Wechat business artifacts: There are many kinds of micro-business artifacts now, and their quality and effect are uneven; many micro-business partners don’t know how to choose. When choosing a micro-business artifact, we must pay attention to its group messaging function, because micro-business requires frequent group messaging; there is also the circle of friends function: an essential stage for micro-business is the circle of friends. When choosing software It depends on the functions of its circle of friends and whether it is suitable for you; for example, "Reed Assistant" has many functions in its circle of friends, including scheduled sending, automatic likes, etc.

Be careful on self-media platforms:

1. Platform selection

There are many self-media platforms. If the purpose of the operation is to promote promotion and attract traffic, it is recommended to choose Toutiao, Sohu, and Baijia focus on three platforms. In terms of marketing and promotion, these three platforms are very advantageous.

2. Drainage skills

To use self-media platforms for promotion, make good use of all aspects and do not miss any information points that can be promoted:

Account name: When registering, you can use your own promotion field, target user group, or product brand as your account nickname to deepen the user's memory.

Avatar: Generally speaking, avatars are not allowed to contain images with promotional watermarks or QR codes, but you can use the brand's logo or design a brand name image using graphics software. It’s also possible to further deepen the user’s impression.

Personalized signature: The introduction should be filled out clearly, clearly telling users what you do, what field you operate in, and what you can provide users to attract users to follow the account.

Platform derivatives: As for Toutiao, you can make good use of "Micro Toutiao" and "Wukong Q&A". "Micro Toutiao" is similar to circle of friends marketing. You can u4g1U set relevant characters for yourself to attract User attention. "Wukong Questions and Answers" is a Q&A platform with large traffic, stronger interactivity, and easier to operate than articles. If used well, the traffic drainage effect will be better than soft articles, and the traffic will come in faster.