gree was to fight against bad behavior, not to lead. To create a good corporate culture, we must do the following. Six parents deny it? Second, dare? Fight? . When Dong Mingzhu was a minister in Gree, he refused to seek personal gain for his brother, so he kept a distance from each other for 20 years. Never compromise the leaders, and never allow anyone to touch Gree's interests in any form.
? I'm not just talking about the economic loss of the enterprise, I'm more concerned about the image loss of the enterprise. Because at that time, I felt that the opportunity was in my hands, and my every move represented that the enterprise had left an impression on the society, so I felt that a good enterprise should not only do a good job of itself, but more importantly, Qi Xin should work together to fight against some bad behaviors, so that the enterprise could become stronger and bigger. ?
For this reason, someone described Dong Mingzhu? Where you walk, the grass doesn't even grow? . As a female entrepreneur, Dong Mingzhu is different? Anti-female characteristics? She is overbearing, uncompromising and not afraid of offending people. A person's character is difficult to be a person? Packaging? Come out, it must be true, it must not be perfect, it should be native. This does not conform to the standardization rules of manufacturing industry at all, but it should conform to the trend of personalized customization.
? Only by adhering to principles can we achieve the future, because people with courage and struggle do not depend on how much wealth you have, but on what processes you have experienced in life. I went through a process of struggle. ?
Don't tie yourself down on the condition of gender.
Since 20 10, Dong Mingzhu has been among the top six countries for six times in a row. The 25 most influential business women in China? List, and won the top three three times.
Dong Mingzhu believes that there is no need to overemphasize women's issues. Once? Woman? The words deliberately emphasize amplification, and this hidden discrimination is a reflection of life. She said,? In this internet, the era of big data has got rid of the past manual labor, so wisdom, conscience, honesty and morality are the key factors that determine whether you can be a winner, so I don't think there is much difference between men and women in gender. Although there are still gender needs in different fields, it does not mean that our gender is discriminated against. If women think they have been discriminated against, they will not be able to compete with others. ?
As a successful female leader, Dong Mingzhu said that as a woman, if gender is discussed as an important topic, she may look down on herself, which sometimes makes women afraid to play boldly. So don't use gender to restrain yourself, but release yourself.
? One person's success can affect a group of people, make everyone agree with you, and then have the same values. This is the value of female leaders and the goal that female entrepreneurs want to achieve at present. ?