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E-commerce

The purpose of this course is to enable students to understand the basic knowledge of e-commerce and information technology and master the system of this professional knowledge. The main contents include: the basic concept and principle of e-commerce, the present situation and development of e-commerce, the characteristics of e-commerce, the types of e-commerce, e-commerce model, computer technology, programming, operating system, compilation system, database system, communication technology, network technology, Internet, EDI technology, electronic payment technology, security and other technologies, the composition of e-commerce system and its development tools, and the overall solution and case introduction of e-commerce.

E-commerce Website Design

Through the study of this course, students can master the workflow of e-commerce application system and the types, structures and functions of e-commerce websites, and summarize the general idea of e-commerce website design and management; The significance and specific content of e-commerce website planning are expounded in detail. This paper introduces the technical environment of e-commerce website operation and the popular website development technologies and tools at present. This paper comprehensively discusses the content design process of e-commerce website, the construction process of webpage, the specific content of website management and the establishment of management system. In addition, it also introduces the solutions and functional structures of several typical e-commerce websites.

Database Technology of E-commerce

Through the study of this course, students can master the information management model of E-commerce and related theories of databases, and make use of the basic concepts, development methods and contents of Web databases. This paper focuses on the basic knowledge of SQL language, integrated development tools, database design methods and open database interconnection (ODBC) technology, and introduces the main contents of the popular database management system in detail.

E-commerce Scheme

Through the study of this course, students can master the concept, architecture, development standards, specific development methods and steps of e-commerce information platform development. The main contents include: an overview of the global, social, public and comprehensive characteristics of e-commerce system in the network economy era, the significance of the planning and development of e-commerce information platform, the construction of open and dynamic e-commerce, the standard system of unified e-commerce information platform, the principles and contents of the planning and development of e-commerce information platform, the EOE technology of developing network remote service platform, and the case analysis of MicroSoft Commerce Server e-commerce information platform.

Economic Information Management

Through the study of this course, students can master the basic concepts, theories and corresponding technologies of information management and economic information management. The main contents include the basic theory of information, information technology, information management, economic information management, information processing technology, informatization and social development, information security, information laws and regulations.

E-commerce and Modern Logistics

Through the study of this course, the relationship between E-commerce and modern logistics is taught to students, and how to carry out modern logistics management under the e-commerce environment is systematically introduced. This paper introduces the basic knowledge of modern logistics and the basic functions of logistics, leads to the logistics mode by discussing the relationship between e-commerce and logistics, explains logistics management and enterprise logistics management in detail, emphasizes the importance of logistics information technology and logistics information management, and introduces the basic knowledge of supply chain management and several main supply chain management methods in combination with the logistics characteristics under e-commerce.

Network Technology and Application

The purpose of this course is to make students master the basic knowledge of data communication and computer network, and understand the principles and steps of computer network design and engineering. The main contents include: data communication, network transmission medium, seven-layer protocol of network interconnection, local area network, TCP/IP protocol, metropolitan area network, wide area network, types and working principles of network connection equipment, repeaters, hubs, bridges, N-layer switches, routers, computer network engineering, enterprise network planning and design, network security, network management, and Internet, Intranet, Extranet, etc.

Network Marketing

This course enables students to master how traditional enterprises use the Internet to carry out marketing activities; How Internet companies use marketing methods to plan and develop their own business. This paper discusses the integration of network and marketing from the characteristics of network marketing, network marketing environment, analysis of customers' online buying behavior, network research, network target market analysis, website planning strategy, customer strategy, cost strategy, channel strategy and network interaction, that is, how to form the network marketing system.

Customer Management in E-commerce

Through the study of this course, students can master the fierce competition in the business environment. E-commerce customers are the objects that enterprises must pay attention to. They mainly study the types, distribution, characteristics and psychology of e-commerce customers, strengthen the management of customer information, and explore ways and methods to maintain customer loyalty and satisfaction.

Network Security and E-commerce

Through the study of this course, students can master how to ensure the safety of e-commerce activities, mainly introducing network security technology, information encryption technology and electronic payment security technology. This paper explains the computer network security foundation, the basic concept of network security, common network attacks and preventive measures, cryptography foundation, modern encryption technology, key management technology and identification and authentication, and introduces DES algorithm, RSA algorithm and digital signature technology. SSL protocol and SET protocol are detailed, and how to ensure their security in specific e-commerce applications and the measures taken are explained.

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