How to be a store manager? 1. The identity of the store manager? 2. What should the store manager have? 3. What qualities can the store manager not possess? 4. The manager's daily activities? 5. The manager's management authority is 1, personnel management? 3. Management of shortage? 4. cashier management? 5. Management of reports? 6. Health management? 7. Promotion management? 9. Management of rewards and punishments? Management by objectives 1 1, information management 12, complaint management 13, emergency management 14, cost reduction management 15, safety management 16, and contact the headquarters/kloc. I. The identity of the store manager 1. Representative of the company's business stores From the moment you become the store manager, you are no longer an ordinary employee. You represent the overall image of the company, representing the company's commercial shops. You must stand in the company's position, strengthen management, and achieve the goal of the company's operating efficiency. 2, the realization of the turnover target, the store you operate must be profitable to prove your value. In the process of achieving your goals, your management and setting an example will be extremely important. Therefore, 50% of the achievement of the turnover target depends on your outstanding performance. 3, the manager of a small shop is also a collective, there must be a manager, that is, you. You should not only give full play to your talents, but also take the responsibility of directing other employees-to help each employee give full play to his talents, you must influence employees with your own actions and thoughts, instead of letting employees influence your judgment and thinking. Second, the manager's ability should be 1. Guiding ability refers to reversing old ideas, letting them play to the extreme, thus improving turnover ability. 2. The ability of education can find the shortcomings of employees and help them improve their ability and quality. 3. The ability to master data calculation, study and analyze reports and data] Know the performance of their own stores. 4. The ability to achieve goals refers to achieving goals. And the organizational ability and cohesion that must be possessed, as well as the ability to control employees. 5. Good judgment and correct judgment in the face of problems. And it can be solved quickly. 6. The ability of professional knowledge is necessary for your understanding of cakes, bread and business services. 7. The management ability of operating a store refers to the management skills necessary for operating a store. 8. Ability and time of managers. 9. The ability to improve service quality refers to making services more rational and making customers feel intimate and convenient. Trust and comfort 10, self-exercise ability to keep up with the times to improve themselves, grow up happily with the company 1 1, honesty and loyalty 3, qualities that store managers can't have 1, leapfrog reporting, self-assertion (referring to unexpected problems) 2, shirking responsibility, evading responsibility 3, privately criticizing the company and complaining about its current situation 4. I don't believe that my staff and I can create business miracles. When I have credit, I enjoy it alone. 6. I am not good at taking advantage of the advantages of the clerk, but only see the shortcomings of the clerk. 7. I don't want to train my employees, nor do I want my employees to surpass me. 8. I don't want to report good news to my superiors or the company. 9. I don't want to strictly manage the shop. I just want to be a good person. 4. The manager's daily activity is 1, and I want B: the inspection of business stores: the inspection of inventory, inventory of new goods, display of goods, cleanliness of stores, lighting, price, equipment, change, etc. C: yesterday's volume analysis: the specific figures, whether it is down or up (find out the reasons), try to increase the volume. Announce the business objectives for the day. 2. After opening the store, until noon. A: Determine the focus of today's work. What kind of products should we fully promote today? B: Track business problems (equipment maintenance, lighting, product arrangement, etc.). C: Compare the sales/amount of cakes and bread in the store. D: When is the business peak today? 3. Have lunch in shifts at noon. 4. Afternoon (1: 00 ~ 3: 00) A: Training, talking with employees and boosting morale. B: handle and report the problems found. C: Investigate the peer shops around (how is the business compared with ours) 5. Evening (3: 00 ~ 6: 00) A: Confirm the completed turnover B: Check the overall situation of the store C: Instructions to successors or agents D: Place an order and coordinate with the headquarters 6. At night (6: 00 ~ closing time) A: Promote products, and try our best to achieve the goal of the day B: Take stock of items, register C: Do a good job of daily report D: Complete the checkout work E: Do a good job of leaving the store (ensure the safety of the store at night) V. Manager's authority 1. Staff management a: attendance management: it is strictly forbidden to be late and leave early, and strictly abide by discipline b; Service management: attract repeat customers with quality service. C: Work efficiency management: continuously improve the work speed and quality of each employee. D: manage unqualified products. There are generally two situations: * retraining unqualified employees * dismissing hopeless employees. 2. Out-of-stock management is the direct reason why turnover cannot be improved. Therefore, when placing an order, you must consider the specific business situation. Every once in a while, we should consciously increase the order quantity to avoid the stagnation or continuous decline of turnover. 3. Loss management losses are divided into internal losses and external losses. The store manager must understand that losses have a very serious impact on profits. In the bread business, for every dollar lost, it is necessary to sell 3-5 dollars of goods to make up for the loss, so controlling the loss is to increase profits. A: Internal wear and tear shops mainly receive cash, which is the main income of the bakery. If the cashier is damaged due to human factors, it will directly affect the turnover of the store you manage. The biggest human factor is stealing cash or stealing company property in a more subtle way. (1) When the following happens to the clerk, the store manager should be alert and observe whether the clerk has a loss motive * The employee leaves the store without taking time off * The clerk has no evidence but suspects that others are dishonest * There is too much change in the cash register (or the cashier doesn't enter the bank that day) * The clerk has an abnormal working attitude * The clerk complains that it is difficult to check the statement with cash receipts and payments * The clerk complains that there is something wrong with the cash register. In case of the above problems, the store manager should investigate in time until the problem is found. (2) The shop assistant has gone astray, and there are several manifestations * ahead of time and short overflow. The cash received is always less than the amount of the statement, and even false statements are made to match the cash income. * When the number of settlement checks is inconsistent, there is a shortage of products, the number of cakes received or the total number of statements * Employees usually buy high-priced goods at low prices * Employees give customers change, deliberately give less anti-theft * Steal products when opening and closing doors * Steal products or cash when off work or at rest. When the above situation happens, we must first seize the favorable evidence. 2. Must be resolutely dismissed (implemented after reporting to the company) (3) Losses caused by negligence in operation * Incorrect price tag placement or identification * Incorrect inspection * The store door is not locked * The validity period of the goods has expired. B: External losses (1) Losses caused by supply, handling or collusion with employees * The delivery note has been changed * The delivery note is ambiguous * The products are put into containers before confiscation * The movers are quick. And leave a delivery note * Don't let the salesperson check it carefully * Don't inform the clerk when the product enters the store * The porter quickly gives the clerk or the store manager a free sample, and Shi Xiaohui * tries to check that his clerk privately threatens to order from the workshop * The clerk is dissatisfied with her work or strongly dissatisfied with the company * The employee has abnormal financial pressure (2) The loss caused by improper ordering and acceptance * The product that should have been ordered is not ordered. The product name, quantity, quality, shelf life and label should not be ordered * Forgot to put the checked products on the shelves to solve the problem-order in moderation, but consciously order for a longer period of time to increase the turnover-strictly check the inventory and sales before ordering-refer to previous orders-single large orders, it is necessary to track the situation-check the delivery note-all defective products are rejected, and the reasons for rejecting the products should be explained. In order to check in the future (3) losses caused by improper handling of returns * Bread and cakes whose shelf life has expired must be returned * Dirty and damaged products must be returned * Goods delivered without orders (except for new products, which are notified) must be returned * The return list must be consistent with the actual quantity and sent to the headquarters together, and it cannot be handled privately * For the return caused by intentional damage of personnel, the responsibility of the parties concerned should be investigated (4) The loss of stolen goods by customers * The customer brought it with him. In the above situation, the clerk should always pay attention and take the initiative to serve. In order to reduce the chance of theft, (5) losses caused by operational errors * Goods transferred from other businesses are not accounted for * Compensation to customers is not accounted for * Preferences to customers are not accounted for * Temporary returns are not accounted for * Promotional products are not accounted for * Consumables for personal use (such as brooms and rags) are not accounted for (6) Losses caused by robbery are something that must be known when operating at night * Stores should be bright * Cash registers only keep certain cash * Lights should be turned on at night *. Take precautions * Follow the instructions of the robbers * Stay calm and don't panic * Carefully observe the characteristics of the robbers: age, gender, appearance, skin color, clothing, height (car, license plate, etc. ) * Call the police immediately afterwards, maintain the scene, and record the robbery process for the people present * At the same time, notify the superior. Post the notice of internal adjustment * and wait for the opinions of the police and superiors. (7) Loss caused by accident * Fire * Flood * Rainstorm * Power outage * Fighting * In case of the above accident, the manager should report to the immediate superior and then find relevant personnel to solve the problem. 4. cashier management * cashier operation can't be entered incorrectly. It is the manager's responsibility to clear the cashier. * The cashier's cash does not match the account. Find out the reason. * Take care of the recovered cash. * The cashier should prevent individual employees from being stolen. 5. Management of the report * The report must be filled in correctly and cannot be changed after signing * Note, if any alteration is found, ask the reason * The report is wrong. We should strictly examine what sells well and what doesn't, and find out the reasons. 6. Health management includes in-store health and out-of-store health. A: The hygiene in the store must be cleaned at any time, so that customers feel spotless and customers will turn back. B: Take the initiative to clean the sanitation outside the store, and don't interfere with customers' walking. Cleanliness is an important condition for making bread. Modern bakery. 7. Promotion management A: Before promotion: Manager's responsibilities: 1. Maintain good sales performance in the store; 2. Strictly control the in-store loss; 3. Keep the display in the store clean and vivid; 4. Reasonably control the personnel cost and maintain the high efficiency of employees; 5. Maintain good customer service in the store; 6. Strengthen fire prevention, theft prevention, work injury prevention and security work; 7. Review the in-store budget and in-store expenditure. Main work: 1. Be fully responsible for the management and operation of the store; 2. Make store sales and gross profit plans and guide their implementation; 3. Communicate and implement the work plan of the marketing department; 4. Coordinate public relations with local government departments; 5. Responsible for communication with regional headquarters and other business departments; 6. Be responsible for the selection, distribution and assessment of personnel in all departments of the mall; 7. Guide the business work of all departments of the store and strive to improve sales and service performance; 8. Advocate and supervise the implementation of the business philosophy of "customer first, service first" and create a warm, polite, clean and comfortable shopping environment; 9. Control the loss rate, personnel cost and operating cost, and establish the management concept of "low cost"; 10. Conduct inventory management to ensure sufficient goods, accurate inventory and timely issuance of orders; 1 1. Supervise the promotion activities of stores; 12. Ensure safe operation, strictly manage daily cleaning, fire prevention and theft prevention, and maintain daily equipment; 13. Responsible for the training of all employees in the store; 14. Authorize the manager on duty to handle in-store affairs; 15. Be responsible for other daily affairs in the store and handle abnormal situations. Auxiliary work: 1. Guide the on-the-job training of other store personnel; 2. Assist the headquarters in handling public affairs; 3. Feedback the operation information to the headquarters. Job responsibilities of the store manager: 1. Job responsibilities (1) convey goals to subordinates, grasp daily, weekly, monthly, cumulative and other goals, lead employees to achieve the designated sales targets issued by the company, reach countermeasures according to performance, lead employees to provide quality customer service and strive for the best turnover for the company. (2) Supervise the administrative and business work of the store: preside over the morning and evening meetings and keep records. (3) Analyze the sales work, check the supply situation daily, replenish the best-selling products in time, put forward reasonable sales suggestions or return the products to ensure daily sales. (4) Arrange the shop assistant to carefully check the goods entering the store (returned), and report to the company immediately if any discrepancy is found. (5) effective management and use of resources, such as manpower, goods, store display, publicity supplies, etc. (6) Provide training, education and guidance to employees on a regular basis: all rules and regulations related to the work norms of shopping malls. (7) Communicate the projects assigned by the company and promote the work, and train and manage all employees. Second, personnel management (1) guides the discipline and attendance of its employees. (2) Arrange the class schedule and make appropriate corrections according to the actual situation to ensure that subordinates go to work on time. (3) Put forward suggestions on personnel transfer, disciplinary action and promotion for subordinates. (4) Responsible for implementing gfd standards and unified standards. (5) Training employees in product knowledge, sales skills and other related work knowledge. (6) Understand the company's policies and operational procedures, explain them to employees and promote their implementation. (7) Ensure that every employee understands the store safety and emergency instructions. (8) Have a clear understanding of relevant employment regulations and explain relevant company rules and benefits to employees. (9) Hold a working meeting in the store: preside over the morning and evening meetings, keep records, discuss the store management and business matters with employees, give full play to the employees' sense of ownership, communicate in time, and reach an understanding. 3. Customer service (1) guides employees to sell goods with professional enthusiasm and provide high-quality customer service. (2) Effectively handle customer complaints and reasonable requirements. (3) Establish a good relationship between customers and the company. (4) Establish customer contact files to better serve customers. IV. Goods Management (1) Increase the replenishment amount according to the actual inventory and sales situation of the store to ensure that the inventory in the store is appropriate or sufficient. (2) According to the company's requirements, correctly display goods (including POP, shelves, window display, etc.). (3) according to the trend of flexible market changes, change the display mode of in-store inventory. (4) Supervise the work of receiving goods, returning goods and transferring goods to ensure that there is no mistake. (5) Supervise the neatness, cleanness and smoothness of the displayed goods. (6) Pay attention to market dynamics, analyze customer feedback, and reflect and put forward positive opinions to the company in time. V. Store Operation (1) Supervise the sales of the whole store. (2) Responsible for opening and closing stores, supervising cashier procedures and operating computer equipment. (3) Keep the yard and warehouse clean and tidy. (4) Keep the lights, music and instruments (air conditioners/tools) in normal operation. (5) Ensure that the interior and exterior decoration and shelves of the store are intact. (6) Supervise all in-store decoration and maintenance matters. (7) Be responsible for the safety and fire prevention of goods, property and cash in the store. (8) Be responsible for the display work and maintain the goods to be displayed in the yard according to the company's display requirements. (9) Ensure that the weekly business report and business situation analysis are submitted on time and accurately. (10) Drive all employees and effectively improve sales performance. (1 1) Make a weekly/monthly work plan to ensure that all kinds of documents are properly brought to justice. (12) presides over all kinds of meetings in the store as a bridge between employees and the company. (13) Arrange shopping guides regularly to learn about the trends of other brands, report to the company in time, strengthen consultation and circulation, and monitor the arrangement of promotional activities (including personnel arrangement and normal circulation of gifts according to promotional requirements). (14) is responsible for returning goods, delivering goods, and inputting them into computers or records in time. The manager's performance appraisal standard is 1, and the monthly sales target is achieved. 2, improve the cohesion of the subordinate staff team and the centripetal force to the enterprise. 3. Provide a good and comfortable sales environment. 4. Have the obligation to protect all the property of the store. 5. Strictly implement the company's various systems. 6. The accounts are clear and consistent. 7. Submit the monthly business report to the company on time. Position: deputy manager directly under the superior: manager directly under the subordinate: senior shopping guide and trainee shopping guide; Assist the store manager to describe the management function of the specialty store under his jurisdiction: (1) Store operation ● Assist the store manager to monitor the store sales and maintain normal operation. ● Be responsible for business-related work before or after checkout. ● Keep the shop tidy, tidy, clean, sweep the floor and read. ● Assist the store manager to handle all maintenance work. ● Be responsible for the safety of goods, property and cash in the store. ● Assist in all the display work of the store. ● Ensure that the music provided by the company is played in the store. Assist the manager to complete various reports and documents. (2) Commodity management ● Assist the store manager to keep sufficient inventory in the store. ● Display goods (including shelves, POP, etc.). ) follow the company VI manual correctly. ● It is suggested to change the display mode of goods in the store to cope with market changes. ● Assist in supervising the receipt and return of goods, and ensure the correctness. ● Pay attention to market trends, analyze customer reactions and reflect relevant suggestions to superiors. (3) Customer service ● Assist and guide employees to sell goods in a professional way and provide quality customer service. ● Handle customer complaints and reasonable requirements. ● In addition to the duties of the shopping guide, you should also be strict with yourself, set an example to abide by company discipline, and set an example for store successors. (4) Personnel management ● Assist the store manager to arrange rest reasonably according to company regulations and assist in implementation. ● Assist in the implementation of instrument standards and unified standards. ● Assist in training employees' product knowledge, sales skills and other related working knowledge. Assist the store manager to do other work, take the initiative to review and propose improvement methods. ● Assist in hosting morning meetings or evening parties, and strengthen communication with employees. ● Handle interpersonal relationships among colleagues fairly and improve team spirit. Performance appraisal standard 1, to achieve the monthly sales target. 2, improve the cohesion of the subordinate staff team and the centripetal force to the enterprise. 3. Provide a good and comfortable sales environment. 4. Have the obligation to protect all the property of the company. 5, the implementation of the company's various systems. 6. The accounts are clear and consistent. 7. Submit the monthly business report to the company on time.