What are the benefits of leaving a message?
(1) article supplement
The message area is also a supplement to the article. For example, if there is something missing in the article, the author can add it in the message area himself.
(2) reader interaction
Readers can express their opinions on the content of the article, and the author can also reply to the readers, which will improve the user interaction and user stickiness.
(3) imperceptibly
Everyone has herd mentality. For example, if a fan writes a wonderful comment in the message area, or praises the article for being well written, others will be influenced by this mentality and think that the article is well written.
(4) Fan Honor
For some super fans, it is an honor and reward to be in the message area, and they will be grateful, thus having a stronger sense of identity with the platform.
What should I pay attention to in my message?
(1) Set special message
Featured messages can only be displayed in the message area of the article, and now 100 featured messages (previously 50) are allowed.
There are two ways to set feature information:
A. Click "Message Management" in the left column of the official WeChat account, and you will see all the messages. You can reply to the messages on the left or put them in the selection.
B, find the corresponding article, click on the "message", you can operate the message of the specified article.
(2) How to set the top of the message
It should be noted that only the selected message can be placed at the top.
Find the corresponding article in the background of WeChat official account, click "Message", click "Featured Message" above after entering, find the featured message you want to top, and click "Top".
(3) How to cancel topping?
Under the above steps, just click "Cancel top setting".
What other ways to play messages?
(1) competition platform
In the article, the author often calls on the top few people who leave messages to award prizes, or randomly selects lucky readers from selected messages to win prizes and so on. At the same time, it also stimulates questioners to forward articles for praise and bring us communication.
(2) Topic operation
The message area can also be operated as a topic and played as a community. For example, Alipay in the official WeChat account often deliberately leaves less illegal content, so that everyone can speak freely in the message area. (WeChat raised the upper limit of comment area from 50 to 100, which actually gave the second game more room to play. )
The above is the introduction of the message game of WeChat official account. Many fans will leave messages on the graphic information published by the official WeChat account, express their opinions, and increase the interaction with fans, which is a very good official WeChat account function.
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