1, increasing product value. If mineral water is sold in the desert, then 500 yuan buys life instead of mineral water, which will increase the value of the product.

2. Use the celebrity effect. Take this bottle of mineral water and find a celebrity to sign it and sell it to its fans. Then the value of this bottle of water has nothing to do with water. What is valuable is the signature of a celebrity.

3. Value-added services. Customize a beautiful box for mineral water, and then price it at 500. Although it sells mineral water on the surface, it actually sells boxes. This is actually a value-added service, the value of which is far greater than the value of the product itself.