Community residents activity plan 1
I. Guiding ideology and activity objectives
Guiding ideology: Guided by the important speech at the national conference on propaganda and ideological work, with the goal of "advocating reading and learning fashion, making the broad masses of people feel the pleasure of reading and making reading shape perfect personality", we will comprehensively improve the cultural connotation and taste of the people.
Activity goal: Reading is an important channel for one's spiritual growth. The activities of reading month are held in the street, aiming at stimulating the reading interest of the general public, improving the cultural heritage of our street and standardizing the words and deeds of urban residents. Let the general public learn in joy and improve in learning. Through activities, we can improve the cultural quality of citizens, cultivate noble moral sentiments of urban residents and cultivate elegant life interests, thus promoting the construction of a harmonious society.
Second, the theme of the event:
The companionship of books makes you happy all your life.
Third, the activity time:
20__ year165438+1October1-165438+1October 30th.
Four. Target audience:
Community, enterprise and school
Verb (abbreviation for verb) activity information:
(1) "Reading Month" Opening Ceremony and Book Donation Activities
Venue: Street Hall, time:165438+1the morning of October 6, attended by leaders of various communities and departments in the street, and student representatives of enterprises and schools. At the opening ceremony, street leaders presented books to the heads of various communities and departments, as well as student representatives of enterprises and schools. The purpose is to encourage urban residents to read more books, be proud of advocating science, be ashamed of ignorance, and be new citizens with culture and dreams. Later, the representative suggested that the majority of urban residents should take the reading month as an opportunity to take enterprising actions, take books as their friends and partners, "love reading, read good books and be good at reading", and enrich their lives with reading and knowledge. Learn to build "beautiful streets" and realize "Chinese dream".
(2) Holding reading lectures
Invite scholars and writers to hold lectures on literature, calligraphy and painting, etiquette and psychology. At the same time, combined with the reality of the majority of residents, education experts are invited to go deep into streets, communities, enterprises and schools to teach face to face. (Responsibilities: Organization Department, Propaganda Department, Education Bureau)
(3) Hold a reading exchange meeting.
Use the "Reading Month" activities to organize various forms of reading lectures, symposiums and exchange meetings to talk about reading experiences, exchange learning experiences and share learning results. (Responsible unit: community and related units)
(four) to carry out reading and storytelling, good book recommendation activities.
Invite street leaders, excellent teachers and other scholars from all walks of life to recommend excellent books and make brief comments. (Responsible unit: Propaganda Department)
(5) Holding a reading speech contest.
A speech contest "Learning as a Partner for a Happy Life" was held in schools to show the good image of the people and advocate a good learning atmosphere. (Responsibilities: Propaganda Department, School)
Work requirements of intransitive verbs
(a) clear responsibilities, do a good job of implementation.
All communities and relevant units should conscientiously organize and carry out "Reading Month" activities in light of the actual situation, and creatively carry out various and lively reading activities in light of their own characteristics.
(2) Intensify publicity and fully mobilize.
Make use of publicity positions such as bulletin boards, publicity windows, blackboard newspapers, etc. to increase publicity, hang the slogan of reading festival activities in a prominent position, create a rich reading atmosphere, and actively promote the reading activities of grassroots people in the street while carrying out reading activities in the street to expand their influence.
(3) Strengthen leadership and elaborate organization.
The activity of "Reading Month" is an important material for the construction of spiritual civilization in our street. All communities and relevant units should take it seriously, strengthen leadership, raise awareness, connect with reality, and organize carefully to ensure the orderly development of reading activities. In order to strengthen the organization and coordination, the "Reading Month" organization office (located in the office of the Propaganda Department) was established to coordinate the organization and development of activities.
Community residents' activity plan II
I. Purpose of the activity:
In order to strengthen the communication and contact between community workers and residents and enhance their feelings, the community will hold 20__ New Year's Day activities to welcome the New Year.
Second, the activity arrangement:
1, time: February 20__ 65438, 2: 30-4: 00 pm.
2. Venue: Meeting room on the second floor of the street office.
3. Moderator: (to be determined)
4. Participants: community representatives
(Try to choose influential, prestigious and high-quality owners)
Three. Activity agenda
1, the list of people recommended by the district heads to participate in the owner, with the basic information of the owner attached;
(_ _ _ _ _).
2. After screening the recommended list of the owners, report it to the property manager for examination and approval;
(_ _ _ _ _).
3. The district head will personally hand over the invitation letter to the owner;
(_ _ _ _, _ _, _ _ _)
4. Site layout;
(65438+ February _ _).
5. Welcome guests and guide them to the meeting place;
(Arrange 2 customer service personnel to receive the whole journey) (_ _ _ _ _ _)
6. The tea party has started:
(1) The host announced the tea party and introduced the participants;
(2) community director's speech
(3) community residents' representatives speak;
(4) Free communication around "How to serve the owner wholeheartedly", collecting suggestions or opinions from the owner (establishing customer service personnel records);
(5) The property leaders summarize and make concluding remarks;
(6) Giving gifts
(7) the tea party is over;
7. The customer service staff will clean up the site.
Fourth, the need for goods preparation
1, digital camera (fully charge the battery in advance);
2. 15 invitation letter, 20 table cards, and the list of participating owners;
3. Food preparation:
(1) One teapot, one bag of paper cups, 20 cup holders, five pots of tea, tea 1 box;
(2) 5 kg of melon seeds and peanuts, 2 kg of oranges, apples and bananas 10, and sugar;
(3) venue layout: flowers, balloons and red paper (tea party);
4. Gift preparation: 25 thermos cups with company name and logo printed on them.
Verb (abbreviation for verb) cost budget:
* * * around 800 yuan.
Community residents' activities programme 3
First, the main idea of the program:
1. Continue to improve and strengthen the brand image of "Du Baili" in Liuzhou beauty market, expand its popularity, enhance its reputation, and urge consumers to take consumption actions. Through a series of innovative planning, the sensational effect of "talking about Du Baili, going to Du Baili" has been produced inside and outside the head office and Huafeng chain store, which has seriously reduced the number of customers, arousing consumers' enthusiasm and initiative for Du Baili.
2. Objectives:
Overall goal: further contain the growing market share of other beauty industries in Liuzhou beauty market, seize some lost markets, and make Du Baili stabilize Liuzhou market, go out of Liuzhou, go to the whole country, and further improve the brand position.
Specific objectives: to enhance the feelings of community residents through public welfare activities in the community, introduce the knowledge and common sense related to "Du Baili", transform the perceptual investment of community residents into rational consumers, and form a group of fixed "Du Baili" consumers in Liuzhou community market.
Second, the plan implementation time:
The first stage is from February 16 to March 8;
The second stage is from March 10 to May 1.
Third, the market analysis:
1. According to our investigation on the community where the chain store of Du Baili in Liuzhou City is located and its surrounding communities, the community residents' understanding of Du Baili can be divided into the following categories:
(1) Some consumers clearly know the nature of "Du Baili" organization and the purpose of carrying out activities. Sales is "donating money to study, spending beyond value". In the survey, we conducted a survey among some community residents on the topic of "Since we know Du Baili, why not choose". A considerable number of community residents reported that their understanding of Du Baili's corporate brand only exists in the concept of "doing beauty", and other beauty salons on the street can also do it, which is easy to accept.
(2) Some consumers know the name "Du Baili", but some residents don't know what "Du Baili" is and what kind of enterprise it is because it doesn't carry out activities in the community and lacks good contact and understanding.
(3) Some consumers don't know Du Baili at all. Due to the ineffective implementation of the original cultural packaging strategy of the enterprise, even if beauticians or market developers come to introduce and recommend, they will not easily believe this consumer place.
The above situation shows that "Du Baili" has not yet occupied a strong position in the minds of consumers, and its corporate brand position in the residential market is not high.
2. Cause analysis:
(1) "Du Baili" only pays attention to the retention rate of old customers, but lacks the publicity of community activities and the development of new customers (or potential customers).
(2) "Du Baili" failed to effectively apply the cultural packaging of corporate image to the actual customer market positioning, and lacked the follow-up and promotion of the customer market.
(3) At present, the competition in the beauty market in Liuzhou is very fierce. Du Baili lacks strong publicity on consumers' "taste orientation and status orientation", which leads to many consumer groups only willing to spend in other beauty salons with low fees, resulting in the biased psychology of "it's all the same, why should I choose expensive ones", which makes many consumers tend to choose other options, leading to the loss of customers.
Fourth, advantage analysis:
(1) Beauty is a life concept that everyone needs, and the psychological demands of customers have gradually changed the seasonality of the beauty industry.
(2) Du Belle's old brand image of self-operated mode in the past left a deep impression on a considerable number of consumers in Liuzhou market.
(3) Since Du Baili was sublimated into a "business model", its popularity has gradually expanded and its brand has been accepted by consumers.
Five, corporate propaganda orientation of community activities:
1, "Du Belle" corporate image packaging.
2. Promoting "Du Baili" is not only a beauty institution, but also a social charity operation plan and target appeal.
3. Packaging positioning of "Du Baili" consumption strategy.
Sixth, the specific implementation:
Theme: "Good luck to Du Baili" community promotion activities.
1, prepare in advance:
(1) Advertisement: All customers who spend money in all chain stores of Du Belle organization should pay attention to it from now on and take good care of your bill receipt. Du Baili will have a wonderful performance (the customer's name and address should be registered in the community).
Newspaper time
Select media: Liuzhou local newspapers and TV stations.
(2) Manual in place (community)
(3) Making "Du Baili Lucky Card"
(4) personnel training
(5) News tracking reports
2. Activity time: From February 8 to March 8, 2000, four chain stores (Fuliu, Xinfuju, Huafeng and Zhongjiao) were circulated in the community.
3. Target population: residents of the communities where the four chain stores of Du Baili are located and residents of the surrounding communities.
4, project analysis:
(1) government departments at all levels attach great importance to the construction of community culture, and officials in charge of the community also need the intervention of enterprises to publicize their political achievements. As a beauty company and a charity ambassador who cares for students, Du Baili should have the responsibility to cooperate with government departments in the community to improve the cultural life and quality (love) of community residents.
(2) The survey shows that more than 70% consumers in the beauty industry need convenience, so they are used to spending in beauty institutions in the community. At the same time, it also directly faces some "Du Baili" consumers who know nothing about "Du Baili" information.
5. Action plan:
(1) Du Baili is lucky to come to your home-community cultural performance.
(2) Specific contents: (see Annex)
6. Promotion method:
(1) All customers can exchange the _ _ yuan consumption bill for a beautifully made "Du Baili Good Luck Card" (with the number printed on it and the name badge of "Du Baili" and "Please Save"), and they can also enjoy all kinds of preferential reward activities and lottery activities organized by "Du Baili" company.
(2) The winners and their families who hold the card for the first time will enjoy the beauty consumption discount made by Du Baili Company for you within one year after winning the prize. With the "Du Baili Good Luck Card", customers participate in the "Du Baili Good Luck to Your Home" lucky draw held by enterprises. Lottery time: March 8, 200 winners (50 people/community).
(3) Time of the second lottery: May 1, the first prize 1 name, the second prize1name, and the third prize1name. (Prize distribution omitted)
7. Personnel requirements: enterprise personnel must undergo special training and appear in front of Liuzhou citizens in a neat and up-to-date manner, giving people a reliable good image and enhancing people's goodwill towards Du Boli enterprises.
(1) It is necessary to know the history and present situation of Du Baili, the motivation of introducing community cultural packaging and related issues.
(2) Be quite familiar with the products and projects operated by Du Boli, including their functions, ingredients, packaging and prices.
(3) Have certain health care knowledge and basic knowledge of maintenance, health care and prevention.
(4) Train their verbal communication skills and politeness.
8. Continuity of activities: Cooperate with various public welfare undertakings implemented by Liuzhou Municipal Government, and pay attention to corporate publicity.
9. Assisting units: Municipal Women's Federation, Municipal Veteran Cadres Activity Center, Municipal Hope Project Office, community government agencies, etc.
Community residents' activities programme 4
I. Purpose of the activity:
Through the master into the community to teach cooking Hunan cuisine, teaching cooking skills, so that more people know and understand Hunan cuisine, improve the visibility of Hunan cuisine. While teaching cooking Hunan cuisine, advocate the concept of healthy eating.
Second, the organizer:
Zhuzhou catering industry association
Co-organizer: catering enterprises in community offices
Third, the form of activities:
According to the needs of community residents, we adopted the way of "one famous shop, one famous chef, one community", and went into various communities in Zhuzhou City to teach citizens how to cook exquisite Hunan cuisine on the spot.
Four. Location:
In the major living quarters of Zhuzhou City, considering the number of residents and traffic conditions, it is more standardized to hold activities in the quarters with property management companies, so our choice tends to have property management companies and representative quarters.
Verb (short for verb) Time:
1 1 month-1February (Saturday and Sunday) from 9: 30 to 12: 00.
Activity of intransitive verbs
(1) Launching Ceremony:
(1) The host introduced the leaders and guests attending the launching ceremony;
(2) Speech by Mr. Zhu Jun, President of Zhuzhou Catering Industry Association;
(3) Speech by Mr. Zhang Guomin, Deputy Director of Zhuzhou Municipal Bureau of Commerce and Grain;
(4) Leaders (to be determined) announced the launch of "Hunan cuisine skills into the community" activity.
(5) The master teaches to cook Hunan cuisine.
(2) The master entered the community to teach Hunan cuisine.
A famous shop, a master and a community are connected, and flexible and diverse interactive ways are adopted to teach citizens to learn 3-4 classic Hunan dishes.
Seven. Activities to prepare
1, print publicity of the event site:
(1) paint 1 background wall;
(2) 4 activity banners;
(3) Four Yi Labao;
(4) Audio propaganda dubbing and live advertising;
(5) A small lottery ticket (knowledge of healthy eating) is attached to the newspaper.
(6) Conventional kitchen utensils and supplies.
2. Title fee:
Exclusive title activity fee 1 1,000 yuan/field, title return:
(1) Indicate the exclusive sponsorship of the activity unit in the obvious position of the painted background wall.
(2) The name of the activity can bear the eye-catching name of the exclusive title unit.
Community residents' activity plan 5
I. Guiding ideology
Give full play to the new life, new fashion and new look of residents and workers, vigorously develop prosperity of the community culture, and form a healthy, progressive, civilized and harmonious festival cultural atmosphere in the community. By organizing civilized and festive garden activities, residents and workers can participate in garden activities independently and cultivate their sentiments in the garden; Exercise in the garden; Get knowledge in the garden, so as to make the new year full of vitality, unite people's hearts, and promote community cultural work to set goals!
Second, the activity leading group
1, team leader:
2. Deputy Team Leader:
3. Members: members of community trade union federations and trade union chairmen of various units.
Three. Participants:
Some residents, employees and community residents registered in the area. It is estimated that 3,000 copies will be distributed (issued by the unit trade union 1 1,000 copies), and residents over 6 years old will receive 2 copies with their household registration, on a first-come-first-served basis.
Fourth, the activity time:
It starts in the afternoon of _ _ _ _ _ _ _ _.
Verb (short for verb) Location:
Community office building (_ _ community basketball court)
Activity of intransitive verbs
1, riddle guessing 100: rules of the game: participants remember that they think they can guess the riddle number, answer the staff, and win the prize (one vote, one answer). After winning this prize, the staff immediately put a red tick and stopped answering.
2, end table tennis: the rules of the game: 10 meter round trip, completed within 30 seconds, do not fall for victory.
3, basketball shooting: two-point one-line shooting, throwing a prize.
4, football shot: 10 meter kicked into the prescribed door.
5. Knock the gong with a mask: trap your eyes with a towel at a distance of 10 meter, turn around for 3 times, and knock the gong hanging on the wall within 30 seconds.
6. Skipping rope: 2 people shake the rope, 1 skipping rope 10 wins.
7. Super Bowling: Put 3 bottles of mineral water into a triangle, use a 5-meter external football as a bowling ball and hit 3 bottles of mineral water at the same time to win.
8. Blowing table tennis: Four cups are filled with water vertically, and the table tennis in the first cup is blown into two, three or four cups to win.
9. Interesting word combination: draw three words from the lottery box in turn and arrange them in order to form a meaningful sentence to win.
10, trap object: one ticket leads three times, and it is thrown to a fixed ground object at a certain distance, such as snacks, wine, cigarettes, soap, toothpaste, etc. , and can be put in the sleeve to take away.
1 1, live chickens and ducks: put a live chicken and duck in the fence, get three laps with the ticket, throw it at the live animals within a certain distance, and put it in the neck to get the grand prize.
Seven. Activities require
1, _ _ _ _ recently held a meeting of trade union chairmen, community leaders and residents leaders of all units to convey the arrangements for the Spring Festival garden activities in the community.
2. In _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
3. The venue of the activity is arranged in the morning of _ _ _ _, and it will be carried out as usual in case of rain, and the content of the activity will be improvised. Colorful flags, banners, stereos, etc. It should be arranged at the event site to make the scene full of festive atmosphere.
Eight, matters needing attention
Before the activity begins; Simple ceremonies organized by the community; Explain the purpose and significance of organizing this activity; Strengthen activity discipline education; Therefore, as of:
1, consciously abide by discipline, obey the command of the staff, queue up in an orderly manner, be polite, happy and peaceful.
2. Pay attention to personal safety and on-site safety precautions during the garden visit.
3. Don't throw peels, scraps of paper and garbage, and keep the activity place clean.
4. The vehicle should be parked at the designated location.
Articles related to community residents' activity plan:
★ 5 Theme Activity Plan for Community Service Activities
★ Collection of 5 articles on community activity plan.
★ Model essay on community activity plan
★ How to design a community activity plan?
★ Community activity plan
★ Planning scheme of community activities
★ 202 1 Ten Summaries of Interest in Community Activities
★ About 20 17 community reading activity plan
★ 3 model essays on community activity plan
★ 202 1 4 community Spring Festival activity plans
(Preferably more)