Strengthen the label by optimizing the store foundation.
Especially when new products are introduced, or when the store is just opened, because the labels of stores and products are mainly from consumers: collectors, buyers, visitors and buyers, their crowd portraits will affect the labels, but for new products and new stores, these are not available, so how to embody personalized labels?
That is through the basic settings of the store, such as keywords, categories, details pages and attributes. For a new store, doing basic optimization is half the battle.
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Accurate marking of through train
Using the crowd premium function of through train, the baby store label can be quickly formed, and then the natural flow can be driven by accurate store label.
On the premise that there is little traffic in the new store and there is no problem with the products, the label of our store can be well strengthened with little through train investment, and the traffic entering the store through the through train is more accurate, and visitors' browsing, collection, purchase and transformation will be easier, further strengthening the label of baby and store.
Then you can't choose the words given by the system at will. In the early stage, long tail words that are highly matched with product attributes are selected for promotion. The competitiveness of long-tail words is relatively small, and the visitors brought by long-tail words will be more accurate.
Strengthen the label through the repurchase of old customers
Old customers are very important resources. Maintain old customers, whether it is the measurement of new products, breaking zero impulse, strengthening labels, etc. , can play a very good role. The label of old customers is very clear and the repurchase rate is high. The higher the weight of the baby, the more accurate the flow will be.
The above sharing is some of my experience, I hope it will help you!
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