Now the foreign trade economic environment has deteriorated, there are more competitors, and the lives of many foreign trade companies are not as smooth as before. Therefore, many people want to ask how effective other people’s foreign trade network marketing is. Focus on the Internet, a company that has been focusing on foreign trade Internet marketing for 13 years, today will analyze and talk about the effectiveness of foreign trade Internet marketing.

Why can’t we do well in online marketing?

1. The first common problem - there is a website but no traffic.

Many companies that are just getting involved in online marketing think that online marketing is to build a website, leave a contact number, put it online, and then spend money or find someone to promote it and get orders.

This phenomenon did happen in the early days of the Internet, when there were few companies online. There are few competitors, and when Internet-savvy customers come to the Internet, they find there are few businesses to choose from. Faced with limited choices, they will cherish it and carefully study every web page that may provide services to them. At this time, even if the contact information is placed in a very hidden corner of the web page, there is a chance to be discovered.

However, today with the explosion of Internet information, as more and more companies enter the Internet, this situation is no longer easy to happen. When customers search online, there are thousands of businesses waiting to serve them. Faced with this competition, it is very likely that your web page has never been seen by users.

This is no exaggeration at all. If when building a website, the quality of the web page content is average and you don’t understand search engine optimization, there will be almost no chance of entering the customer’s field of vision. The result is that after the website is completed, except for the internal employees of the company, it is almost never seen by the target customers.

The website needs to be optimized to have more opportunities to rank at the front of the search results and be seen by customers; the website needs to be promoted to get more traffic. Otherwise, "there is a website but no traffic", and naturally you will not be able to get orders. However, "having traffic" is only the first step.

2. The second common problem - there is traffic but no consultation.

Just because someone visits the website does not mean that they will get inquiries or orders. There are mainly two reasons:

1. Poor traffic quality

If most of the visitors who come to the website are not target customers, but people who are misled to visit the website. The quality of traffic generated by these visits is very poor, and it is difficult to generate inquiries or orders. So we try to choose the right promotion method and recommend ads to target customers who really have needs. This is often called precision marketing.

In online marketing, relatively precise promotion methods include search engine promotion and DSP advertising that have emerged in recent years. The key to the success of search engine keyword advertising is to choose the right keywords, write advertising creatives that are attractive to real target customers, and point to a persuasive web page.

2. The website is not persuasive

Even if the visitors to the website are target customers, if the website is not persuasive, you will not be able to get orders.

Because if the website cannot arouse the interest of visitors and allow them to quickly understand your advantages, visitors will not be willing to spend time on your website, and will choose to leave and go to other competitions that may provide quality services. The opponent.

The website is the carrier of the company's Internet marketing business model and marketing ideas, and it is also the content that the company hopes users will see in its online or offline promotion. Users can learn more about the company's products and services through the website, generate consultations, leave clues, and become customers, and generate data during the interaction for operators to make statistics and analysis, and then further adjust strategies, optimize and improve work, all of which rely on website.

Are all foreign trade companies bad?

You are wrong if you think so.

Meixin invested 360,000 RMB in 2 years and received US$3.6 million in Meixin comb and brush manufacturing factory. In 2015, I used the whole-network marketing solution and participated in the N 1 whole-network integrated marketing series courses, which greatly improved my website content construction and independent website operation.

Foshan Chenghe Building Materials Co., Ltd. invested 250,000 yuan to successfully go overseas in 2 years and got back 20 million orders. Mainly engaged in hot pot equipment, providing one-stop purchasing solutions.

So, what should I do? Do the following 5 channels.

Method 1: Content Marketing

Content Marketing (Content Marketing) literally means it belongs to the scope of advertising. There are many types, including: blog posts, white papers, emails, videos, audios, pictures, etc., but it is not an ordinary commercial advertisement because it is useful, valuable, and will not offend customers.

Method 2: Social Media Marketing

Social Media Marketing refers to using social media as a marketing tool to publish and share content on social networks and interact with fans. Market your own products to help your company increase brand exposure and awareness. At the same time, it can also bring traffic to your foreign trade website.

The six common social media are Facebook, LinkedIn, Pinterest, Twitter, Instagram, Google, and YouTube. They have experienced explosive growth in the past few years, and the business opportunities in the future are immeasurable.

Method 3: Search engine marketing

The mainstream international search engines are mainly Google, Bing, and Yahoo. Visitors from these search engines are divided into two types.

The first is through the search results of a certain keyword, which is natural traffic, commonly known as SEO (search engine optimization).

The second type is paid traffic that comes from clicking on ads on search results, commonly known as PPC (pay-to-click advertising). It mainly places keyword ads on Google Adwards and spends money on keyword bidding rankings. .

Method 4: Email Marketing

2016 is the last year that Facebook’s user growth rate will maintain double digits. By the end of 2016, Facebook users will reach 1.43 billion. This number may surprise you, but it’s nothing compared to email accounts.

The number of global email accounts reached 3.9 billion in 2013, and is expected to exceed 4.9 billion in 2017. It can be said that in addition to contacting and transmitting information, email is the only way for you to register various social accounts. It is also one of the most important marketing tools in current e-commerce.

Method Five: Video Marketing

According to foreign media reports: By 2017, video traffic is expected to account for 70% of the entire Internet traffic, and the growth rate of mobile video advertising is 5% higher than that of PC times, and the conversion rate reached 800. Not only that, if you use the word “video” in the email title, your click-through rate will increase by 65%.

If you don’t want to do anything or don’t want to do anything, you can ask us to help you operate it