The number of fans of the top 7 account bloggers has exceeded10 million, which shows that Tik Tok users favor food accounts.
Food has a natural attraction to people? Therefore, it has become one of the important content categories of Tik Tok platform.
At present, there are four main food contents in Tik Tok:
1. remedial class
The tutorial food video is more like a recipe, shooting the production steps of each dish in detail and teaching users how to make food. The video production cost is low and the operability is strong.
The update frequency will also be accelerated. Just focus on showing you the detailed tutorial? Home cooking? The account itself is like an exquisite cookbook. Although there are no real people, the steps
Meticulous, good image quality, will also attract the attention of a large number of users. Many fans leave a message: collect it first and try again when you have time.
Except for the tutorial account? Home cooking? In this way, there are also people who choose real people to create personal food IP, such as? Poor cooking? Teach everyone to cook while speaking in words.
Solution and calm grandiose action, self-contained.
2. Go shopping and look for special food.
Another kind of shop exploration, there are generally two ways of communication.
One is a pure shop-exploring account, which is very regional. Generally, it is a food search in the city where the account operator is located. For example? Shopping in Jinan? , the main label is
Jinan eats food and takes you to eat Jinan seriously! ? .
On the other hand, many food bloggers add store positioning to video content to guide users to shop for consumption and tasting.
3 Eat and sow
Eating and broadcasting are very popular on all platforms. Mainly by eating novel food or showing a huge appetite to attract users' attention.
Mi Zijun, as the leader of eating and broadcasting, once said that eating and broadcasting is popular because it is very stressful to watch others eat, and because it will be cured in the process of watching, and some things will be eaten by themselves.
No, watching others eat will give you a different kind of satisfaction.
They also have the function of a weather vane. Tell everyone where there is delicious food. As hot as it is now? Wave stomach fairy? .
4 categories of rural life
Most bloggers with rural life as the story background live in the countryside, and the content of video shooting, from material selection to cooking, gives people a sense of leisure to return to the countryside.
Like being hailed as? Online celebrity, USA? Li is in her video. In order to make delicious food, older cooking methods are used, and the singing of insects and birds in the background sound is enhanced.
The user's sense of substitution seems to be that he is in it at the moment.
Food can be more than that? Eat? It can also heal the mind.