Time: 65438+February 2008

Venue: Tianjin Key University (two universities)

Form: large-scale star song club

Artists: Wei Yuan Awakening, A Xin, Shi Kangjun, Tong En, Yaoyao Hu, Yi Dan, Axiu Orchestra.

Purpose: Respect originality and resist piracy.

Overview of activities

Media scale: TV, radio, newspapers and online media.

News Point: Stars Join Hands to Fight Piracy? Newcomers and veterans sing on the same stage.

The setting of fan interaction link: prize-winning quiz /MTV live performance

On-site prize: CD signed by artist

Watch the anti-piracy concert first.

Look at the star lineup.

The star lineup of the concert has always been the most anticipated by the audience. This year's anti-piracy concert lineup is also very strong. Wei Yuan Awakening, A Xin, Shi Kangjun, Tong En, Yaoyao Hu, Yi Drama and Axiu will appear one after another, bringing their masterpieces.

Aspect 2: Encourage remote support.

In addition to the stars present, some singers who were unable to attend for some reason will also express their apologies to fans and support for anti-piracy in other ways, and specially recorded a wonderful VCR for live broadcast, so that fans can feel his confidence in fighting piracy.

Aspect 3 Anti-Piracy Alliance

At the anti-piracy concert, artists will be divided into three groups to form a major anti-piracy alliance with distinct themes: one group is composed of creative artists who cheer for the creators through silent protests; Composed of a group of cutting-edge vocal artists, they cheer for the music scene from all angles; The other group consists of a group of dancers who pretend to be artists by wearing masks of artists, encouraging all artists engaged in performing arts through the form of true and false artists and covering up rampant piracy. If this goes on, the artists we see will also be pirated.

Aspect 4 Anti-piracy flag flying

In order to mobilize more people of insight from all over the country to actively join the ranks of anti-piracy, the organizers specially prepared a printed? Respect originality, resist piracy and anti-piracy banner, and conduct anti-piracy signature collection activities on the spot. Thousands of signatures have been collected along the way. This flag will eventually be treasured by Rolling Stone Audio & Video Company, expressing the determination of the whole people to join hands in resisting piracy.

Activity strategy

? Stars Anti-piracy Tianjin Campus Music Club? It not only has a strong lineup, but also uses the way of performance and social interaction for the first time to widely mobilize the whole people to participate in anti-piracy through concerts. During the concert, the anti-piracy manifesto will be announced to the public in the supermarket of Tianjin Rolling Stone Electronic Audio-visual Co., Ltd.? General mobilization order? People of insight who are concerned about the development of the audio-visual industry are cordially invited to make suggestions for cracking down on piracy, and citizens of this city [the article you read comes from: 126] are invited to get tickets for this song club for free. The concert will show Tianjin's determination and ability to fight piracy and protect intellectual property rights to the whole people and all guests present. I believe that a month before and after the concert, under the supervision of thousands of pairs of eyes of Tianjin citizens, no pirates will dare to go out again in Tianjin, right? .

The commercial value brought by this activity.

Many media paid attention to this incident and were present to assist the public relations development of real estate projects.

Commercial sales promotion of real estate projects

Sponsorship amount: * * million (including artist's travel expenses)

Commercial sponsorship return:

Name of the supporting organization

Name of supporting organization:

Special sponsor

The commercial value brought by this activity.

Return of participation right

Sponsors can invite * * * customers to participate in this activity.

Special event return

The general manager of the sponsor took a group photo with all the artists invited to participate in this activity.

Media publicity returns

There are TV media on the scene to record the whole activity.

At least five mainstream print media reports mentioned sponsors.

Signs and maps indicating the venue and sponsors in all printed materials.

Register LOGO in official website.

On-site publicity returns of activities

Title and logo of background board

Yi Labao Title and Logo

Signs of pre-publicity materials

Official website LOGO.

Put sponsors' promotional materials into media packages and guest gifts.

Collectable return

Media report collection

Full video of the scene

All the information and pictures

Brief introduction of Tianjin Rolling Stone Electronic Audio & Video Co., Ltd.

Tianjin Rolling Stone Electronic Audio-visual Co., Ltd. is an audio-visual company engaged in audio-visual products, entertainment, fashion and other related products.

At present, the company owns Huang Wei Road Store, Jiahua Store, Maigou Store and Milaeo Store. The four stores have a business area of nearly 2,000 square meters and more than 20,000 kinds of audio-visual products. At the end of 2008, there are still three branches in preparation. It is not only a paradise for entertainment, fashion and shopping, but also has left behind nearly 100 stars? Starlight footprint? . Famous artists Rene Liu,,,,,,, Huang Yida, Fang Zuming, Christine, Adu, Symphony Orchestra, Dai Peini, Zhou Xun, Chen Kun, Pu Shu, Xu Wei, Yang Kun, He Huan, Chen Lin, Yu Quan, Yang Chengang and Chen Lin.

Match? Dedicated, pragmatic, realistic, innovative and honest? Enterprise spirit? People-oriented, brand building, pioneering and enterprising? Company purpose and? Promote genuine products? Our pragmatic style has won unanimous praise from the outside world and established a good corporate image. With the rapid development of audio-visual industry, Rolling Stone is committed to? Sincere and kind, leading the trend? Faith, strengthen exchanges and cooperation with friends from all walks of life, better serve the society, repay the society, and create a brilliant audiovisual career!