A well-known Jewish investment expert came up with a very important principle through extensive observation and research: the "one more ounce law". He pointed out that people with outstanding achievements did almost the same amount of work as those with moderate achievements. The difference in their efforts was very small-"an ounce more." But the results were different in the achievements and achievements. In terms of substantive content, they are often very different.

He also applied this law to his experience at Yale. John Templeton was determined to get not 95 but 99 of his assignments correct. The result? He entered the American Fraternity in his junior year of college, was elected president of the Yale chapter, and received a Rhodes Scholarship.

In the field of business, John Newton further extended the one-ounce rule. He came to realize that just a little more would get better results. Those who worked harder got better results, and those who added 17 ounces to a pint instead of 16 ounces got a far greater share than their fair share of an ounce.

The "one more ounce rule" can be applied to all fields. In fact, it is a universal law that will lead you to success.

For example, apply this to a high school football team, and you will find that those guys who put in a little more effort and practiced a little more became stars and played a key role in winning games. . They have the support of their fans and the favor of their coaches. And all because they did a little more than their teammates.

What is the difference between the most famous and outstanding Jews in business, in the arts, in sports, in all fields? The answer is just a little more. "Add one more ounce" - Whoever can make himself add one more ounce will be rewarded a thousand times.

At work, there are many times when we need to "add that extra ounce." An extra ounce can make a world of difference in the job. A person who does his or her job conscientiously is, at best, a competent employee. If you add just that extra ounce to your job, you could become a great employee.

“An extra ounce” pays off in all jobs. If you add an extra ounce, your morale will soar and your collaboration with your peers will achieve extraordinary results. To achieve outstanding results, you must work harder than those who achieve middling achievements. Learn to add an ounce, and you will get unexpected gains.

In fact, it is not difficult to "add one more ounce". We have already put in 99% of our efforts and have completed most of the work. What is the difficulty in adding "one more ounce"? However, what we often lack is a little bit of responsibility, a little bit of determination, a little bit of dedicated attitude and a little bit of initiative and spontaneity needed to "add one more ounce".

“That extra ounce” is actually a simple secret. There are many things at work that we need to add that “ounce” of. It can range from your attitude towards work and the company to the small task you are completing. Even answering a phone call or preparing a report, as long as you can "add one more ounce" and make them more perfect, you will get returns several times that of one ounce.

The secret to Jewish success is leaving no stone unturned—plus that one ounce. An extra ounce of results will allow you to maximize your talents. John Templeton discovered this secret and applied it to his study, work and life, thus achieving great success. From now on, you also have this secret, use it!

"Have I done my best? Maybe I can add an ounce?" Asking yourself this question often will benefit you a lot.

Don’t underestimate the daily details and trivial matters

Successful Jews believe that good habits and good qualities must be accumulated over time. The glory of success comes from ordinary learning and training. Don't underestimate the details and trivial matters, because everything has a process from quantitative change to qualitative change. You must be good at starting from small things and doing them well one by one, only then can you accomplish big things.

The Jews also particularly believe in Voltaire’s words: It is not the mountains in the distance that make people tired, but the grain of sand in their shoes.

On the road of life, it is necessary for us to pour out the grain of sand in our shoes at any time. In life, it is not the huge challenges that knock you down, but the very trivial things. Many people have this experience: when a disaster suddenly strikes, people often instinctively generate a huge power of resistance out of fear and nervousness. However, when what bothers you is some trivial things, you may be helpless because they are the minutiae of life and are very insignificant. However, it is these seemingly insignificant things that can consume people's energy endlessly.

Successful Jews believe that if a person wants to make achievements, he also needs to start from small, ordinary and real things. As the saying goes, "A journey of a thousand miles begins with a single step." Those who ignore small kindnesses and think that doing small kindnesses are "superficial" and "low-level" are undoubtedly people with high ambitions and low intentions. Jews often teach their children that if they want to be an ambitious young man, they must consciously start from the "little effort" around them. Even if they do a very small good deed, it is better than those who regard the kindness as small and do nothing. Because "The difficult things in the world must be done with ease, and the great things in the world must be done with details."

There once was a Jewish clerk named Brown at the American Standard Oil Company. When he stayed in a hotel on a business trip, he would always write "Standard oil at US$4 per barrel" below his signature. This was no exception in letters and receipts. After signing his name, he would always write those words. . Because of this, he was called "$4 per barrel" by his colleagues, but no one called him by his real name.

When Rockefeller, the company's chairman, learned about this, he said: "There is an employee who works so hard to promote the company's reputation. I want to meet him." So he invited Brown to dinner.

Later, Rockefeller resigned and Brown became the second chairman. Is it a small thing to sign "standard oil at US$4 per barrel" when signing? Strictly speaking, this small matter is not within the scope of Brown's work. But Brown did it and insisted on doing this little thing to the extreme. Among those who laughed at him, there must be many who were more talented and capable than him, but in the end, only he became the chairman.

There are also some people who are unwilling to do it because it is small, or have a dismissive attitude. There is such a story. It is said that on the first day of school, Socrates said to his students: "Today we only do one thing. Everyone shakes their arms forward as much as possible, and then throws them back." , he gave a demonstration.

"Starting from today, can you do it 300 times a day?" The students all laughed. Who can't do such a simple thing? But a year later, when Socrates asked again, only one student in the class persisted. This man was the later great philosopher Plato.

“Who can’t do such a simple thing?” This is the mentality of many people. But please look at those successful Jews. They all do the same simple little things as we do. The only difference is that they never think that what they do is simple little things.

A person's success is sometimes purely accidental, but who dares to say that it is not inevitable?

Pia is a Jewish bank king. Whenever he recalls the past to young people, his experiences often make the listeners think deeply and respect him. While people were envious of his opportunities, they also felt the unique spirit exuded by a banker.

While still studying, Pia was determined to find a career in the banking industry. From the beginning, he applied for a job at one of the best banks. The arrival of a young boy was inconspicuous to the bank's officials, and Pia's job search hit a wall one after another. Later, he went to other banks, with equally frustrating results. But Pia's determination to find a job in a bank was not affected at all. As always, he approached the bank for a job. One day, Pia came to the best bank again and "boldly" approached the chairman directly, hoping that the chairman would hire him. However, as soon as he met with the chairman, he was rejected. For Pia, this was the 52nd rejection.

When Pia walked out of the bank in despair, he saw a pin on the ground in front of the bank door. He bent down and picked it up to avoid hurting others.

Back home, Pia lay on his back on the bed, staring at the ceiling in a daze, resenting that fate was so unfair to him and did not even give him a chance to try. In sadness, he fell asleep. The next day, Pia was about to go out to apply for a job. The moment he closed the door, he saw a letter in the mailbox. When he opened it, Pia was ecstatic and even doubted whether he was dreaming - the letter in his hand. The paper is the acceptance notice.

It turns out that yesterday, when Pia knelt down to pick up the pins, the chairman saw him. The chairman thought that such a shrewd and careful person was very suitable to be a bank clerk, so he changed his mind and decided to admit him. Pia rose through the ranks in the banking world and later became famous.

Extraordinary things can be seen in small details, eternity can be seen in a moment, the sun can be seen in dripping water, and spring can be seen in grass. The above mentioned things are all things that can be done with a little effort, but not everyone is willing to do it with a little effort. "Hand", or someone does it occasionally but cannot persevere. It can be seen that the "effort of a hand" is enough to reflect the nobility and dignity of a person. No wonder the ancients said, "Don't neglect doing good deeds because they are small."

Successful Jews often say that a person only needs to do one thing well in his life.

Concentrate on one thing. Since people's time, energy, and brain power are limited, God is fair to everyone's time, and everyone has the same 24 hours a day. So when you choose one or two goals in your life or within a period of time, you should use all your time, energy, and brainpower in this area. There are some professionals or experts in society who don't even know the general common sense of life, but they are better than the average person in certain professional aspects. This is because he saves the time that other people spend and concentrates on doing one or two things. They spend much more time on these two aspects than others, so they succeed and have more achievements in this aspect than others. In return, this is also a shortcut. When you are talking or talking to him about some topics that have nothing to do with him, there is no reaction on his face or a word, as if he didn't hear him at all. This kind of person knows how to save time, energy and brain power, and discuss less meaningless things with others, which is also a kind of saving. So the best way is to concentrate on one thing at a stage, put aside other unimportant things, and then set a new goal after completing it.

Many times, many things are easier said than done. Different people have different life trajectories and pursuits in life. Never compare with others and always strengthen your own beliefs. Jews often remind themselves in their career paths that they must firmly grasp the major goals of their lives. Goal, down-to-earth, step by step.

In a small town in Israel, there was a young Jew who was a janitor in a unit. Perhaps because his work was too light, in order to pass the time, he often read some historical books. own hobbies. In this way, he has been a janitor for more than 60 years, and he has also read books on history for 60 years. Hard work paid off, and with his perseverance, he made a very in-depth study of history, and subsequently became famous far and wide. With only a junior high school education, he was awarded the title of academician and became a famous historian in the world.

This successful example of a Jew gives the world this inspiration: Do one thing well in your life. The universe is infinite and life is limited. Everyone should focus their limited time and energy on doing something real that should be done and can be done well. After a goal is determined, you must concentrate all your mental and physical energy, stay focused, and stick to your original intention until you succeed.

The human brain has no less than 14 billion brain cells. Even successful Jews have less than 10% of their brain potential. It can be seen that it is not difficult for a person to do one thing well in his life. The key is whether he has the perseverance to persist to the end. Some people only care about the present and don't care about the long term. They follow the wind and the rain. They don't do this today and do that tomorrow. They are attracted to everything they see and join in the fun. As a result, we often end up with nothing and accomplish nothing.

Develop strategies and tactics based on changes in opponents

Be able to accept passivity but also strive for initiative. Compared with all external environmental factors, businessmen should become strong.

It is indeed clever for Jewish businessmen to formulate their own strategies and tactics according to changes in the external environment, especially changes in the market and competitors. Due to the ever-changing market and fierce competition, whether an enterprise can adapt to such changes has become the key to its survival and development. Enterprises should be good at formulating various contingency plans based on changing market conditions and competitor situations.

There is an example of the success that the Jews achieved by adapting to the environment. James, a Jew, turned out to be tainted with bad habits, like a playboy, looking for flowers and gambling, and after spending all the wealth given to him by his father, his life became unsustainable. Only then did he wake up and want to work hard. The prodigal son cannot change his fortune, so James is determined to start from scratch. He borrowed some money from his brother to start a small pharmaceutical factory. He personally organized production and sales work in the factory, working 18 hours a day from morning to night. No matter how much effort you put in, there will be great rewards. He saved the little money he earned from the factory to expand reproduction. A few years later, his pharmaceutical factory became quite large, with profits of hundreds of thousands of dollars every year. However, after market research and analysis, the astute James felt that the development prospects of the pharmaceutical market at that time were not promising, and he also learned that the food market had a bright future. Because there are billions of people in the world, they consume a lot of various foods every day. After careful consideration, he resolutely sold his pharmaceutical factory in 1965, borrowed some money from the bank, and bought the controlling stake of "Gayunkan Food Company". This company specializes in manufacturing candies, biscuits and various snacks, and also deals in tobacco. It is small in scale but operates in many categories. After James took over the company, he made some reforms in business management and marketing strategies. He first expanded the product specifications and styles, such as extending candies to chocolate, chewing gum and other varieties; in addition to increasing the variety of biscuits, subdividing biscuits for children, adults and the elderly, he also developed into cakes, egg rolls and other foods. . In this way, the company's sales increased rapidly. Then, Zhanmutu worked hard in the market. In addition to operating in this city, he also opened branches in other cities. Later, he also opened branches in many European countries, forming a broad chain sales network. As his business increased and his funds became abundant, James adapted to the situation and expanded the British business. Some food companies in the Netherlands were acquired to form a large group. By 1972, his chain of food stores had reached 2,500, making him the largest food company in the UK.

James always pays attention to the changes in the market situation, adapts to the changes, and gradually expands from the food industry to the real estate industry, petroleum industry, finance industry, and publishing industry. After more than 20 years of business, he has become one of the 20 super rich people in the world.

When fishing for "fish", beware of having the "bait" taken away

Businessmen are fishermen, so beware of the "bait" being eaten instead of catching the "fish" If it happens, it will make you laugh out loud.

Among the Jewish businessmen, there was an entrepreneur who "fished but failed and was taken the bait", he was Eli Black. Black is a graduate of the Talmud College (Rabbinic College). He moved to the United States from Poland with his parents and served as a rabbi on Long Island for three years. Later, he felt that preaching was not interesting and gave up the position of rabbi. , instead attending Columbia Business School.

After leaving school, he worked for a while at Lehman Brothers, managing the Rosenwald family estate, after which he bought a troubled estate. The bottle cap manufacturing company - American Sear-Kamp Company. In Black's own words, it was "a very small company with huge problems." Black conducted a major transformation of the company and changed its name to AMK. After the company, it embarked on the road of acquisitions.

Soon, Black's bottle cap manufacturing company with assets of only US$40 million began to "pursue" another company with many problems-John. Morel Company. This is a canned meat company, 20 times the size of AMK Company, with assets of US$800 million.

Having just stuffed the John Morrell Company and its problems into his own pocket, Black turned around and pursued a long-established, Boston-based banana growing and transportation company, United. Fruit Company. United Fruit Company has hundreds of thousands of hectares of plantations in Central America, has its own refrigerated fleet of 37 refrigerated ships, and has annual sales of US$5 billion. The company's stock is not favored in the securities market and can only be regarded as a weak capital-preserving stock, because the company's operating conditions may be good or bad, depending on nature or the temper of foreign politicians. However, this company has two unnoticed advantages. One is that it has no debt, and the other is that it has $100 million in cash and liquidity. It was these two points that caught the eye of Blake, a shrewd appraiser.

Black accidentally got the news from a brokerage firm. The bank had recommended the United Fruit Company stock to the client at a higher price as early as 2 years ago, and now it was looking for a target to trade it. go out. Black saw the opportunity and took action immediately. He bought the stocks from these brokers first and took the lead. Black borrowed $35 million from a banking group led by Morgan Trust Company and bought a large number of shares at $56 per share, which was $4 higher than the market price. The deal was the third-largest in the history of the New York Stock Exchange.

Afterwards, Black hoped to acquire the United Fruit Company without fighting, but other savvy people also saw that the company was profitable, resulting in a melee. Within a few months, three bids raised the price of the stock from $50 to $88 per share. In 1968, at the height of the merger frenzy of the 1960s bull market, Black's offer of a package of stock-replaceable bonds and warrants for $80 to $100 was extremely tempting. When the smoke cleared, AMK was the winner, and Black collected more than 360,000 shares through Goldman Sachs.

Black named the newly formed joint enterprise "United Trademark Company". This food processing complex is extremely large and daunting. However, the operating situation is not commensurate with this. The stock market crash in 1969 and the subsequent economic recession interrupted Black's continuous attempts to make mistakes and catch big fish, and successive natural and man-made disasters caused his losses to continue to rise.

In 1970, the company suffered a loss of US$2 million, and in 1971 it was US$24 million. In 1972 and 1973, it was okay, with income and expenses even. In 1974, the company's total revenue was US$2 billion, but its losses reached US$43.6 million.

United Fruit Company has been hit by a succession of natural disasters: hurricanes destroyed many fruit crops in Central America; drought and poor harvests have led to food shortages around the world, and cattle feed prices have skyrocketed. To make matters worse, it was later hit by seven Central and South American countries following OPEC's example.

In order to offset the deficit caused by rising oil prices since 1973, these seven banana exporting countries jointly decided to impose an export tax of 50 cents or 1 US dollar on each 40-pound box of bananas. Honduras is one of only three countries that actually imposes this tax. The tax set in Honduras is 50 cents per box. Since 35% of United Trademark's bananas are produced in Honduras, at 50 cents per box, the cumulative total will reach $15 million, which is a huge expense for United Trademark.

At this moment, official channels in Honduras spread rumors that for some reason, the tax amount could be appropriately reduced: if United Trademark Company pays an additional $5 million, the President of Honduras will reduce the tax by half. In this way, the company can pay $7.5 million less in taxes. This is a blatant request for bribes. After negotiations with Honduras, the company agreed to pay a bribe of US$2.5 million. Subsequently, US$1.25 million was deposited into a Swiss bank account through the company's senior staff in Europe, and the remaining balance was promised to be deposited one after another. Later, Black came under great pressure for acquiescing to the bribe, so the remaining money was never sent. From now on, there is no need to send it away anymore.

The hurricane destroyed 70% of Honduras' banana groves, causing losses to companies as high as $19.5 million.

Serious losses forced Black to sell subsidiaries to make up for the deficit, and United Trademark's stock fell to $4 per share. This company with total revenue of more than $2 billion is only worth $40 million in the public eye. At this time, the bribery of the President of Honduras came to light again. Under all this pressure, Black collapsed. This industrialist, who could not stand failures and scandals because of his moral and entrepreneurial spirit, finally jumped from his office on the 44th floor of the Pan American Building on February 3, 1975. Death.

There were many accidental factors in Blake's failure, and people should not judge a hero entirely based on success or failure. However, the lesson of his failure in fishing without success and having the bait taken away is still worth learning seriously.

Always alert yourself with a sense of crisis

American Jewish tycoon Rockefeller once said that a businessman's career is never-ending, and once he has a certain amount of wealth, it is only a staged success. If you don't always alert yourself with a sense of crisis, you will put yourself in a real crisis. A businessman may face even greater pressure after achieving so-called success. You need to always remember that what you have achieved is only a staged victory, and greater challenges are yet to come.

Speaking of the sense of crisis, you may say: That is something that only successful people or losers need to consider. Successful people only need to raise their celebratory glasses and enjoy the joy of success.

If you succeed, you should celebrate. But if you think that you don’t need a sense of crisis if you succeed, you are totally wrong. As a wandering nation, any Jewish businessman will never be complacent about temporary success, let alone sleep on his laurels!

In fact, every truly successful Jewish businessman is actually full of a sense of crisis at all times. Because they know that there are many factors that affect success, and they are full of variables, and you cannot fully control these factors. This means that success is only temporary, and once a factor changes, you may need to face failure. If you don’t have a sense of crisis and lack a strategy for dealing with what might happen, you may be at your wits’ end by then.

If you succeed once or twice, you need to calm down and consider the subjective and objective reasons for this success, as well as possible competition, possible changes in social politics, and updates to consumers. Changes, etc., must be analyzed calmly and corresponding countermeasures formulated. This is the attitude a truly discerning businessman should have.

If a nation does not have a sense of crisis, there is a huge crisis hidden in the nation; if a businessman does not have a sense of crisis, his career prospects will be very worrying; therefore, even if you have succeeded, you should always remember Live: Tomorrow may not be better than today!